Sub-Urban Brands Releases Video Coverage of Company's Booth and Event Sponsorship at the POOL Trade Show; Company Executives Di

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand
apparel company pursuing high-margin revenue growth in the global
fashion industry, has announced that it has produced extensive video
coverage of the Company's booth and strategic sponsorship at the POOL
Trade Show, a high-profile who's-who fashion event of retail vendors
and influential industry press.
   The video highlights Sub-Urban's role at the forefront of the
urban fashion industry, and provides a candid perspective on the
current state of the Company's national "Get Cocky" integrated
marketing campaign which primarily targets the 13-29 year old youth
consumer demographic group, comprising an estimated 40 million-plus
consumers in the U.S. alone.
   Sub-Urban was the exclusive sponsor of the POOL Trade Show's
wireless services that allowed all buyers, vendors and press to have
internet access inside the trade show. Additionally, the Company's
three current clothing brands, Whiteboy(R), Mash Culture Lab(TM) and
Whiteboy(R) Juniors, were featured on the events website and popular
guide book.
   Sub-Urban's influence among fashion industry trendsetters has
grown steadily since the launch of the pop culture phenomena
WHITEBOY(R) brand and its signature rooster logo. Sub-Urban's rooster
logo is also the icon for its WHITEBOY(R) for Juniors and Mash Culture
Lab(TM) brands. Within the next 18 months, Sub-Urban intends to expand
its brand offerings through global distribution networks in Japan,
Canada, Australia and 25 other European markets.
   To view the video, visit
http://www.trilogy-capital.com/tcp/sub-urban/.

   About Sub-Urban Brands

   Sub-Urban Brands, Inc. is a multi-brand company which designs and
markets cutting-edge lifestyle apparel that targets the
rapidly-growing multibillion-dollar youth consumer marketplace. The
Company pursues robust revenue-generating opportunities within
multi-tiered retail markets that leverage multiple brands and market
segments to create financial success. Sub-Urban is committed to
further expansion and increased shareholder value through both the
internal development of intellectual property and acquisition of
additional brands, as well as to the establishment of new
international marketing alliances that will reinforce its recurring
and non-recurring revenue streams. Inspired by the energy and vigor of
youth, urban and music culture, Sub-Urban is initially focused on
creating a family of non-competing brands for its key target consumer,
an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio
of trademarked apparel and accessory brands includes WHITEBOY(R) for
Men, WHITEBOY(R) for Juniors, Mash Culture Lab(TM), BLACK JESUS(R)
streetwear apparel and PYT(TM) styles for younger girls. Consistent
with the company's high growth strategies, the Company will be
actively marketing these brand offerings to Japan, Canada, Australia
and 25 European countries. For additional information, please visit
www.whiteboy.com, whiteboygirl.com, mashculturelab.com, and
getcocky.com. For more investor oriented information about Sub-Urban,
visit http://www.trilogy-capital.com/tcp/sub-urban/. For current stock
price quotes and news, visit
http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an
Investor Fact Sheet, visit
http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.

   Forward-Looking Statements

   This press release includes statements that may constitute
forward-looking statements, usually containing the words "believe,"
"estimate," "project," "expect," or similar expressions. These
statements are made pursuant to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995. Forward-looking
statements inherently involve risks and uncertainties that could cause
actual results to differ materially from the forward-looking
statements. Factors that would cause or contribute to such differences
include, but are not limited to, continued acceptance of the Company's
products and services in the marketplace, competitive factors,
dependence upon third-party vendors, availability of capital and other
risks detailed in the Company's periodic report filings with the
Securities and Exchange Commission. By making these forward-looking
statements, the Company undertakes no obligation to update these
statements for revisions or changes after the date of this release.