Sub-Urban Announces Winners of First Annual Cocky Awards Charity Event Given to New York's Cultural Trendsetters; Winners Perso

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand
apparel company pursuing high-margin revenue growth in the global
fashion industry, has announced the winners of the first annual Get
Cocky Awards charity event, including:

   --  Art: James Fuentes, an independent curator with worldwide
        fame. James Fuentes also wrote articles depicting long time
        friend and art forger Alfredo Martinez, regarding his
        experiences in federal prison.

   --  Music: Ghostface Killah and Lansing Dreiden, underground music
        legends from New York City. Ghostface Killah is also a member
        of the hip-hop collective, Wu-Tang Clan. After the Wu-Tang
        Clan achieved breakthrough acclaim, Ghostface began a solo
        career and is one of the most critically and commercially
        successful solo careers of the group members.

   --  Film: Jamie Johnson for Film, famed movie director of the
        documentary Born Rich, which was 2003 Sundance Film Festival
        selection and was later purchased by HBO. The documentary was
        nominated for two Emmy Awards including Outstanding Directing
        for Nonfiction Programming and Outstanding Nonfiction Special.

   --  Luminary: Oliver Kramer: Oliver Kramer was the youngest member
        ever of the Telluride Film Festival's Student Symposium. At
        the age of nineteen, he became the manager of Killer Films
        working on such films as Boy's Don't Cry and Headwig and the
        Angry Inch. His credits include Dave Chappelle's Show, the
        Infect Truth anti-smoking campaign and the Slamdance and
        SXSW-winning Homework

   --  Media: David Haskell started Topic Magazine at Cambridge
        University and since 2003 has edited it in New York City.
        Topic has been nominated for two independent Press Awards, won
        numerous design awards and was ranked 15th best magazine in
        the nation by the readers of the Chicago Tribune.

   The Get Cocky Awards were created as part of Sub-Urban's national
program to raise the profile of its cutting-edge lifestyle and fashion
brands, such as the event's marquee sponsor Mash Culture Lab(TM)
clothing line.
   "The winners of the Get Cocky Awards personify New York's
influential cutting-edge style, and are a reflection of our Mash
Culture Lab(TM) line of clothing," said Joseph Shortal, Chief
Executive Officer of Sub-Urban Brands. "The entire event was a
resounding success and we expect it to be even more successful as it
matures through the years."
   The Cocky Awards were organized by AGW, Sub-Urban's New York-based
event marketing agency, to celebrate individuals who encompass lower
Manhattan's diverse culture and influence in the arts, entertainment,
media and film. The awards show owes its namesake to the signature
rooster logo made popular by the Company's Whiteboy(R) brand.
Sub-Urban's rooster logo has also been adopted by the event sponsor
MCL(TM).
   Sub-Urban's Mash Culture Lab(TM) is a brand concept derived from
today's most significant cultural youth movement. According to Wired
Magazine, an influential periodical of current culture, Mash Culture
is the result of a multitude of technological innovations that allow
today's youth to combine previously disparate cultural movements like
Hip Hop and Rock to create unique sounds, videos, automobiles and even
customized clothing. Sub-Urban has positioned Mash Culture Lab(TM) on
the cutting-edge of that movement, as it executes yet another
strategic initiative that targets mainstream youth.

   About Sub-Urban Brands

   Sub-Urban Brands, Inc. is a multi-brand company which designs and
markets cutting-edge lifestyle apparel that targets the
rapidly-growing multibillion-dollar youth consumer marketplace. The
Company pursues robust revenue-generating opportunities within
multi-tiered retail markets that leverage multiple brands and market
segments to create financial success. Sub-Urban is committed to
further expansion and increased shareholder value through both the
internal development of intellectual property and acquisition of
additional brands, as well as to the establishment of new
international marketing alliances that will reinforce its recurring
and non-recurring revenue streams. Inspired by the energy and vigor of
youth, urban and music culture, Sub-Urban is initially focused on
creating a family of non-competing brands for its key target consumer,
an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio
of trademarked apparel and accessory brands includes WHITEBOY(R) for
Men, WHITEBOY(R) Juniors, Mash Culture Lab(TM), BLACK JESUS(R) and 
PYT(TM) styles for younger girls. Consistent with the company's high
growth strategies, the Company will be actively marketing these brand
offerings to Japan, Canada, Australia and 25 European countries. For
additional information, please visit www.whiteboy.com,
www.mashculturelab.com, www.whiteboygirl.com and www.getcocky.com. For
more investor oriented information about Sub-Urban, visit
http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price
quotes and news, visit
http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an
Investor Fact Sheet, visit
http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html

   Forward-Looking Statements

   This press release includes statements that may constitute
forward-looking statements, usually containing the words "believe,"
"estimate," "project," "expect," or similar expressions. These
statements are made pursuant to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995. Forward-looking
statements inherently involve risks and uncertainties that could cause
actual results to differ materially from the forward-looking
statements. Factors that would cause or contribute to such differences
include, but are not limited to, continued acceptance of the Company's
products and services in the marketplace, competitive factors,
dependence upon third-party vendors, availability of capital and other
risks detailed in the Company's periodic report filings with the
Securities and Exchange Commission. By making these forward-looking
statements, the Company undertakes no obligation to update these
statements for revisions or changes after the date of this release.