Sub-Urban Brands Announces Key Sponsorship at Pool Trade Show, a Trendsetting Fashion Industry Event; Sponsorship Targets Influ

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand
apparel company pursuing high-margin revenue growth in the global
fashion industry, has announced a strategic sponsorship at the Pool
Trade Show, a who's who fashion event of retail vendors and
influential industry press, held between July 17-19, 2006 in New York
City at the Jacob Javitz Center.
   "Getting exposure for our brands at the Pool Trade Show is
essential to continue gaining credibility among our industry's elite
vendors and buyers," said Joseph Shortal, Chief Executive Officer of
Sub-Urban. "We have had enormous success at these trade shows in the
past, but we believe that this year's sponsorship is yet another
indicator of Sub-Urban's extraordinary growth."
   Sub-Urban will be the exclusive sponsor of the Pool Trade Show's
wireless services that allow all buyers, vendors and press to have
internet access inside the trade show. Additionally, the Company's
three current clothing brands, Whiteboy(R), Mash Culture Lab(TM) and
Whiteboy(R) for Juniors, will all be featured on the events website
and popular guide book.
   The Pool Trade show is owned and operated by Advanstar
Communications Inc. (www.advanstar.com), which runs the most
comprehensive fashion industry trade events in the world, including
Magic Marketplace, Pool Trade Show and Project Trade Show. As part of
their sponsorship, Sub-Urban will be a featured sponsor in the event's
newsletter, which will be distributed to Advanstar's entire database
of more than 300,000 buyers and industry press. The newsletter is set
for distribution prior to the July 17 opening date.
   Sub-Urban expects to heavily promote the Company's latest clothing
line, Mash Culture Lab(TM), which was developed in response to
increased demand from highly interested national retailers seeking to
drive revenues in the largest segments of the youth consumer public.
Mash Culture Lab is the latest clothing line to be launched under
Sub-Urban's core strategy to create a diversified brand portfolio,
aimed at maximizing revenue potential and mitigating risk, while
maintaining strong brand appeal for each consumer base. Sub-Urban will
also be debuting its Whiteboy for Juniors collection to wholesale
buyers at the Pool trade show.

   About Sub-Urban Brands

   Sub-Urban Brands, Inc. is a multi-brand company which designs and
markets cutting-edge lifestyle apparel that targets the
rapidly-growing multibillion-dollar youth consumer marketplace. The
Company pursues robust revenue-generating opportunities within
multi-tiered retail markets that leverage multiple brands and market
segments to create financial success. Sub-Urban is committed to
further expansion and increased shareholder value through both the
internal development of intellectual property and acquisition of
additional brands, as well as to the establishment of new
international marketing alliances that will reinforce its recurring
and non-recurring revenue streams. Inspired by the energy and vigor of
youth, urban and music culture, Sub-Urban is initially focused on
creating a family of non-competing brands for its key target consumer,
an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio
of trademarked apparel and accessory brands includes WHITEBOY(R) for
Men, WHITEBOY(R) for Women and BLACK JESUS(R) streetwear apparel and
PYT styles for younger girls. Consistent with the company's high
growth strategies, the Company will be actively marketing these brand
offerings to Japan, Canada, Australia and 25 European countries. For
additional information, please visit www.whiteboy.com. For more
investor oriented information about Sub-Urban, visit
http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price
quotes and news, visit
http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an
Investor Fact Sheet, visit
http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.

   Forward-Looking Statements

   This press release includes statements that may constitute
forward-looking statements, usually containing the words "believe,"
"estimate," "project," "expect," or similar expressions. These
statements are made pursuant to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995. Forward-looking
statements inherently involve risks and uncertainties that could cause
actual results to differ materially from the forward-looking
statements. Factors that would cause or contribute to such differences
include, but are not limited to, continued acceptance of the Company's
products and services in the marketplace, competitive factors,
dependence upon third-party vendors, availability of capital and other
risks detailed in the Company's periodic report filings with the
Securities and Exchange Commission. By making these forward-looking
statements, the Company undertakes no obligation to update these
statements for revisions or changes after the date of this release.