Sub-Urban Executes Letter of Intent to Acquire Premium Denim Brand Reo Starr LLC

  
    
  
  
    
      Sub-Urban Brands, Inc. (OTCBB:SUUB), 
      a multi-brand apparel company pursuing high-margin revenue growth in the 
      global fashion industry, has announced the execution of a non-binding 
      letter of intent to acquire premium fashion denim company Reo Starr, 
      ranked by leading fashion industry sources as one of the top 
      trendsetting brands in the global youth-oriented apparel industry.
    
    
      With more than 45 retail accounts in Los Angeles, Reo Starr products 
      have already been sold out several times in the city’s 
      most prestigious boutique fashion retailers, including Fred Segal in 
      Santa Monica and Lisa Kline in Beverly Hills. Additionally, Reo Starr is 
      exclusively selling in Tokyo’s Isetan 
      Department Store, considered the premier department store in Japan. Reo 
      Starr will strengthen Sub-Urban’s multi-brand 
      strategy targeting national and influential boutique retailers, while 
      preserving brand equity and developing new revenue streams.
    
    
      “We’re immensely 
      excited to have reached this letter of intent and to launch the next 
      phase of our brand diversification into the premium denim market, the 
      fashion industry’s hottest segment,” 
      said Joseph Shortal, Chief Executive Officer of Sub-Urban Brands. “The 
      market for premium-denim has more than doubled in the past few years, as 
      has been demonstrated by the success of such fashion companies as True 
      Religion Brand Jeans and 7 for All Mankind.”
    
    
      “The success of Reo Starr worldwide is a 
      result of the high quality of their fit, fabric, trims and washes,” 
      said Mr. Shortal. “We believe Sub-Urban can 
      generate significantly increased media and consumer awareness through 
      our own industry-leading marketing and public relations operations, 
      which have already turned our other signature brands, such as WHITEBOY® 
      and Mash Culture Lab™, into fashion industry 
      and pop culture icons.”
    
    
      Consummation of the Reo Starr acquisition is subject to negotiation and 
      execution of a definitive agreement and satisfactory completion of due 
      diligence investigations.
    
    
      About Sub-Urban Brands
    
    
      Sub-Urban Brands, Inc. is a multi-brand company which designs and 
      markets cutting-edge lifestyle apparel that targets the rapidly-growing 
      multibillion-dollar youth consumer marketplace. The Company pursues 
      robust revenue-generating opportunities within multi-tiered retail 
      markets that leverage multiple brands and market segments to create 
      financial success. Sub-Urban is committed to further expansion and 
      increased shareholder value through both the internal development of 
      intellectual property and acquisition of additional brands, as well as 
      to the establishment of new international marketing alliances that will 
      reinforce its recurring and non-recurring revenue streams. Inspired by 
      the energy and vigor of youth, urban and music culture, Sub-Urban is 
      initially focused on creating a family of non-competing brands for its 
      key target consumer, an estimated 40 million 15-29 year olds. 
      Sub-Urban's current portfolio of trademarked apparel and accessory 
      brands includes WHITEBOY® for Men, WHITEBOY® 
      Girl, Mash Culture Lab(TM), BLACK JESUS® 
      streetwear apparel and PYT(TM) styles for younger girls. Consistent with 
      the company's high growth strategies, the Company will be actively 
      marketing these brand offerings to Japan, Canada, Australia and 25 
      European countries. For additional information, please visit www.whiteboy.com, 
      www.whiteboygirl.com, www.mashculturelab.com, 
      and www.getcocky.com. For more 
      investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. 
      For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. 
      To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.
    
    
      Forward-Looking Statements
    
    
      This press release includes statements that may constitute 
      forward-looking statements, usually containing the words "believe," 
      "estimate," "project," "expect," or similar expressions. These 
      statements are made pursuant to the safe harbor provisions of the 
      Private Securities Litigation Reform Act of 1995. Forward-looking 
      statements inherently involve risks and uncertainties that could cause 
      actual results to differ materially from the forward-looking statements. 
      Factors that would cause or contribute to such differences include, but 
      are not limited to, continued acceptance of the Company's products and 
      services in the marketplace, competitive factors, dependence upon 
      third-party vendors, availability of capital and other risks detailed in 
      the Company's periodic report filings with the Securities and Exchange 
      Commission. By making these forward-looking statements, the Company 
      undertakes no obligation to update these statements for revisions or 
      changes after the date of this release.
    
  
Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company
pursuing high-margin revenue growth in the global fashion industry,
has announced the execution of a non-binding letter of intent to
acquire premium fashion denim company Reo Starr, ranked by leading
fashion industry sources as one of the top trendsetting brands in the
global youth-oriented apparel industry.

   With more than 45 retail accounts in Los Angeles, Reo Starr
products have already been sold out several times in the city's most
prestigious boutique fashion retailers, including Fred Segal in Santa
Monica and Lisa Kline in Beverly Hills. Additionally, Reo Starr is
exclusively selling in Tokyo's Isetan Department Store, considered the
premier department store in Japan. Reo Starr will strengthen
Sub-Urban's multi-brand strategy targeting national and influential
boutique retailers, while preserving brand equity and developing new
revenue streams.

   "We're immensely excited to have reached this letter of intent and
to launch the next phase of our brand diversification into the premium
denim market, the fashion industry's hottest segment," said Joseph
Shortal, Chief Executive Officer of Sub-Urban Brands. "The market for
premium-denim has more than doubled in the past few years, as has been
demonstrated by the success of such fashion companies as True Religion
Brand Jeans and 7 for All Mankind."

   "The success of Reo Starr worldwide is a result of the high
quality of their fit, fabric, trims and washes," said Mr. Shortal. "We
believe Sub-Urban can generate significantly increased media and
consumer awareness through our own industry-leading marketing and
public relations operations, which have already turned our other
signature brands, such as WHITEBOY(R) and Mash Culture Lab(TM), into
fashion industry and pop culture icons."

   Consummation of the Reo Starr acquisition is subject to
negotiation and execution of a definitive agreement and satisfactory
completion of due diligence investigations.

   About Sub-Urban Brands

   Sub-Urban Brands, Inc. is a multi-brand company which designs and
markets cutting-edge lifestyle apparel that targets the
rapidly-growing multibillion-dollar youth consumer marketplace. The
Company pursues robust revenue-generating opportunities within
multi-tiered retail markets that leverage multiple brands and market
segments to create financial success. Sub-Urban is committed to
further expansion and increased shareholder value through both the
internal development of intellectual property and acquisition of
additional brands, as well as to the establishment of new
international marketing alliances that will reinforce its recurring
and non-recurring revenue streams. Inspired by the energy and vigor of
youth, urban and music culture, Sub-Urban is initially focused on
creating a family of non-competing brands for its key target consumer,
an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio
of trademarked apparel and accessory brands includes WHITEBOY(R) for
Men, WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) streetwear
apparel and PYT(TM) styles for younger girls. Consistent with the
company's high growth strategies, the Company will be actively
marketing these brand offerings to Japan, Canada, Australia and 25
European countries. For additional information, please visit
www.whiteboy.com, www.whiteboygirl.com, www.mashculturelab.com, and
www.getcocky.com. For more investor oriented information about
Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For
current stock price quotes and news, visit
http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an
Investor Fact Sheet, visit
http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.

   Forward-Looking Statements

   This press release includes statements that may constitute
forward-looking statements, usually containing the words "believe,"
"estimate," "project," "expect," or similar expressions. These
statements are made pursuant to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995. Forward-looking
statements inherently involve risks and uncertainties that could cause
actual results to differ materially from the forward-looking
statements. Factors that would cause or contribute to such differences
include, but are not limited to, continued acceptance of the Company's
products and services in the marketplace, competitive factors,
dependence upon third-party vendors, availability of capital and other
risks detailed in the Company's periodic report filings with the
Securities and Exchange Commission. By making these forward-looking
statements, the Company undertakes no obligation to update these
statements for revisions or changes after the date of this release.