Sub-Urban Brands Announces Article Highlight in Influential Industry Publication Women's Wear Daily; Article Underscores Sub-Ur

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand
apparel company pursuing high-margin revenue growth in the global
fashion industry, has announced that leading industry publication,
Women's Wear Daily, has highlighted the Company's successful showing
at the eleventh annual Pool Tradeshow in New York City.
   Women's Wear Daily serves as the voice of authority, international
newswire and agent of change for the fashion, beauty and retail
industries. WWD is dedicated to providing a balance of timely,
credible business news and key women's fashion trends to a dedicated
readership. This readership includes retailers, designers,
manufacturers, marketers, financiers, Wall Street analysts,
international moguls, media executives, ad agencies, socialites and
trend makers.
   The article, written by staff writer Whitney Beckett, included
quotes from Caro Marketing's Sarah Pollack, whose agency handles all
of Sub-Urban's media and PR. "There's been a lot of buyers," Ms.
Pollack said. "We are pleased with the number of meetings (Whiteboy)
has set with buyers, including a Federated representative."
   Sub-Urban was the exclusive sponsor of the Pool Tradeshow's
wireless services that allow all buyers, vendors and press to have
internet access inside the trade show. Additionally, the Company's
three current clothing brands, Whiteboy(R), Mash Culture Lab(TM) and
Whiteboy(R) for Juniors, will all be featured on the events website
and popular guide book.
   Sub-Urban expects to heavily promote the Company's latest clothing
lines, which have been developed in response to increased demand from
highly interested national retailers seeking to drive revenues in the
largest segments of the youth consumer public. Mash Culture Lab(TM) is
the latest clothing line to be launched under Sub-Urban's core
strategy to create a diversified brand portfolio, aimed at maximizing
revenue potential and mitigating risk, while maintaining strong brand
appeal for each consumer base.

   About Sub-Urban Brands

   Sub-Urban Brands, Inc. is a multi-brand company which designs and
markets cutting-edge lifestyle apparel that targets the
rapidly-growing multibillion-dollar youth consumer marketplace. The
Company pursues robust revenue-generating opportunities within
multi-tiered retail markets that leverage multiple brands and market
segments to create financial success. Sub-Urban is committed to
further expansion and increased shareholder value through both the
internal development of intellectual property and acquisition of
additional brands, as well as to the establishment of new
international marketing alliances that will reinforce its recurring
and non-recurring revenue streams. Inspired by the energy and vigor of
youth, urban and music culture, Sub-Urban is initially focused on
creating a family of non-competing brands for its key target consumer,
an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio
of trademarked apparel and accessory brands includes WHITEBOY(R) for
Men, WHITEBOY(R) for Juniors, BLACK JESUS(R) streetwear apparel and
PYT(TM) styles for younger girls. Consistent with the company's high
growth strategies, the Company will be actively marketing these brand
offerings to Japan, Canada, Australia and 25 European countries. For
additional information, please visit www.whiteboy.com,
www.whiteboygirl.com, www.mashculturelab.com and www.getcocky.com. For
more investor oriented information about Sub-Urban, visit
http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price
quotes and news, visit
http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an
Investor Fact Sheet, visit
http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.

   Forward-Looking Statements

   This press release includes statements that may constitute
forward-looking statements, usually containing the words "believe,"
"estimate," "project," "expect," or similar expressions. These
statements are made pursuant to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995. Forward-looking
statements inherently involve risks and uncertainties that could cause
actual results to differ materially from the forward-looking
statements. Factors that would cause or contribute to such differences
include, but are not limited to, continued acceptance of the Company's
products and services in the marketplace, competitive factors,
dependence upon third-party vendors, availability of capital and other
risks detailed in the Company's periodic report filings with the
Securities and Exchange Commission. By making these forward-looking
statements, the Company undertakes no obligation to update these
statements for revisions or changes after the date of this release.