Sub Urban Brands (CE) (USOTC:SUUB)
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From Jul 2019 to Jul 2024
Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand
apparel company pursuing revenue growth in the global fashion
industry, has secured a milestone order to retail its Mash Culture
Lab(TM) at five flagship Virgin Megastores, including the Times Square
location in New York, the largest entertainment store in the world.
Other participating locations include Virgin Megastores in San
Francisco, Orlando (in Disney World), Chicago (Michigan Avenue) and at
the famed Hollywood and Highland store in Hollywood, California.
Mash Culture Lab, a brand concept conceived in pop music culture,
finds an ideal, highly-targeted launching pad at Virgin Megastores, a
trendsetting retail chain with worldwide brand recognition. The order
amplifies MCL's visibility with music fans in the country's most
influential markets and further validates Sub-Urban's multi-brand
strategy to create a diversified brand portfolio aimed at maximizing
revenue potential while maintaining strong brand appeal for each
consumer base.
Virgin Megastores is a worldwide chain of entertainment stores
specializing in various record releases, video games, books, DVDs,
electronics and trendsetting clothing. Established by audacious
entrepreneur Richard Branson, the Megastores set trends in the
entertainment industry around the world and often host first-ever in
store appearances by artists like Eminem, 'NSync and Nine Inch Nails.
"All of our brands have their roots in the rock and hip hop
musical genres," said Joseph Shortal, Chief Executive Officer of
Sub-Urban. "The Virgin Megastores provide us with an ideal location to
distribute our new Mash Culture Lab clothing line. We are confident
that Virgin customers will embrace it and continue to raise visibility
in the country's largest and most influential markets."
This milestone order comes on the heels of Sub Urban's
cross-promotional partnership with hit maker EMI/Capital Records, the
world's largest independent music company. As part of the agreement,
Sub-Urban's MCL(TM) garments will carry a digital hangtag with free
musical downloads from musicians such as rock artist Hedley and urban
star Chingy's upcoming album.
Mash Culture Lab(TM) (MCL) is a brand concept derived from today's
most significant cultural youth movement. "Mash Culture" is the result
of technological innovations that allow today's youth to combine
previously disparate cultural movements like Hip Hop and Rock to
create unique sounds, videos, automobiles and even customized
clothing. Sub-Urban has positioned MCL on the cutting-edge of that
movement, as it executes yet another strategic initiative that targets
mainstream youth.
Sub-Urban's provocative brands have been widely featured in
high-profile fashion magazines, online publications and news media.
The Company is committed to aggressive appreciation through organic
and acquisitioned growth, including the purchase of additional
trademarked apparel and accessory lines.
About Sub-Urban Brands
Sub-Urban Brands, Inc. is a multi-brand company which designs and
markets cutting-edge lifestyle apparel that targets the
rapidly-growing multibillion-dollar youth consumer marketplace. The
Company pursues robust revenue-generating opportunities within
multi-tiered retail markets that leverage multiple brands and market
segments to create financial success. Sub-Urban is committed to
further expansion and increased shareholder value through both the
internal development of intellectual property and acquisition of
additional brands, as well as to the establishment of new
international marketing alliances that will reinforce its recurring
and non-recurring revenue streams. Inspired by the energy and vigor of
youth, urban and music culture, Sub-Urban is initially focused on
creating a family of non-competing brands for its key target consumer,
an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio
of trademarked apparel and accessory brands includes WHITEBOY(R) for
Men, WHITEBOY(R) for Juniors and BLACK JESUS(R) streetwear apparel and
PYT styles for younger girls. Consistent with the company's high
growth strategies, the Company will be actively marketing these brand
offerings to Japan, Canada, Australia and 25 European countries. For
additional information, please visit www.whiteboy.com. For more
investor oriented information about Sub-Urban, visit
http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price
quotes and news, visit
http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an
Investor Fact Sheet, visit
http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.
To view a promotional video which features personal celebrity
endorsements that include Rocker Tommy Lee and Academy Award-winning
actor Don Cheadle, please visit
http://www.trilogy-capital.com/tcp/sub-urban/promo.html.
Forward-Looking Statements
This press release includes statements that may constitute
forward-looking statements, usually containing the words "believe,"
"estimate," "project," "expect," or similar expressions. These
statements are made pursuant to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995. Forward-looking
statements inherently involve risks and uncertainties that could cause
actual results to differ materially from the forward-looking
statements. Factors that would cause or contribute to such differences
include, but are not limited to, continued acceptance of the Company's
products and services in the marketplace, competitive factors,
dependence upon third-party vendors, availability of capital and other
risks detailed in the Company's periodic report filings with the
Securities and Exchange Commission. By making these forward-looking
statements, the Company undertakes no obligation to update these
statements for revisions or changes after the date of this release.