Sub Urban Brands (CE) (USOTC:SUUB)
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From Jul 2019 to Jul 2024
Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand
apparel company pursuing high-margin revenue growth in the global
fashion industry, has announced it has shipped the first retail orders
for the debut collection of its new Mash Culture Lab(TM) clothing
brand to national music retailer Virgin Megastores and trendsetting
East Coast urban chain Dr. Jay's.
Sub-Urban's Mash Culture Lab(TM) (MCL), one of the Company's
several new innovative clothing and lifestyle brands, is inspired by
the latest trends in popular music, lifestyle and youth culture. The
shipment of retail orders for the initial MCL products represents a
key achievement in the Company's strategy to develop new brands and
win retail orders from the nation's most influential fashion
trendsetters.
"Delivering the Mash Culture Lab line in retail chains such as Dr.
Jay's and Virgin Megastores demonstrates the strength of both
Sub-Urban's multi-brand business strategy as well as the freshness and
appeal of our designs," said Joseph Shortal, Chief Executive Officer
of Sub-Urban. "Nationally and internationally, buyers for the world's
largest retail chains shop these stores to find the most important
directions in design and the next generation of successful brands."
Dr. Jays, an East Coast-based urban retail chain, is considered a
fashion pacesetter, and is a primary source for stylists and buyers
for some of the largest retail and department stores in America,
Europe and around the world. Founded in 1975, Dr. Jay's owns and
operates 19 retail stores in the New York and New Jersey areas, and
has been a pioneer in urban and hip-hop fashion since its inception.
Sub-Urban has also shipped Mash Culture Lab(TM) to the Virgin
Megastores chain to fulfill retail orders for five of its flagship
locations. Virgin Megastores set trends in the entertainment industry
around the world, and target the same $200 billion youth consumer
marketplace that Sub-Urban's designs address.
Sub-Urban's MCL line will be carried at flagship Virgin
Megastores, including the Times Square location in New York, the
largest entertainment store in the world. Other participating
locations include Virgin Megastores in San Francisco, Orlando (in
Disney World), Chicago (Michigan Avenue) and Hollywood, California.
These new retail shipments amplify MCL's visibility with music
fans and cutting-edge urban markets throughout the country, and
further validate Sub-Urban's multi-brand strategy to create a
diversified brand portfolio aimed at maximizing revenue potential
while maintaining strong brand appeal for each consumer base.
Based in Los Angeles, now considered the entertainment and new
apparel manufacturing capital of the United States, Sub-Urban's
printing techniques, washes, embroideries and appliques have
galvanized youth culture and A-list celebrities, including actor Don
Cheadle ("Crash"), rock star Tommy Lee (Motley Crue) and actor Jessica
Alba, among many others.
Sub-Urban has launched the pop culture phenomenon WHITEBOY(R)
brand and its signature rooster logo. Other product lines include
WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) and PYT(TM)
(Pretty Young Thing). Sub-Urban products are sold at trendsetting
retailers. Within the next 18 months, Sub-Urban intends to expand its
brand offerings through global distribution networks in Japan, Canada,
Australia and 25 other European markets.
About Sub-Urban Brands
Sub-Urban Brands, Inc. is a multi-brand company which designs and
markets cutting-edge lifestyle apparel that targets the
rapidly-growing multibillion-dollar youth consumer marketplace. The
Company pursues robust revenue-generating opportunities within
multi-tiered retail markets that leverage multiple brands and market
segments to create financial success. Sub-Urban is committed to
further expansion and increased shareholder value through both the
internal development of intellectual property and acquisition of
additional brands, as well as to the establishment of new
international marketing alliances that will reinforce its recurring
and non-recurring revenue streams. Inspired by the energy and vigor of
youth, urban and music culture, Sub-Urban is initially focused on
creating a family of non-competing brands for its key target consumer,
an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio
of trademarked apparel and accessory brands includes WHITEBOY(R) for
Men, WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) streetwear
apparel and PYT(TM) styles for younger girls. Consistent with the
company's high growth strategies, the Company will be actively
marketing these brand offerings to Japan, Canada, Australia and 25
European countries. For additional information, please visit
www.whiteboy.com, www.whiteboygirl.com, www.mashculturelab.com, and
www.getcocky.com. For more investor oriented information about
Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For
current stock price quotes and news, visit
http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an
Investor Fact Sheet, visit
http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.
Forward-Looking Statements
This press release includes statements that may constitute
forward-looking statements, usually containing the words "believe,"
"estimate," "project," "expect," or similar expressions. These
statements are made pursuant to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995. Forward-looking
statements inherently involve risks and uncertainties that could cause
actual results to differ materially from the forward-looking
statements. Factors that would cause or contribute to such differences
include, but are not limited to, continued acceptance of the Company's
products and services in the marketplace, competitive factors,
dependence upon third-party vendors, availability of capital and other
risks detailed in the Company's periodic report filings with the
Securities and Exchange Commission. By making these forward-looking
statements, the Company undertakes no obligation to update these
statements for revisions or changes after the date of this release.