Sub Urban Brands (CE) (USOTC:SUUB)
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Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand
apparel company pursuing high-margin revenue growth in the global
fashion industry, has announced the first annual Get Cocky Awards
nominees, including electroclash entertainment pioneers
Fischerspooner, luminary Kenzo Minami and fine artist Hernan Bas. The
event, sponsored by Sub-Urban's Mash Culture Lab(TM) (MCL), will be
held between 8 pm and midnight on the top floor of 7 World Trade
Center on July 27, 2006.
"Our nominees directly influence New York City's fashion and
culture, and by extension, the world's," said Joseph Shortal, Chief
Executive Officer of Sub-Urban Brands. "We knew we had a runaway
success for our Get Cocky Awards when we were inundated with
nomination requests."
Nominees have been placed in five distinct categories:
Entertainment, Luminaries, Film, Art, and Media. For example, DJ
Ghostface Killah, of New York City underground fame, has been
nominated for the Entertainment category. The Luminaries category
includes media artist and product designer Kenzo Minami who has been
commissioned by Nike, Adidas, Reebok, Converse, Earnest Sewn, Hankyu,
Clubking, and Kidrobot among many others. The winner from each
category will design a limited edition T-shirt from MCL(TM) apparel,
whose proceeds will go directly to the Lower Manhattan Cultural
Council's various programs.
For a complete list of nominees in each category along with their
bios, please visit
http://www.mashculturelab.com/getcocky/getcockyvoting.html
The Cocky Awards were organized by AGW, Sub-Urban's New York-based
event marketing agency, to celebrate individuals who encompass lower
Manhattan's diverse culture and influence in the arts, entertainment,
media and film. The awards show owes its namesake to the signature
rooster logo made popular by the Company's Whiteboy(R) brand.
Sub-Urban's rooster logo has also been adopted by the event sponsor
MCL(TM).
Sub-Urban has also confirmed that Mickey Boardman from Paper
Magazine will host the Cocky Awards along with Sarah Sophie Flicker
who was voted one of New York Magazine's Most Beautiful New Yorkers in
2005. Live entertainment will be performed by Domino, to be followed
by DJ Mark Ronson leading the after show dance party.
Sub-Urban's Mash Culture Lab(TM), the Cocky Award's marquee
sponsor, is a brand concept derived from today's most significant
cultural youth movement. According to Wired Magazine, an influential
periodical of current culture, Mash Culture is the result of a
multitude of technological innovations that allow today's youth to
combine previously disparate cultural movements like Hip Hop and Rock
to create unique sounds, videos, automobiles and even customized
clothing. Sub-Urban has positioned Mash Culture Lab(TM) on the
cutting-edge of that movement, as it executes yet another strategic
initiative that targets mainstream youth.
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Event Details
What: The Get Cocky Awards
When: Thursday, July 27, 2006
Time: 8:00 pm - Midnight
Where: 7 World Trade Center - 45th Floor
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About Sub-Urban Brands
Sub-Urban Brands, Inc. is a multi-brand company which designs and
markets cutting-edge lifestyle apparel that targets the
rapidly-growing multibillion-dollar youth consumer marketplace. The
Company pursues robust revenue-generating opportunities within
multi-tiered retail markets that leverage multiple brands and market
segments to create financial success. Sub-Urban is committed to
further expansion and increased shareholder value through both the
internal development of intellectual property and acquisition of
additional brands, as well as to the establishment of new
international marketing alliances that will reinforce its recurring
and non-recurring revenue streams. Inspired by the energy and vigor of
youth, urban and music culture, Sub-Urban is initially focused on
creating a family of non-competing brands for its key target consumer,
an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio
of trademarked apparel and accessory brands includes WHITEBOY(R) for
Men, WHITEBOY(R) Juniors, Mash Culture Lab(TM), BLACK JESUS(R) and PYT
styles for younger girls. Consistent with the company's high growth
strategies, the Company will be actively marketing these brand
offerings to Japan, Canada, Australia and 25 European countries. For
additional information, please visit www.whiteboy.com,
www.mashculturelab.com, www.whiteboygirl.com and www.getcocky.com. For
more investor oriented information about Sub-Urban, visit
http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price
quotes and news, visit
http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an
Investor Fact Sheet, visit
http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.
Forward-Looking Statements
This press release includes statements that may constitute
forward-looking statements, usually containing the words "believe,"
"estimate," "project," "expect," or similar expressions. These
statements are made pursuant to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995. Forward-looking
statements inherently involve risks and uncertainties that could cause
actual results to differ materially from the forward-looking
statements. Factors that would cause or contribute to such differences
include, but are not limited to, continued acceptance of the Company's
products and services in the marketplace, competitive factors,
dependence upon third-party vendors, availability of capital and other
risks detailed in the Company's periodic report filings with the
Securities and Exchange Commission. By making these forward-looking
statements, the Company undertakes no obligation to update these
statements for revisions or changes after the date of this release.