Sub-Urban Details New Retailer Partnerships, Multi-Brand Business Model and High-Growth Initiatives in Video Presentation; Comp

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand
apparel company pursuing high-margin revenue growth in the global
fashion industry, announced the availability of a new webcast
highlighting Sub-Urban's three-part corporate strategy, which includes
an expanding portfolio of edgy, youth oriented brands to capitalize on
multiple non-competing distribution channels.
   The streaming video shows a presentation by Sub-Urban Chief
Executive Officer Joseph Shortal at a recent meeting of the Southern
California Investment Association (SCIA). In the presentation, Mr.
Shortal provided an overview of Sub-Urban's strategies and recent
retailer partnerships for its Whiteboy(R) collection, including Fred
Segal, a Santa Monica-based tastemaker for buyers and stylists around
the country. The Company also recently received orders for its latest
brand, Mash Culture Lab(TM), from entertainment giant Virgin
Megastores, and East Coast trendsetting retailer Dr. Jay's.
   Sub-Urban has launched the pop culture phenomena WHITEBOY(R) brand
and its signature rooster logo. Other product lines include
WHITEBOY(R) for Juniors, Mash Culture Lab(TM), BLACK JESUS(R) and PYT
(TM)(Pretty Young Thing). Sub-Urban products are sold at trendsetting
retailers. Within the next 18 months, Sub-Urban intends to expand its
brand offerings through global distribution networks in Japan, Canada,
Australia and 25 other European markets.
   The webcast is approximately 20 minutes in length. To view the
presentation, please visit www.sciaonline.org, and click on the menu
items in the following order: "Watch Recent Presenters Here," "Public
Companies," and "Sub-Urban Brands, Inc." Due to server buffer and
transfer speed, please be patient when downloading file.

   About Sub-Urban Brands

   Sub-Urban Brands, Inc. is a multi-brand company which designs and
markets cutting-edge lifestyle apparel that targets the
rapidly-growing multibillion-dollar youth consumer marketplace. The
Company pursues robust revenue-generating opportunities within
multi-tiered retail markets that leverage multiple brands and market
segments to create financial success. Sub-Urban is committed to
further expansion and increased shareholder value through both the
internal development of intellectual property and acquisition of
additional brands, as well as to the establishment of new
international marketing alliances that will reinforce its recurring
and non-recurring revenue streams. Inspired by the energy and vigor of
youth, urban and music culture, Sub-Urban is initially focused on
creating a family of non-competing brands for its key target consumer,
an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio
of trademarked apparel and accessory brands includes WHITEBOY(R) for
Men, WHITEBOY(R) for Women and BLACK JESUS(R) streetwear apparel and
PYT styles for younger girls. Consistent with the company's high
growth strategies, the Company will be actively marketing these brand
offerings to Japan, Canada, Australia and 25 European countries. For
additional information, please visit www.whiteboy.com. For more
investor oriented information about Sub-Urban, visit
http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price
quotes and news, visit
http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an
Investor Fact Sheet, visit
http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.

   Forward-Looking Statements

   This press release includes statements that may constitute
forward-looking statements, usually containing the words "believe,"
"estimate," "project," "expect," or similar expressions. These
statements are made pursuant to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995. Forward-looking
statements inherently involve risks and uncertainties that could cause
actual results to differ materially from the forward-looking
statements. Factors that would cause or contribute to such differences
include, but are not limited to, continued acceptance of the Company's
products and services in the marketplace, competitive factors,
dependence upon third-party vendors, availability of capital and other
risks detailed in the Company's periodic report filings with the
Securities and Exchange Commission. By making these forward-looking
statements, the Company undertakes no obligation to update these
statements for revisions or changes after the date of this release.