Sub-Urban Brands Joins Elite Urban Designers With Execution of Milestone Order From High-Profile Regional Fashion Retailer; East

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand
apparel company pursuing high-margin revenue growth in the global
fashion industry, has secured a milestone order with high-profile
retailer Active Wearhouse to carry the Company's recently launched
Mash Culture Lab(TM) (MCL) clothing line.
   The order further solidifies Sub-Urban's presence among the
fashion industry's elite fashion companies.
   For more than 25 years, Active Wearhouse has been an East Coast
regional trendsetter with 10 high-gross regional retail stores
specializing in urban street wear for New York and the tri-state area.
Sub-Urban has received an order which includes initial distribution to
four test stores including two in New York City's famed lower Broadway
and Soho districts, with two more additional stores in the surrounding
areas.
   "We created the MCL(TM) line as bridge between the urban and
street sensibility specifically to attract both national and regional
retailers," said Joseph Shortal, Chief Executive Officer of Sub-Urban
Brands. "Signing with fashion-forward regional retailer Active
Wearhouse is a major validation of that strategy as we continue to see
the success of our aggressive marketing and select vendor
relationships. We believe this is another step closer to achieving the
worldwide brand recognition that we intend to reach."
   As a result of the agreement, Mash culture Lab(TM) will be sold
together with urban fashion icons such as Akademics, Sean John, Enyce,
Ecko Brands and Rocawear. To follow up on this initial group of test
orders, Sub-Urban has also received an advance order from Active
Wearhouse for its Spring 07 collection which will ship in early 2007.
   As the newest brand in the Sub-Urban portfolio, Mash Culture
Lab(TM) retains the cutting-edge design and appeal of Sub-Urban's
WHITEBOY(R) brand including the signature rooster logo, yet targets an
even broader market share. The brand concept represents today's most
significant cultural youth movement, derived from a multitude of
technological innovations that allow today's youth to combine
previously disparate cultural movements like Hip Hop and Rock to
create unique sounds, videos, automobiles and even customized
clothing.
   Recently, Sub-Urban announced that it shipped the first retail
orders for the debut collection of MCL(TM) to national music retailer
Virgin Megastores and trendsetting East Coast urban chain Dr. Jay's.
These recent retail shipments amplify MCL(TM)'s visibility with music
fans and cutting-edge urban markets throughout the country, and
further validate Sub-Urban's multi-brand strategy to create a
diversified brand portfolio aimed at maximizing revenue potential
while maintaining strong brand appeal for each consumer base.
   Sub-Urban's provocative brands have been engineered to generate
consumer buzz and to maximize marketplace sales and exposure. The
Company's brands have been widely featured in high-profile fashion
magazines, online publications and news media. The Company is
committed to aggressive appreciation through organic and acquisitioned
growth, including the purchase of additional trademarked apparel and
accessory lines.
   Sub-Urban primarily targets the demographic of 13-29-year-old
consumers, comprising an estimated 40 million-plus consumers in the
U.S. alone. Sub-Urban is committed to generating high-volume sales by
addressing this multibillion-dollar youth market with hip styles
inspired by urban and music culture.
   Based in Los Angeles, the established entertainment and new
apparel manufacturing capital of the United States, Sub-Urban's
printing techniques, washes, embroideries and appliques, have
galvanized youth culture and A-list celebrities, including: Don
Cheadle (Crash), Tommy Lee (Motley Crue) and Jessica Alba (Sin City),
among many others.

   About Sub-Urban Brands

   Sub-Urban Brands, Inc. is a multi-brand company which designs and
markets cutting-edge lifestyle apparel that targets the
rapidly-growing multibillion-dollar youth consumer marketplace. The
Company pursues robust revenue-generating opportunities within
multi-tiered retail markets that leverage multiple brands and market
segments to create financial success. Sub-Urban is committed to
further expansion and increased shareholder value through both the
internal development of intellectual property and acquisition of
additional brands, as well as to the establishment of new
international marketing alliances that will reinforce its recurring
and non-recurring revenue streams. Inspired by the energy and vigor of
youth, urban and music culture, Sub-Urban is initially focused on
creating a family of non-competing brands for its key target consumer,
an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio
of trademarked apparel and accessory brands includes WHITEBOY(R) for
Men, WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) streetwear
apparel and PYT(TM) styles for younger girls. Consistent with the
company's high growth strategies, the Company will be actively
marketing these brand offerings to Japan, Canada, Australia and 25
European countries. For additional information, please visit
www.whiteboy.com, www.whiteboygirl.com, www.mashculturelab.com, and
www.getcocky.com. For more investor oriented information about
Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For
current stock price quotes and news, visit
http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an
Investor Fact Sheet, visit
http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.

   Forward-Looking Statements

   This press release includes statements that may constitute
forward-looking statements, usually containing the words "believe,"
"estimate," "project," "expect," or similar expressions. These
statements are made pursuant to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995. Forward-looking
statements inherently involve risks and uncertainties that could cause
actual results to differ materially from the forward-looking
statements. Factors that would cause or contribute to such differences
include, but are not limited to, continued acceptance of the Company's
products and services in the marketplace, competitive factors,
dependence upon third-party vendors, availability of capital and other
risks detailed in the Company's periodic report filings with the
Securities and Exchange Commission. By making these forward-looking
statements, the Company undertakes no obligation to update these
statements for revisions or changes after the date of this release.