Sub-Urban Brands Launches Groundbreaking Cross-Promotional Digital Hang-Tag Technology and Marketing with Music Giant EMI; Innov

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand
apparel company pursuing high-margin revenue growth in the global
fashion industry, has announced the successful launch of a
cutting-edge interactive digital marketing campaign designed to
harness the latest trends in building brand community as the Company
rolls out its new Mash Culture Lab(TM) clothing line to retailers
across the country.
   The next-generation marketing campaign, conducted in conjunction
with recording industry leader EMI Music Publishing, attaches a unique
digital "hang tag" to thousands of Sub-Urban's clothing products
currently shipping to retailers. The hang tags contain a mini-DVD for
computers, which connects customers to Sub-Urban's various online
marketing initiatives. The interactive DVD's contents includes free
music downloads, opportunities for additional shopping and other
online links to Company sites.
   The campaign leverages the latest techniques in digital age
marketing to build cross-brand awareness between Sub-Urban's lifestyle
and fashion brands and the music and pop culture at the heart of
Sub-Urban's target market. EMI is the world's largest independent
music company, operating in 50-plus countries. It represents more than
1,000 artists, including The Beatles, The Rolling Stones, Nora Jones
and Coldplay, and owns the rights to over one million titles.
   "Sub-Urban recognizes the importance of innovative and vigorous
marketing programs as we continue to roll out our portfolio of
exciting and popular brands. We believe this collaboration with the
world's largest music company further validates the breakout potential
of our Mash Culture Lab(TM) brand," said Joseph Shortal, Chief
Executive Officer of Sub-Urban. "The multi-media hang tags act as a
very effective bridge between Sub-Urban's products and the worldwide
community of young people our products target. Our 'mash' audience in
particular is centered on music, entertainment, pop culture and the
online world. Our digital marketing initiatives tie all of these
together."
   The digital hangtags contain free musical downloads from
musicians such as rock artist Hedley and urban star Chingy. Hedley has
been nominated for two Junos Awards (Rock Album and New Group of the
Year). The band has a certified platinum record album and has booked a
nationwide tour with another popular rock artist Simple Plan. Chingy
is a St. Louis hip hop artist whose breakthrough debut album,
"Jackpot," went triple platinum in 2003.
   Sub-Urban has already begun shipping Mash Culture Lab(TM) orders
bearing the new hang tags to retailers across the country, and will
continue throughout the fall as it continues to fulfill retail orders.

   About Sub-Urban Brands

   Sub-Urban Brands, Inc. is a multi-brand company which designs and
markets cutting-edge lifestyle apparel that targets the
rapidly-growing multibillion-dollar youth consumer marketplace. The
Company pursues robust revenue-generating opportunities within
multi-tiered retail markets that leverage multiple brands and market
segments to create financial success. Sub-Urban is committed to
further expansion and increased shareholder value through both the
internal development of intellectual property and acquisition of
additional brands, as well as to the establishment of new
international marketing alliances that will reinforce its recurring
and non-recurring revenue streams. Inspired by the energy and vigor of
youth, urban and music culture, Sub-Urban is initially focused on
creating a family of non-competing brands for its key target consumer,
an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio
of trademarked apparel and accessory brands includes WHITEBOY(R) for
Men, WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) streetwear
apparel and PYT(TM) styles for younger girls. Consistent with the
company's high growth strategies, the Company will be actively
marketing these brand offerings to Japan, Canada, Australia and 25
European countries. For additional information, please visit
www.whiteboy.com, www.whiteboygirl.com, www.mashculturelab.com, and
www.getcocky.com. For more investor oriented information about
Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For
current stock price quotes and news, visit
http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an
Investor Fact Sheet, visit
http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.

   Forward-Looking Statements

   This press release includes statements that may constitute
forward-looking statements, usually containing the words "believe,"
"estimate," "project," "expect," or similar expressions. These
statements are made pursuant to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995. Forward-looking
statements inherently involve risks and uncertainties that could cause
actual results to differ materially from the forward-looking
statements. Factors that would cause or contribute to such differences
include, but are not limited to, continued acceptance of the Company's
products and services in the marketplace, competitive factors,
dependence upon third-party vendors, availability of capital and other
risks detailed in the Company's periodic report filings with the
Securities and Exchange Commission. By making these forward-looking
statements, the Company undertakes no obligation to update these
statements for revisions or changes after the date of this release.