Sub-Urban Brands Sends Monthly CEO Letter to Shareholders; Company Details Multi-Brand Business Model for High-Growth Revenues a

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand
apparel company pursuing high-margin revenue growth in the global
fashion industry, has announced that it will send a monthly letter
from Chief Executive Officer Joseph Shortal to update shareholders on
its recent achievements and initiative to capitalize on opportunities
in the international urban fashion marketplace.
   The letter highlights Sub-Urban's recent progress in expanding the
retail presence of its key brands, including its signature WHITEBOY(R)
and its new Mash Culture Lab(TM) brands.
   "The past month has seen some exciting new developments for
Sub-Urban. We executed an agreement with celebrated designer Heidi
Minx to design a cutting-edge, high end line for specialty retailers,"
wrote Mr. Shortal. "We also participated as a major sponsor at the
POOL trade shows in Las Vegas and New York, where we signed several
promising deals with boutique retailers and are in discussions with
other national retailers. Additionally, we moved into larger corporate
headquarters and distribution facilities in Los Angeles to accommodate
our growing design and business operations."
   All these strategies have resulted in important progress toward
agreements to distribute Sub-Urban's products through the country's
major department stores and retailers. "And we have already announced
agreements to place our WHITEBOY(R) line in the smaller trendsetting
boutique retailers such as Fred Segal," wrote Mr. Shortal.
   To this end, Sub-Urban recently announced that it has shipped the
first retail orders for the debut collection of its new Mash Culture
Lab(TM) clothing brand to national music retailer Virgin Megastores
and trendsetting East Coast urban chain Dr. Jay's. The shipment of
retail orders for the initial MCL products represents a key
achievement in the Company's strategy to develop new brands and win
retail orders from the nation's most influential fashion trendsetters.
   Based in Los Angeles, now considered the entertainment and new
apparel manufacturing capital of the United States, Sub-Urban's
printing techniques, washes, embroideries and appliques have
galvanized youth culture and A-list celebrities. Within the next 18
months, Sub-Urban intends to expand its brand offerings through global
distribution networks in Japan, Canada, Australia and 25 other
European markets.
   To read the full text of the letter, please visit
http://www.trilogy-capital.com/tcp/sub-urban/.

   About Sub-Urban Brands

   Sub-Urban Brands, Inc. is a multi-brand company which designs and
markets cutting-edge lifestyle apparel that targets the
rapidly-growing multibillion-dollar youth consumer marketplace. The
Company pursues robust revenue-generating opportunities within
multi-tiered retail markets that leverage multiple brands and market
segments to create financial success. Sub-Urban is committed to
further expansion and increased shareholder value through both the
internal development of intellectual property and acquisition of
additional brands, as well as through the establishment of new
international marketing alliances that will reinforce its recurring
and non-recurring revenue streams. Inspired by the energy and vigor of
youth, urban and music culture, Sub-Urban is initially focused on
creating a family of non-competing brands for its key target consumer,
an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio
of trademarked apparel and accessory brands includes WHITEBOY(R) for
Men, WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) streetwear
apparel and PYT(TM) styles for younger girls. Consistent with the
company's high growth strategies, the Company will be actively
marketing these brand offerings to Japan, Canada, Australia and 25
European countries. For additional information, please visit
www.whiteboy.com, www.whiteboygirl.com, www.mashculturelab.com, and
www.getcocky.com. For more investor oriented information about
Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For
current stock price quotes and news, visit
http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an
Investor Fact Sheet, visit
http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.

   Forward-Looking Statements

   This press release includes statements that may constitute
forward-looking statements, usually containing the words "believe,"
"estimate," "project," "expect," or similar expressions. These
statements are made pursuant to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995. Forward-looking
statements inherently involve risks and uncertainties that could cause
actual results to differ materially from the forward-looking
statements. Factors that would cause or contribute to such differences
include, but are not limited to, continued acceptance of the Company's
products and services in the marketplace, competitive factors,
dependence upon third-party vendors, availability of capital and other
risks detailed in the Company's periodic report filings with the
Securities and Exchange Commission. By making these forward-looking
statements, the Company undertakes no obligation to update these
statements for revisions or changes after the date of this release.