Sub-Urban Brands Executes Milestone Order from Influential LA-Based Latino Oriented Urban Fashion Retailer

  
    
  
  
    
      Sub-Urban Brands, Inc. (OTCBB:SUUB), 
      a multi-brand apparel company pursuing high-margin revenue growth in the 
      global fashion industry, has announced a milestone retail order with 
      highly influential East Los Angeles-based shop One Stop Culture, marking 
      the Company’s first success in its program to 
      address revenue opportunities in the increasingly valuable Latino 
      consumer marketplace.
    
    
      Hispanics are the fastest-growing ethnic and culture consumer 
      demographic in the United States, and have been the focus of sharply 
      expanded marketing efforts by the nation’s 
      largest companies. Sub-Urban recently expanded its program to 
      aggressively approach the Latino market; the retail order by One Stop 
      Culture for Sub-Urban’s Mash Culture Lab™ 
      line represents the Company’s first major 
      success to address the dedicated Latino marketplace.
    
    
      The Company hired apparel industry veteran Matt Ramirez, founder of 
      premium Latino fashion company Touch Clothing, to spearhead its move 
      into the Latino market. “The Latino consumer 
      segment is a leading force in the evolution of the urban and youth 
      market that Sub-Urban targets, as well as the fastest-growing consumer 
      and population group in the U.S.,” said Mr. 
      Ramirez, West Coast Director of Sales and Latino Marketing for Sub-Urban 
      Brands. “The One Stop Culture order is an 
      important milestone for Sub-Urban.”
    
    
      One Stop Culture has placed an initial retail order for Sub-Urban’s 
      Mash Culture Lab™ brand of apparel, inspired 
      by the latest trends in urban streetwear and popular music and skate 
      culture.
    
    
      “The revenue and sales opportunities in the 
      Hispanic segment of the U.S. population are enormous,” 
      said Joseph Shortal, Chief Executive Officer of Sub-Urban Brands. “Addressing 
      this market is an important component of Sub-Urban’s 
      multi-brand and multi-cultural business mission, and we’re 
      extremely excited by this success with One Stop Culture, one of the 
      leading pacemakers in the Hispanic urban fashion market.”
    
    
      “This order is another major validation of 
      our business strategy as we continue to see the success of our 
      aggressive marketing and select vendor relationships,” 
      Mr. Shortal added. “We believe this is 
      another step closer to achieving brand recognition with today’s 
      most influential consumers."
    
    
      As the newest brand in the Sub-Urban portfolio, Mash Culture Lab™ 
      retains the cutting-edge design and appeal of Sub-Urban's WHITEBOY® 
      brand including the signature rooster logo, yet targets an even broader 
      market share. The brand concept represents today's most significant 
      cultural youth movement, derived from a multitude of technological 
      innovations that allow today's youth to combine previously disparate 
      cultural movements like Hip Hop and Rock to create unique sounds, 
      videos, automobiles and even customized clothing.
    
    
      Sub-Urban primarily targets the demographic of 13 to 29-year-old 
      consumers, comprising an estimated 40 million-plus consumers in the U.S. 
      alone. Sub-Urban is committed to generating high-volume sales by 
      addressing this multibillion-dollar youth market with hip styles 
      inspired by urban and music culture.
    
    
      About Sub-Urban Brands
    
    
      Sub-Urban Brands, Inc. is a multi-brand company which designs and 
      markets cutting-edge lifestyle apparel that targets the rapidly-growing 
      multibillion-dollar youth consumer marketplace. The Company pursues 
      robust revenue-generating opportunities within multi-tiered retail 
      markets that leverage multiple brands and market segments to create 
      financial success. Sub-Urban is committed to further expansion and 
      increased shareholder value through both the internal development of 
      intellectual property and acquisition of additional brands, as well as 
      to the establishment of new international marketing alliances that will 
      reinforce its recurring and non-recurring revenue streams. Inspired by 
      the energy and vigor of youth, urban and music culture, Sub-Urban is 
      initially focused on creating a family of non-competing brands for its 
      key target consumer, an estimated 40 million 15-29 year olds. 
      Sub-Urban's current portfolio of trademarked apparel and accessory 
      brands includes WHITEBOY® for Men, WHITEBOY® 
      Girl, Mash Culture Lab™, BLACK JESUS® 
      streetwear apparel and PYT™ styles for 
      younger girls. Consistent with the company's high growth strategies, the 
      Company will be actively marketing these brand offerings to Japan, 
      Canada, Australia and 25 European countries. For additional information, 
      please visit www.whiteboy.com, www.whiteboygirl.com, 
      www.mashculturelab.com, and www.getcocky.com. 
      For more investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. 
      For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. 
      To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.
    
    
      Forward-Looking Statements
    
    
      This press release includes statements that may constitute 
      forward-looking statements, usually containing the words "believe," 
      "estimate," "project," "expect," or similar expressions. These 
      statements are made pursuant to the safe harbor provisions of the 
      Private Securities Litigation Reform Act of 1995. Forward-looking 
      statements inherently involve risks and uncertainties that could cause 
      actual results to differ materially from the forward-looking statements. 
      Factors that would cause or contribute to such differences include, but 
      are not limited to, continued acceptance of the Company's products and 
      services in the marketplace, competitive factors, dependence upon 
      third-party vendors, availability of capital and other risks detailed in 
      the Company's periodic report filings with the Securities and Exchange 
      Commission. By making these forward-looking statements, the Company 
      undertakes no obligation to update these statements for revisions or 
      changes after the date of this release.
    
  
Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company
pursuing high-margin revenue growth in the global fashion industry,
has announced a milestone retail order with highly influential East
Los Angeles-based shop One Stop Culture, marking the Company's first
success in its program to address revenue opportunities in the
increasingly valuable Latino consumer marketplace.

   Hispanics are the fastest-growing ethnic and culture consumer
demographic in the United States, and have been the focus of sharply
expanded marketing efforts by the nation's largest companies.
Sub-Urban recently expanded its program to aggressively approach the
Latino market; the retail order by One Stop Culture for Sub-Urban's
Mash Culture Lab(TM) line represents the Company's first major success
to address the dedicated Latino marketplace.

   The Company hired apparel industry veteran Matt Ramirez, founder
of premium Latino fashion company Touch Clothing, to spearhead its
move into the Latino market. "The Latino consumer segment is a leading
force in the evolution of the urban and youth market that Sub-Urban
targets, as well as the fastest-growing consumer and population group
in the U.S.," said Mr. Ramirez, West Coast Director of Sales and
Latino Marketing for Sub-Urban Brands. "The One Stop Culture order is
an important milestone for Sub-Urban."

   One Stop Culture has placed an initial retail order for
Sub-Urban's Mash Culture Lab(TM) brand of apparel, inspired by the
latest trends in urban streetwear and popular music and skate culture.

   "The revenue and sales opportunities in the Hispanic segment of
the U.S. population are enormous," said Joseph Shortal, Chief
Executive Officer of Sub-Urban Brands. "Addressing this market is an
important component of Sub-Urban's multi-brand and multi-cultural
business mission, and we're extremely excited by this success with One
Stop Culture, one of the leading pacemakers in the Hispanic urban
fashion market."

   "This order is another major validation of our business strategy
as we continue to see the success of our aggressive marketing and
select vendor relationships," Mr. Shortal added. "We believe this is
another step closer to achieving brand recognition with today's most
influential consumers."

   As the newest brand in the Sub-Urban portfolio, Mash Culture
Lab(TM) retains the cutting-edge design and appeal of Sub-Urban's
WHITEBOY(R) brand including the signature rooster logo, yet targets an
even broader market share. The brand concept represents today's most
significant cultural youth movement, derived from a multitude of
technological innovations that allow today's youth to combine
previously disparate cultural movements like Hip Hop and Rock to
create unique sounds, videos, automobiles and even customized
clothing.

   Sub-Urban primarily targets the demographic of 13 to 29-year-old
consumers, comprising an estimated 40 million-plus consumers in the
U.S. alone. Sub-Urban is committed to generating high-volume sales by
addressing this multibillion-dollar youth market with hip styles
inspired by urban and music culture.

   About Sub-Urban Brands

   Sub-Urban Brands, Inc. is a multi-brand company which designs and
markets cutting-edge lifestyle apparel that targets the
rapidly-growing multibillion-dollar youth consumer marketplace. The
Company pursues robust revenue-generating opportunities within
multi-tiered retail markets that leverage multiple brands and market
segments to create financial success. Sub-Urban is committed to
further expansion and increased shareholder value through both the
internal development of intellectual property and acquisition of
additional brands, as well as to the establishment of new
international marketing alliances that will reinforce its recurring
and non-recurring revenue streams. Inspired by the energy and vigor of
youth, urban and music culture, Sub-Urban is initially focused on
creating a family of non-competing brands for its key target consumer,
an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio
of trademarked apparel and accessory brands includes WHITEBOY(R) for
Men, WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) streetwear
apparel and PYT(TM) styles for younger girls. Consistent with the
company's high growth strategies, the Company will be actively
marketing these brand offerings to Japan, Canada, Australia and 25
European countries. For additional information, please visit
www.whiteboy.com, www.whiteboygirl.com, www.mashculturelab.com, and
www.getcocky.com. For more investor oriented information about
Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For
current stock price quotes and news, visit
http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an
Investor Fact Sheet, visit
http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.

   Forward-Looking Statements

   This press release includes statements that may constitute
forward-looking statements, usually containing the words "believe,"
"estimate," "project," "expect," or similar expressions. These
statements are made pursuant to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995. Forward-looking
statements inherently involve risks and uncertainties that could cause
actual results to differ materially from the forward-looking
statements. Factors that would cause or contribute to such differences
include, but are not limited to, continued acceptance of the Company's
products and services in the marketplace, competitive factors,
dependence upon third-party vendors, availability of capital and other
risks detailed in the Company's periodic report filings with the
Securities and Exchange Commission. By making these forward-looking
statements, the Company undertakes no obligation to update these
statements for revisions or changes after the date of this release.