Sub-Urban Brands Announces Immediate Product Reorders from Fashion Retailers Following Strong Product Sales

  
    
  
  
    
      Sub-Urban Brands, Inc. (OTCBB:SUUB), 
      a multi-brand apparel company pursuing high-margin revenue growth in the 
      global fashion industry, has announced that influential boutique 
      retailers in California and Hawaii have placed immediate reorders 
      following quicker than expected sales of the Company’s 
      two most popular fashion brands, WHITEBOY® and 
      Mash Culture Lab®.
    
    
      Sub-Urban received an immediate retail reorder from influential fashion 
      industry retailer Fred Segal of Santa Monica. Fred Segal sold out 
      certain items of the Company’s signature 
      Whiteboy® clothing line in less than 48 hours. 
      The reorder was for triple the original quantity of product. Retail 
      fashion industry stylists and buyers for the largest retail and 
      department store companies, as well as fashion-conscious consumers, look 
      to Fred Segal to identify new trends and styles.
    
    
      “We believe these strong sales indicate the 
      exploding popularity of our brands as we continue to broaden our 
      distribution coast to coast and beyond our borders to bigger 
      international markets,” said Joseph Shortal, 
      Chief Executive Officer of Sub-Urban Brands. “We 
      believe these reorders also validate our diversified multi-brand 
      strategy, which tailors specific brands for highly-targeted retailers 
      and their consumers. It’s important for our 
      shareholders to understand that our brands are here to stay and that 
      they will continue to grow in the coming months and years ahead.”
    
    
      Recently, Sub-Urban announced the execution of a letter of intent to 
      acquire premium fashion denim company Reo Starr, ranked by leading 
      fashion industry sources as one of the top trendsetting brands in the 
      global youth-oriented apparel industry. Reo Starr’s 
      products have already been lauded by many fashion press and industry 
      observers – including Us and Lucky magazines 
      -- as one of the best fitting, high-fashion jeans in the country.
    
    
      An immediate reorder was also submitted by CD Wizard in Hilo, Hawaii, 
      just blocks away from a popular port stop for Pacific island cruises. 
      The retailer, known for introducing new brands to an elite international 
      tourist clientele from Asia and elsewhere, sold out every item of 
      Sub-Urban’s Mash Culture Lab™ 
      clothing line in less than four days.
    
    
      Through its various brands Sub-Urban targets the fashion industry’s 
      coveted youth marketplace, a consumer demographic with more than $200 
      billion in spending power. The shipment of retail orders for the initial 
      MCL™ and Whiteboy® 
      products represents a key achievement in the Company's strategy to 
      develop new brands and win retail orders from the nation's most 
      influential fashion trendsetters. Within the next 18 months, Sub-Urban 
      intends to expand its brand offerings through global distribution 
      networks in Japan, Canada, Australia and 25 other European markets.
    
    
      About Sub-Urban Brands
    
    
      Sub-Urban Brands, Inc. is a multi-brand company which designs and 
      markets cutting-edge lifestyle apparel that targets the rapidly-growing 
      multibillion-dollar youth consumer marketplace. The Company pursues 
      robust revenue-generating opportunities within multi-tiered retail 
      markets that leverage multiple brands and market segments to create 
      financial success. Sub-Urban is committed to further expansion and 
      increased shareholder value through both the internal development of 
      intellectual property and acquisition of additional brands, as well as 
      to the establishment of new international marketing alliances that will 
      reinforce its recurring and non-recurring revenue streams. Inspired by 
      the energy and vigor of youth, urban and music culture, Sub-Urban is 
      initially focused on creating a family of non-competing brands for its 
      key target consumer, an estimated 40 million 15-29 year olds. 
      Sub-Urban's current portfolio of trademarked apparel and accessory 
      brands includes WHITEBOY® for Men, WHITEBOY® 
      Girl, Mash Culture Lab(TM), BLACK JESUS® 
      streetwear apparel and PYT(TM) styles for younger girls. Consistent with 
      the company's high growth strategies, the Company will be actively 
      marketing these brand offerings to Japan, Canada, Australia and 25 
      European countries. For additional information, please visit www.whiteboy.com, 
      www.whiteboygirl.com, www.mashculturelab.com, 
      and www.getcocky.com. For more 
      investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. 
      For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. 
      To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.
    
    
      Forward-Looking Statements
    
    
      This press release includes statements that may constitute 
      forward-looking statements, usually containing the words "believe," 
      "estimate," "project," "expect," or similar expressions. These 
      statements are made pursuant to the safe harbor provisions of the 
      Private Securities Litigation Reform Act of 1995. Forward-looking 
      statements inherently involve risks and uncertainties that could cause 
      actual results to differ materially from the forward-looking statements. 
      Factors that would cause or contribute to such differences include, but 
      are not limited to, continued acceptance of the Company's products and 
      services in the marketplace, competitive factors, dependence upon 
      third-party vendors, availability of capital and other risks detailed in 
      the Company's periodic report filings with the Securities and Exchange 
      Commission. By making these forward-looking statements, the Company 
      undertakes no obligation to update these statements for revisions or 
      changes after the date of this release.
    
  
Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company
pursuing high-margin revenue growth in the global fashion industry,
has announced that influential boutique retailers in California and
Hawaii have placed immediate reorders following quicker than expected
sales of the Company's two most popular fashion brands, WHITEBOY(R)
and Mash Culture Lab(R).

   Sub-Urban received an immediate retail reorder from influential
fashion industry retailer Fred Segal of Santa Monica. Fred Segal sold
out certain items of the Company's signature Whiteboy(R) clothing line
in less than 48 hours. The reorder was for triple the original
quantity of product. Retail fashion industry stylists and buyers for
the largest retail and department store companies, as well as
fashion-conscious consumers, look to Fred Segal to identify new trends
and styles.

   "We believe these strong sales indicate the exploding popularity
of our brands as we continue to broaden our distribution coast to
coast and beyond our borders to bigger international markets," said
Joseph Shortal, Chief Executive Officer of Sub-Urban Brands. "We
believe these reorders also validate our diversified multi-brand
strategy, which tailors specific brands for highly-targeted retailers
and their consumers. It's important for our shareholders to understand
that our brands are here to stay and that they will continue to grow
in the coming months and years ahead."

   Recently, Sub-Urban announced the execution of a letter of intent
to acquire premium fashion denim company Reo Starr, ranked by leading
fashion industry sources as one of the top trendsetting brands in the
global youth-oriented apparel industry. Reo Starr's products have
already been lauded by many fashion press and industry observers -
including Us and Lucky magazines -- as one of the best fitting,
high-fashion jeans in the country.

   An immediate reorder was also submitted by CD Wizard in Hilo,
Hawaii, just blocks away from a popular port stop for Pacific island
cruises. The retailer, known for introducing new brands to an elite
international tourist clientele from Asia and elsewhere, sold out
every item of Sub-Urban's Mash Culture Lab(TM) clothing line in less
than four days.

   Through its various brands Sub-Urban targets the fashion
industry's coveted youth marketplace, a consumer demographic with more
than $200 billion in spending power. The shipment of retail orders for
the initial MCL(TM) and Whiteboy(R) products represents a key
achievement in the Company's strategy to develop new brands and win
retail orders from the nation's most influential fashion trendsetters.
Within the next 18 months, Sub-Urban intends to expand its brand
offerings through global distribution networks in Japan, Canada,
Australia and 25 other European markets.

   About Sub-Urban Brands

   Sub-Urban Brands, Inc. is a multi-brand company which designs and
markets cutting-edge lifestyle apparel that targets the
rapidly-growing multibillion-dollar youth consumer marketplace. The
Company pursues robust revenue-generating opportunities within
multi-tiered retail markets that leverage multiple brands and market
segments to create financial success. Sub-Urban is committed to
further expansion and increased shareholder value through both the
internal development of intellectual property and acquisition of
additional brands, as well as to the establishment of new
international marketing alliances that will reinforce its recurring
and non-recurring revenue streams. Inspired by the energy and vigor of
youth, urban and music culture, Sub-Urban is initially focused on
creating a family of non-competing brands for its key target consumer,
an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio
of trademarked apparel and accessory brands includes WHITEBOY(R) for
Men, WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) streetwear
apparel and PYT(TM) styles for younger girls. Consistent with the
company's high growth strategies, the Company will be actively
marketing these brand offerings to Japan, Canada, Australia and 25
European countries. For additional information, please visit
www.whiteboy.com, www.whiteboygirl.com, www.mashculturelab.com, and
www.getcocky.com. For more investor oriented information about
Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For
current stock price quotes and news, visit
http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an
Investor Fact Sheet, visit
http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.

   Forward-Looking Statements

   This press release includes statements that may constitute
forward-looking statements, usually containing the words "believe,"
"estimate," "project," "expect," or similar expressions. These
statements are made pursuant to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995. Forward-looking
statements inherently involve risks and uncertainties that could cause
actual results to differ materially from the forward-looking
statements. Factors that would cause or contribute to such differences
include, but are not limited to, continued acceptance of the Company's
products and services in the marketplace, competitive factors,
dependence upon third-party vendors, availability of capital and other
risks detailed in the Company's periodic report filings with the
Securities and Exchange Commission. By making these forward-looking
statements, the Company undertakes no obligation to update these
statements for revisions or changes after the date of this release.