SmallCapInsights.com Investment Newsletter Provides In-Depth Coverage of Sub-Urban's Pending Acquisition of Premium Denim Design

  
    
  
  
    
      SmallCapInsights.com, a leading investment newsletter committed to 
      discovering tomorrow’s smallcap breakthroughs, 
      has announced the online release of an audio interview following a new 
      installment of compensated coverage of Sub-Urban Brands (OTCBB:SUUB), a 
      multi-brand apparel company pursuing high-margin revenue growth in the 
      global fashion industry.
    
    
      The audio interview, hosted by SmallCapInsights.com, provides 
      investment-oriented commentary from Sub-Urban’s 
      Chief Executive Officer Joseph Shortal. Mr. Shortal answered questions 
      regarding Sub-Urban’s recent execution of a 
      non-binding letter of intent to acquire premium fashion denim company 
      Reo Starr, ranked by leading fashion industry sources as one of the top 
      trendsetting brands in the global youth-oriented apparel industry.
    
    
      “We are very excited about entering the 
      premium denim industry, which has seen extraordinary growth over the 
      past four years. We expect to be a significant player in that expansion,” 
      said Mr. Shortal. “At the end of the day, we 
      are committed to driving shareholder value wherever that may lead us. 
      Investors can expect Sub-Urban to continue our aggressive expansion into 
      the worldwide youth market fashion industry.”
    
    
      Sub-Urban's provocative brands have been engineered to generate consumer 
      buzz and to maximize marketplace sales and exposure. The Company's 
      brands have been widely featured in high-profile fashion magazines, 
      online publications and news media. The Company is committed to 
      aggressive appreciation through organic and acquisitioned growth, 
      including the purchase of additional trademarked apparel and accessory 
      lines.
    
    
      Sub-Urban primarily targets the demographic of 13-29-year-old consumers, 
      comprising an estimated 40 million-plus consumers in the U.S. alone. 
      Sub-Urban is committed to generating high-volume sales by addressing 
      this multibillion-dollar youth market with hip styles inspired by urban 
      and music culture.
    
    
      To listen to the complete SmallCapInsights.com audio interview, visit http://www.smallcapinsights.com.
    
    
      About Sub-Urban Brands
    
    
      Sub-Urban Brands, Inc. is a multi-brand company which designs and 
      markets cutting-edge lifestyle apparel that targets the rapidly-growing 
      multibillion-dollar youth consumer marketplace. The Company pursues 
      robust revenue-generating opportunities within multi-tiered retail 
      markets that leverage multiple brands and market segments to create 
      financial success. Sub-Urban is committed to further expansion and 
      increased shareholder value through both the internal development of 
      intellectual property and acquisition of additional brands, as well as 
      to the establishment of new international marketing alliances that will 
      reinforce its recurring and non-recurring revenue streams. Inspired by 
      the energy and vigor of youth, urban and music culture, Sub-Urban is 
      initially focused on creating a family of non-competing brands for its 
      key target consumer, an estimated 40 million 15-29 year olds. 
      Sub-Urban's current portfolio of trademarked apparel and accessory 
      brands includes WHITEBOY® for Men, WHITEBOY® 
      Girl, Mash Culture Lab(TM), BLACK JESUS® 
      streetwear apparel and PYT(TM) styles for younger girls. Consistent with 
      the company's high growth strategies, the Company will be actively 
      marketing these brand offerings to Japan, Canada, Australia and 25 
      European countries. For additional information, please visit www.whiteboy.com, 
      www.whiteboygirl.com, www.mashculturelab.com, 
      and www.getcocky.com. For more 
      investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. 
      For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. 
      To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.
    
    
      About SmallCapInsights.com
    
    
      The editors and publishers of SmallCapInsights.com have decades of 
      direct experience both in the markets and in the newsletter genre as 
      well as being avid students of the sector. The Companies we illuminate 
      and represent are those we feel have the best chance of enhancing 
      portfolio returns as we take them from initial profile to ongoing 
      in-depth coverage. We aren't married to any space within the smallcap 
      sector, just to those ideas and strategies that will make our opinions 
      and observations a relevant starting point to your complete and ongoing 
      due diligence. The good, the bad and the bizarre -- and hopefully 
      profitable -- will populate our pieces. Our readers will first and 
      foremost be our priority. Every article will include a detailed 
      disclaimer. We are not analysts, but rather view our picks as an 
      investor might: questioning, commenting and delivering our best 
      opinions, be they pro or con. As well, in each piece we will highlight a 
      technical opinion, which, though it can never be definitive, will serve 
      to give readers a quick snapshot of our current T/A thoughts. For more 
      information, visit http://www.smallcapinsights.com.
    
    
      Compensation Disclosures
    
    
      Editorial is provided by SmallcapInsights.com ("Smallcap") to provide 
      readers with information on publicly traded companies which have 
      retained Smallcap to provide editorial commentary. Smallcap receives 
      compensation for those services from the company, which consists of cash 
      and/or securities of the company. Factual information is obtained from 
      public filings and other sources deemed to be reliable; however, 
      Smallcap takes no responsibility for verifying the accuracy of such 
      information and makes no representation that such information is 
      accurate or complete. Further, Smallcap and its employees and affiliates 
      may own, or may purchase and sell, securities of the companies profiled. 
      Smallcap undertakes no obligation to inform readers about the ownership 
      or trading activities of it or its employees or affiliates in the 
      securities of the profiled companies. As of September 11, 2006, 
      SmallcapInsights.com receives from Auriga Laboratories an aggregate of 
      US$21,500 for six months of editorial coverage.
    
    
      Forward-Looking Statements
    
    
      This press release includes statements that may constitute 
      forward-looking statements, usually containing the words "believe," 
      "estimate," "project," "expect," or similar expressions. These 
      statements are made pursuant to the safe harbor provisions of the 
      Private Securities Litigation Reform Act of 1995. Forward-looking 
      statements inherently involve risks and uncertainties that could cause 
      actual results to differ materially from the forward-looking statements. 
      Factors that would cause or contribute to such differences include, but 
      are not limited to, continued acceptance of the Company's products and 
      services in the marketplace, competitive factors, dependence upon 
      third-party vendors, availability of capital and other risks detailed in 
      the Company's periodic report filings with the Securities and Exchange 
      Commission. By making these forward-looking statements, the Company 
      undertakes no obligation to update these statements for revisions or 
      changes after the date of this release.
    
  
SmallCapInsights.com, a leading investment newsletter committed to
discovering tomorrow's smallcap breakthroughs, has announced the
online release of an audio interview following a new installment of
compensated coverage of Sub-Urban Brands (OTCBB:SUUB), a multi-brand
apparel company pursuing high-margin revenue growth in the global
fashion industry.

   The audio interview, hosted by SmallCapInsights.com, provides
investment-oriented commentary from Sub-Urban's Chief Executive
Officer Joseph Shortal. Mr. Shortal answered questions regarding
Sub-Urban's recent execution of a non-binding letter of intent to
acquire premium fashion denim company Reo Starr, ranked by leading
fashion industry sources as one of the top trendsetting brands in the
global youth-oriented apparel industry.

   "We are very excited about entering the premium denim industry,
which has seen extraordinary growth over the past four years. We
expect to be a significant player in that expansion," said Mr.
Shortal. "At the end of the day, we are committed to driving
shareholder value wherever that may lead us. Investors can expect
Sub-Urban to continue our aggressive expansion into the worldwide
youth market fashion industry."

   Sub-Urban's provocative brands have been engineered to generate
consumer buzz and to maximize marketplace sales and exposure. The
Company's brands have been widely featured in high-profile fashion
magazines, online publications and news media. The Company is
committed to aggressive appreciation through organic and acquisitioned
growth, including the purchase of additional trademarked apparel and
accessory lines.

   Sub-Urban primarily targets the demographic of 13-29-year-old
consumers, comprising an estimated 40 million-plus consumers in the
U.S. alone. Sub-Urban is committed to generating high-volume sales by
addressing this multibillion-dollar youth market with hip styles
inspired by urban and music culture.

   To listen to the complete SmallCapInsights.com audio interview,
visit http://www.smallcapinsights.com.

   About Sub-Urban Brands

   Sub-Urban Brands, Inc. is a multi-brand company which designs and
markets cutting-edge lifestyle apparel that targets the
rapidly-growing multibillion-dollar youth consumer marketplace. The
Company pursues robust revenue-generating opportunities within
multi-tiered retail markets that leverage multiple brands and market
segments to create financial success. Sub-Urban is committed to
further expansion and increased shareholder value through both the
internal development of intellectual property and acquisition of
additional brands, as well as to the establishment of new
international marketing alliances that will reinforce its recurring
and non-recurring revenue streams. Inspired by the energy and vigor of
youth, urban and music culture, Sub-Urban is initially focused on
creating a family of non-competing brands for its key target consumer,
an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio
of trademarked apparel and accessory brands includes WHITEBOY(R) for
Men, WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) streetwear
apparel and PYT(TM) styles for younger girls. Consistent with the
company's high growth strategies, the Company will be actively
marketing these brand offerings to Japan, Canada, Australia and 25
European countries. For additional information, please visit
www.whiteboy.com, www.whiteboygirl.com, www.mashculturelab.com, and
www.getcocky.com. For more investor oriented information about
Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For
current stock price quotes and news, visit
http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an
Investor Fact Sheet, visit
http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.

   About SmallCapInsights.com

   The editors and publishers of SmallCapInsights.com have decades of
direct experience both in the markets and in the newsletter genre as
well as being avid students of the sector. The Companies we illuminate
and represent are those we feel have the best chance of enhancing
portfolio returns as we take them from initial profile to ongoing
in-depth coverage. We aren't married to any space within the smallcap
sector, just to those ideas and strategies that will make our opinions
and observations a relevant starting point to your complete and
ongoing due diligence. The good, the bad and the bizarre -- and
hopefully profitable -- will populate our pieces. Our readers will
first and foremost be our priority. Every article will include a
detailed disclaimer. We are not analysts, but rather view our picks as
an investor might: questioning, commenting and delivering our best
opinions, be they pro or con. As well, in each piece we will highlight
a technical opinion, which, though it can never be definitive, will
serve to give readers a quick snapshot of our current T/A thoughts.
For more information, visit http://www.smallcapinsights.com.

   Compensation Disclosures

   Editorial is provided by SmallcapInsights.com ("Smallcap") to
provide readers with information on publicly traded companies which
have retained Smallcap to provide editorial commentary. Smallcap
receives compensation for those services from the company, which
consists of cash and/or securities of the company. Factual information
is obtained from public filings and other sources deemed to be
reliable; however, Smallcap takes no responsibility for verifying the
accuracy of such information and makes no representation that such
information is accurate or complete. Further, Smallcap and its
employees and affiliates may own, or may purchase and sell, securities
of the companies profiled. Smallcap undertakes no obligation to inform
readers about the ownership or trading activities of it or its
employees or affiliates in the securities of the profiled companies.
As of September 11, 2006, SmallcapInsights.com receives from Auriga
Laboratories an aggregate of US$21,500 for six months of editorial
coverage.

   Forward-Looking Statements

   This press release includes statements that may constitute
forward-looking statements, usually containing the words "believe,"
"estimate," "project," "expect," or similar expressions. These
statements are made pursuant to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995. Forward-looking
statements inherently involve risks and uncertainties that could cause
actual results to differ materially from the forward-looking
statements. Factors that would cause or contribute to such differences
include, but are not limited to, continued acceptance of the Company's
products and services in the marketplace, competitive factors,
dependence upon third-party vendors, availability of capital and other
risks detailed in the Company's periodic report filings with the
Securities and Exchange Commission. By making these forward-looking
statements, the Company undertakes no obligation to update these
statements for revisions or changes after the date of this release.