Sub-Urban CEO Discusses Recent Business Successes in Interview with WallSt.net Investor Information Service; Company Chief Outl

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand
apparel company pursuing high-margin revenue growth in the global
fashion industry, announced today that Chief Executive Officer Joseph
Shortal has given an interview to online investor information service
WallSt.net, in which he discusses the Company's recent business
achievements and strategic initiatives to generate high-growth
revenues in the global youth fashion industry.
   Sub-Urban has seen exponential growth since the launch of the pop
culture phenomena WHITEBOY(R) brand and its signature rooster logo.
Other product clothing lines include Mash Culture Lab(TM), WHITEBOY(R)
for Juniors, BLACK JESUS(R) and PYT (Pretty Young Thing). Sub-Urban
products are sold at trendsetting retailers like Fred Segal in Santa
Monica, CA, and Dr. Jay's in New York City. Within the next 18 months,
Sub-Urban intends to expand its brand offerings through global
distribution networks in Japan, Canada, Australia and 25 other
European markets.
   "I look forward to sharing details of its corporate strategy and
vision for high-margin growth and expansion with the listeners of
WallSt.net," said Mr. Shortal. "With our recent Whiteboy(R) order from
Fred Segal and the launch of Mash Culture Lab(TM), our latest line, we
are confident that listeners will see Sub-Urban as a leading player in
the future of fashion around the globe."
   The interview is now available online and free of charge to all
interested investors and members of the financial community. To listen
to the interview, please visit www.WallSt.net.

   About WallSt.net

   WallSt.net, owned by Digital Wall Street, is an online open
network financial community that provides a number of services and
tools to investors, including financial and market news, reports, and
conferences. It can be found at http://www.WallSt.net.

   About Sub-Urban Brands

   Sub-Urban Brands, Inc. is a multi-brand company which designs and
markets cutting-edge lifestyle apparel that targets the
rapidly-growing multibillion-dollar youth consumer marketplace. The
Company pursues robust revenue-generating opportunities within
multi-tiered retail markets that leverage multiple brands and market
segments to create financial success. Sub-Urban is committed to
further expansion and increased shareholder value through both the
internal development of intellectual property and acquisition of
additional brands, as well as to the establishment of new
international marketing alliances that will reinforce its recurring
and non-recurring revenue streams. Inspired by the energy and vigor of
youth, urban and music culture, Sub-Urban is initially focused on
creating a family of non-competing brands for its key target consumer,
an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio
of trademarked apparel and accessory brands includes WHITEBOY(R) for
Men, WHITEBOY(R) for Women and BLACK JESUS(R) streetwear apparel and
PYT styles for younger girls. Consistent with the company's high
growth strategies, the Company will be actively marketing these brand
offerings to Japan, Canada, Australia and 25 European countries. For
additional information, please visit www.whiteboy.com. For more
investor oriented information about Sub-Urban, visit
http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price
quotes and news, visit
http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an
Investor Fact Sheet, visit
http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.
   To view a promotional video which features personal celebrity
endorsements that include Rocker Tommy Lee and Academy Award-winning
actor Don Cheadle, please visit
http://www.trilogy-capital.com/tcp/sub-urban/promo.html.

   Forward-Looking Statements

   This press release includes statements that may constitute
forward-looking statements, usually containing the words "believe,"
"estimate," "project," "expect," or similar expressions. These
statements are made pursuant to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995. Forward-looking
statements inherently involve risks and uncertainties that could cause
actual results to differ materially from the forward-looking
statements. Factors that would cause or contribute to such differences
include, but are not limited to, continued acceptance of the Company's
products and services in the marketplace, competitive factors,
dependence upon third-party vendors, availability of capital and other
risks detailed in the Company's periodic report filings with the
Securities and Exchange Commission. By making these forward-looking
statements, the Company undertakes no obligation to update these
statements for revisions or changes after the date of this release.