Sub-Urban Announces Arrival of Signature WHITEBOY(R) Clothing Line to Prominent West Coast Fashion Retailer; Fred Segal Validate

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand
apparel company pursuing high-margin revenue growth in the global
fashion industry, has announced that the debut order of the Company's
signature WHITEBOY(R) brand has arrived at high-end, trendsetting
retailer Fred Segal.
   Beginning today, Fred Segal will sell WHITEBOY(R)'s new
Fall/Winter 2006 collection of men's clothing at its prominent Santa
Monica, Calif., location. Retail fashion industry stylists and buyers
for the largest retail and department store companies, as well as
fashion-conscious consumers, look to Fred Segal to identify new trends
and styles. As a result, the Fred Segal stores frequently serve as an
international showcase and launch pad for the world's most successful
brands.
   "We feel confident that offering our high-end WHITEBOY(R) clothing
line at Fred Segal will further solidify our position as a
cutting-edge fashion company among influential buyers from some of the
country's largest national retailers," said Joseph Shortal, Chief
Executive Officer of Sub-Urban Brands. "This arrival at Fred Segal is
a major validation of our multi-brand business model as we continue
conquering highly-targeted segments of the fashion industry."
   Key pieces in the Fall/Winter Sub-Urban collection include the
WHITEBOY(R) premium outerwear featuring the rooster logo as well as
graphic Ts and signature cargo pants. Retail price points range from
$50-$400.
   Leading celebrities and artists in the entertainment and music
industry have already adopted Sub-Urban's WHITEBOY(R) apparel, driving
high-profile exposure in worldwide print and electronic media, and
firmly establishing the collection's fashion credentials and broad
appeal.
   Sub-Urban launched the pop culture phenomenon WHITEBOY(R) brand
with its signature rooster logo. Other product lines include
WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) and PYT(TM)
(Pretty Young Thing). Sub-Urban products are sold at trendsetting
retailers. Within the next 18 months, Sub-Urban intends to expand its
brand offerings through global distribution networks in Japan, Canada,
Australia and 25 other European markets.

   About Sub-Urban Brands

   Sub-Urban Brands, Inc. is a multi-brand company which designs and
markets cutting-edge lifestyle apparel that targets the
rapidly-growing multibillion-dollar youth consumer marketplace. The
Company pursues robust revenue-generating opportunities within
multi-tiered retail markets that leverage multiple brands and market
segments to create financial success. Sub-Urban is committed to
further expansion and increased shareholder value through both the
internal development of intellectual property and acquisition of
additional brands, as well as to the establishment of new
international marketing alliances that will reinforce its recurring
and non-recurring revenue streams. Inspired by the energy and vigor of
youth, urban and music culture, Sub-Urban is initially focused on
creating a family of non-competing brands for its key target consumer,
an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio
of trademarked apparel and accessory brands includes WHITEBOY(R) for
Men, WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) streetwear
apparel and PYT(TM) styles for younger girls. Consistent with the
company's high growth strategies, the Company will be actively
marketing these brand offerings to Japan, Canada, Australia and 25
European countries. For additional information, please visit
www.whiteboy.com, www.whiteboygirl.com, www.mashculturelab.com, and
www.getcocky.com. For more investor oriented information about
Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For
current stock price quotes and news, visit
http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an
Investor Fact Sheet, visit
http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.

   Forward-Looking Statements

   This press release includes statements that may constitute
forward-looking statements, usually containing the words "believe,"
"estimate," "project," "expect," or similar expressions. These
statements are made pursuant to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995. Forward-looking
statements inherently involve risks and uncertainties that could cause
actual results to differ materially from the forward-looking
statements. Factors that would cause or contribute to such differences
include, but are not limited to, continued acceptance of the Company's
products and services in the marketplace, competitive factors,
dependence upon third-party vendors, availability of capital and other
risks detailed in the Company's periodic report filings with the
Securities and Exchange Commission. By making these forward-looking
statements, the Company undertakes no obligation to update these
statements for revisions or changes after the date of this release.