Sub-Urban Details Strategy to Capitalize on Revenue Opportunities in Global Youth Fashion Movement in Updated Investor Fact Shee

  
    
  
  
    
      Sub-Urban Brands, Inc. (OTCBB:SUUB), 
      a multi-brand apparel company pursuing high-margin revenue growth in the 
      global fashion industry, has released an updated Investor Fact Sheet 
      detailing the Company's strategic initiatives to address high-growth 
      revenue opportunities with the expansion of an edgy, youth-oriented 
      brand portfolio and aggressive acquisition of partnerships with the 
      nation's most influential fashion retailers.
    
    
      "We have updated our fact sheet to reflect two of the most exciting 
      months in our Company’s history," said Joseph 
      Shortal, Chief Executive Officer of Sub-Urban Brands. "We have witnessed 
      a surge in new customer orders and surprisingly quick reorders from 
      existing customers. Our multi-brand strategy targeting the lucrative 
      youth market is paying off. We want our investors to be updated 
      constantly and for them to understand just how well we are moving 
      forward on their behalf.”
    
    
      The Investor Fact Sheet also details the Company's key investment 
      highlights, including a valuable brand equity and broad intellectual 
      property portfolio driven by both aggressive internal growth and 
      licensing acquisitions. Other highlights include highly coveted product 
      endorsements from pop celebrities (photos included), as well as key 
      retailer relationships, including Santa Monica-based Fred Segal, east 
      coast influencer Dr. Jays, and entertainment giant Virgin Megastores.
    
    
      Sub-Urban primarily targets the demographic of 13 to 29-year-old 
      consumers, comprising an estimated 40 million-plus consumers in the U.S. 
      alone. Sub-Urban is committed to generating high-volume sales by 
      addressing the multibillion-dollar global youth market with hip styles 
      inspired by urban and music culture.
    
    
      Based in Los Angeles, the established entertainment and new apparel 
      manufacturing capital of the United States, Sub-Urban's printing 
      techniques, washes, embroideries and appliques have galvanized youth 
      culture and A-list celebrities, including: Don Cheadle (Crash), Tommy 
      Lee (Motley Crue) and Jessica Alba (Sin City), among many others.
    
    
      Sub-Urban's provocative brands have been engineered from the start to 
      generate consumer buzz and to maximize sales. The Company's brands have 
      already been widely featured in high-profile fashion magazines, online 
      publications and news media. The Company is committed to aggressive 
      appreciation through organic and acquisitioned growth, including the 
      purchase of additional trademarked apparel and accessory lines.
    
    
      To read or download Sub-Urban's Investor Fact Sheet, please visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.
    
    
      About Sub-Urban Brands
    
    
      Sub-Urban Brands, Inc. is a multi-brand company which designs and 
      markets cutting-edge lifestyle apparel that targets the rapidly-growing 
      multibillion-dollar youth consumer marketplace. The Company pursues 
      robust revenue-generating opportunities within multi-tiered retail 
      markets that leverage multiple brands and market segments to create 
      financial success. Sub-Urban is committed to further expansion and 
      increased shareholder value through both the internal development of 
      intellectual property and acquisition of additional brands, as well as 
      to the establishment of new international marketing alliances that will 
      reinforce its recurring and non-recurring revenue streams. Inspired by 
      the energy and vigor of youth, urban and music culture, Sub-Urban is 
      initially focused on creating a family of non-competing brands for its 
      key target consumer, an estimated 40 million 15-29 year olds. 
      Sub-Urban's current portfolio of trademarked apparel and accessory 
      brands includes WHITEBOY® for Men, WHITEBOY® 
      Girl, Mash Culture Lab(TM), BLACK JESUS® 
      streetwear apparel and PYT(TM) styles for younger girls. Consistent with 
      the company's high growth strategies, the Company will be actively 
      marketing these brand offerings to Japan, Canada, Australia and 25 
      European countries. For additional information, please visit www.whiteboy.com, 
      www.whiteboygirl.com, www.mashculturelab.com, 
      and www.getcocky.com. For more 
      investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. 
      For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. 
      To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.
    
    
      Forward-Looking Statements
    
    
      This press release includes statements that may constitute 
      forward-looking statements, usually containing the words "believe," 
      "estimate," "project," "expect," or similar expressions. These 
      statements are made pursuant to the safe harbor provisions of the 
      Private Securities Litigation Reform Act of 1995. Forward-looking 
      statements inherently involve risks and uncertainties that could cause 
      actual results to differ materially from the forward-looking statements. 
      Factors that would cause or contribute to such differences include, but 
      are not limited to, continued acceptance of the Company's products and 
      services in the marketplace, competitive factors, dependence upon 
      third-party vendors, availability of capital and other risks detailed in 
      the Company's periodic report filings with the Securities and Exchange 
      Commission. By making these forward-looking statements, the Company 
      undertakes no obligation to update these statements for revisions or 
      changes after the date of this release.
    
  
Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company
pursuing high-margin revenue growth in the global fashion industry,
has released an updated Investor Fact Sheet detailing the Company's
strategic initiatives to address high-growth revenue opportunities
with the expansion of an edgy, youth-oriented brand portfolio and
aggressive acquisition of partnerships with the nation's most
influential fashion retailers.

   "We have updated our fact sheet to reflect two of the most
exciting months in our Company's history," said Joseph Shortal, Chief
Executive Officer of Sub-Urban Brands. "We have witnessed a surge in
new customer orders and surprisingly quick reorders from existing
customers. Our multi-brand strategy targeting the lucrative youth
market is paying off. We want our investors to be updated constantly
and for them to understand just how well we are moving forward on
their behalf."

   The Investor Fact Sheet also details the Company's key investment
highlights, including a valuable brand equity and broad intellectual
property portfolio driven by both aggressive internal growth and
licensing acquisitions. Other highlights include highly coveted
product endorsements from pop celebrities (photos included), as well
as key retailer relationships, including Santa Monica-based Fred
Segal, east coast influencer Dr. Jays, and entertainment giant Virgin
Megastores.

   Sub-Urban primarily targets the demographic of 13 to 29-year-old
consumers, comprising an estimated 40 million-plus consumers in the
U.S. alone. Sub-Urban is committed to generating high-volume sales by
addressing the multibillion-dollar global youth market with hip styles
inspired by urban and music culture.

   Based in Los Angeles, the established entertainment and new
apparel manufacturing capital of the United States, Sub-Urban's
printing techniques, washes, embroideries and appliques have
galvanized youth culture and A-list celebrities, including: Don
Cheadle (Crash), Tommy Lee (Motley Crue) and Jessica Alba (Sin City),
among many others.

   Sub-Urban's provocative brands have been engineered from the start
to generate consumer buzz and to maximize sales. The Company's brands
have already been widely featured in high-profile fashion magazines,
online publications and news media. The Company is committed to
aggressive appreciation through organic and acquisitioned growth,
including the purchase of additional trademarked apparel and accessory
lines.

   To read or download Sub-Urban's Investor Fact Sheet, please visit
http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.

   About Sub-Urban Brands

   Sub-Urban Brands, Inc. is a multi-brand company which designs and
markets cutting-edge lifestyle apparel that targets the
rapidly-growing multibillion-dollar youth consumer marketplace. The
Company pursues robust revenue-generating opportunities within
multi-tiered retail markets that leverage multiple brands and market
segments to create financial success. Sub-Urban is committed to
further expansion and increased shareholder value through both the
internal development of intellectual property and acquisition of
additional brands, as well as to the establishment of new
international marketing alliances that will reinforce its recurring
and non-recurring revenue streams. Inspired by the energy and vigor of
youth, urban and music culture, Sub-Urban is initially focused on
creating a family of non-competing brands for its key target consumer,
an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio
of trademarked apparel and accessory brands includes WHITEBOY(R) for
Men, WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) streetwear
apparel and PYT(TM) styles for younger girls. Consistent with the
company's high growth strategies, the Company will be actively
marketing these brand offerings to Japan, Canada, Australia and 25
European countries. For additional information, please visit
www.whiteboy.com, www.whiteboygirl.com, www.mashculturelab.com, and
www.getcocky.com. For more investor oriented information about
Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For
current stock price quotes and news, visit
http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an
Investor Fact Sheet, visit
http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.

   Forward-Looking Statements

   This press release includes statements that may constitute
forward-looking statements, usually containing the words "believe,"
"estimate," "project," "expect," or similar expressions. These
statements are made pursuant to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995. Forward-looking
statements inherently involve risks and uncertainties that could cause
actual results to differ materially from the forward-looking
statements. Factors that would cause or contribute to such differences
include, but are not limited to, continued acceptance of the Company's
products and services in the marketplace, competitive factors,
dependence upon third-party vendors, availability of capital and other
risks detailed in the Company's periodic report filings with the
Securities and Exchange Commission. By making these forward-looking
statements, the Company undertakes no obligation to update these
statements for revisions or changes after the date of this release.