Sub-Urban Brands Launches Celebrity Advisory Board to Strengthen Targeting of Global Youth Marketplace

  
    
  
  
    
      Sub-Urban Brands, Inc. (OTCBB:SUUB), 
      a multi-brand apparel company pursuing high-margin revenue growth in the 
      global fashion industry, has established what may be the fashion industry’s 
      first Celebrity Advisory Board, a group to consist of musicians, artists 
      and other leading pop culture figures to provide insights for fashion 
      trends, youth-market analysis and further solidify the Company’s 
      various brands targeting an estimated $200 billion nationwide youth 
      marketplace.
    
    
      The novel Celebrity Advisory Board concept was established to focus the 
      knowledge and the influence of A-list and emerging celebrities that are 
      widely regarded as style gurus and trendsetters renowned for spotting 
      and sporting the next big fashion trends.
    
    
      Sub-Urban’s various brands have already 
      emerged as a favorite of a diverse group of actors, musicians and other 
      entertainment figures, including Don Cheadle ("Crash"), Tommy Lee 
      (Motley Crue), Jessica Alba ("Sin City," "Fantastic Four"), Britney 
      Spears, Chester Bennington (Lincoln Park) and Brittany Murphy ("8 Mile," 
      "Just Married").
    
    
      “Our cutting-edge clothing lines have a long 
      history of attracting many of today’s top 
      celebrities and industry trendsetters,” said 
      Joseph Shortal, Chief Executive Officer of Sub-Urban Brands. “We 
      believe that this Celebrity Advisory Board will raise the profile of 
      Sub-Urban’s iconic brands and serve as a forum 
      with some of the most influential and well-known people in pop culture 
      and media today. Sub-Urban has always found innovative ways to connect 
      with today’s hard-to-reach youth market. This 
      board exemplifies that mission.”
    
    
      The Celebrity Advisory Board now includes the members of triple-platinum 
      selling recording artists Hedley, a Canadian pop-punk band that became 
      prominent during the second season of the reality TV series "Canadian 
      Idol." Since then, Hedley has been touring across the United States 
      opening for popular bands such as Simple Plan, Yellowcard and Matchbook 
      Romance. Hedley and celebrated front man Jacob Hoggard have also been 
      nominated for two Juno Awards in the categories of "Rock Album of the 
      Year," and "New Group of the Year."
    
    
      Also on the Celebrity Advisory Board is Emmy-nominated singer and 
      songwriter Andrew Seeley. Mr. Seeley began his career as the front man 
      for R&B act, “Nu Ground,” 
      a popular group that launched a national tour opening for established 
      musical acts such as Mya, K-ci & Jojo, Tyrese, The Baha Men, among 
      others. He is also an accomplished writer, having most recently worked 
      with teen icon Raven Symone.
    
    
      Several celebrities have been quoted in national magazines touting their 
      affinity towards Sub-Urban’s signature 
      Whiteboy® brand. Brittany Murphy has been so 
      taken with her Whiteboy® Capri pants that she 
      said, “I love them, I never want to take them 
      off. I want them in every color.” In a recent 
      London interview, Tommy Lee was asked “What’s 
      in your closet?” The Motley Crue drummer 
      answered, “Anything from Whiteboy®.”
    
    
      Sub-Urban's provocative brands have been engineered from the start to 
      generate consumer buzz and to maximize sales. The Company's brands have 
      already been widely featured in high-profile fashion magazines, online 
      publications and news media. The Company is committed to aggressive 
      appreciation through organic and acquisitioned growth, including the 
      purchase of additional trademarked apparel and accessory lines.
    
    
      About Sub-Urban Brands
    
    
      Sub-Urban Brands, Inc. is a multi-brand company which designs and 
      markets cutting-edge lifestyle apparel that targets the rapidly-growing 
      multibillion-dollar youth consumer marketplace. The Company pursues 
      robust revenue-generating opportunities within multi-tiered retail 
      markets that leverage multiple brands and market segments to create 
      financial success. Sub-Urban is committed to further expansion and 
      increased shareholder value through both the internal development of 
      intellectual property and acquisition of additional brands, as well as 
      to the establishment of new international marketing alliances that will 
      reinforce its recurring and non-recurring revenue streams. Inspired by 
      the energy and vigor of youth, urban and music culture, Sub-Urban is 
      initially focused on creating a family of non-competing brands for its 
      key target consumer, an estimated 40 million 15-29 year olds. 
      Sub-Urban's current portfolio of trademarked apparel and accessory 
      brands includes WHITEBOY® for Men, WHITEBOY® 
      Girl, Mash Culture Lab(TM), BLACK JESUS® 
      streetwear apparel and PYT(TM) styles for younger girls. Consistent with 
      the company's high growth strategies, the Company will be actively 
      marketing these brand offerings to Japan, Canada, Australia and 25 
      European countries. For additional information, please visit www.whiteboy.com, 
      www.whiteboygirl.com, www.mashculturelab.com, 
      and www.getcocky.com. For more 
      investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. 
      For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. 
      To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.
    
    
      Forward-Looking Statements
    
    
      This press release includes statements that may constitute 
      forward-looking statements, usually containing the words "believe," 
      "estimate," "project," "expect," or similar expressions. These 
      statements are made pursuant to the safe harbor provisions of the 
      Private Securities Litigation Reform Act of 1995. Forward-looking 
      statements inherently involve risks and uncertainties that could cause 
      actual results to differ materially from the forward-looking statements. 
      Factors that would cause or contribute to such differences include, but 
      are not limited to, continued acceptance of the Company's products and 
      services in the marketplace, competitive factors, dependence upon 
      third-party vendors, availability of capital and other risks detailed in 
      the Company's periodic report filings with the Securities and Exchange 
      Commission. By making these forward-looking statements, the Company 
      undertakes no obligation to update these statements for revisions or 
      changes after the date of this release.
    
  
Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company
pursuing high-margin revenue growth in the global fashion industry,
has established what may be the fashion industry's first Celebrity
Advisory Board, a group to consist of musicians, artists and other
leading pop culture figures to provide insights for fashion trends,
youth-market analysis and further solidify the Company's various
brands targeting an estimated $200 billion nationwide youth
marketplace.

   The novel Celebrity Advisory Board concept was established to
focus the knowledge and the influence of A-list and emerging
celebrities that are widely regarded as style gurus and trendsetters
renowned for spotting and sporting the next big fashion trends.

   Sub-Urban's various brands have already emerged as a favorite of a
diverse group of actors, musicians and other entertainment figures,
including Don Cheadle ("Crash"), Tommy Lee (Motley Crue), Jessica Alba
("Sin City," "Fantastic Four"), Britney Spears, Chester Bennington
(Lincoln Park) and Brittany Murphy ("8 Mile," "Just Married").

   "Our cutting-edge clothing lines have a long history of attracting
many of today's top celebrities and industry trendsetters," said
Joseph Shortal, Chief Executive Officer of Sub-Urban Brands. "We
believe that this Celebrity Advisory Board will raise the profile of
Sub-Urban's iconic brands and serve as a forum with some of the most
influential and well-known people in pop culture and media today.
Sub-Urban has always found innovative ways to connect with today's
hard-to-reach youth market. This board exemplifies that mission."

   The Celebrity Advisory Board now includes the members of
triple-platinum selling recording artists Hedley, a Canadian pop-punk
band that became prominent during the second season of the reality TV
series "Canadian Idol." Since then, Hedley has been touring across the
United States opening for popular bands such as Simple Plan,
Yellowcard and Matchbook Romance. Hedley and celebrated front man
Jacob Hoggard have also been nominated for two Juno Awards in the
categories of "Rock Album of the Year," and "New Group of the Year."

   Also on the Celebrity Advisory Board is Emmy-nominated singer and
songwriter Andrew Seeley. Mr. Seeley began his career as the front man
for R&B act, "Nu Ground," a popular group that launched a national
tour opening for established musical acts such as Mya, K-ci & Jojo,
Tyrese, The Baha Men, among others. He is also an accomplished writer,
having most recently worked with teen icon Raven Symone.

   Several celebrities have been quoted in national magazines touting
their affinity towards Sub-Urban's signature Whiteboy(R) brand.
Brittany Murphy has been so taken with her Whiteboy(R) Capri pants
that she said, "I love them, I never want to take them off. I want
them in every color." In a recent London interview, Tommy Lee was
asked "What's in your closet?" The Motley Crue drummer answered,
"Anything from Whiteboy(R)."

   Sub-Urban's provocative brands have been engineered from the start
to generate consumer buzz and to maximize sales. The Company's brands
have already been widely featured in high-profile fashion magazines,
online publications and news media. The Company is committed to
aggressive appreciation through organic and acquisitioned growth,
including the purchase of additional trademarked apparel and accessory
lines.

   About Sub-Urban Brands

   Sub-Urban Brands, Inc. is a multi-brand company which designs and
markets cutting-edge lifestyle apparel that targets the
rapidly-growing multibillion-dollar youth consumer marketplace. The
Company pursues robust revenue-generating opportunities within
multi-tiered retail markets that leverage multiple brands and market
segments to create financial success. Sub-Urban is committed to
further expansion and increased shareholder value through both the
internal development of intellectual property and acquisition of
additional brands, as well as to the establishment of new
international marketing alliances that will reinforce its recurring
and non-recurring revenue streams. Inspired by the energy and vigor of
youth, urban and music culture, Sub-Urban is initially focused on
creating a family of non-competing brands for its key target consumer,
an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio
of trademarked apparel and accessory brands includes WHITEBOY(R) for
Men, WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) streetwear
apparel and PYT(TM) styles for younger girls. Consistent with the
company's high growth strategies, the Company will be actively
marketing these brand offerings to Japan, Canada, Australia and 25
European countries. For additional information, please visit
www.whiteboy.com, www.whiteboygirl.com, www.mashculturelab.com, and
www.getcocky.com. For more investor oriented information about
Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For
current stock price quotes and news, visit
http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an
Investor Fact Sheet, visit
http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.

   Forward-Looking Statements

   This press release includes statements that may constitute
forward-looking statements, usually containing the words "believe,"
"estimate," "project," "expect," or similar expressions. These
statements are made pursuant to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995. Forward-looking
statements inherently involve risks and uncertainties that could cause
actual results to differ materially from the forward-looking
statements. Factors that would cause or contribute to such differences
include, but are not limited to, continued acceptance of the Company's
products and services in the marketplace, competitive factors,
dependence upon third-party vendors, availability of capital and other
risks detailed in the Company's periodic report filings with the
Securities and Exchange Commission. By making these forward-looking
statements, the Company undertakes no obligation to update these
statements for revisions or changes after the date of this release.