Speaking Roses Opens New Flower Shop in Idaho Falls; The Company That Patented Flower Embossing Technology Opens Euro-Style Sho

Speaking Roses International Inc. (OTCBB: SRII), the
company that invented patented flower embossing technology, today
announced the grand opening of its first Idaho store on July 7, 2006,
at 804 Pancheri Drive in Idaho Falls. Five thousand long stem roses
embossed with patriotic messages will be given away at 4th of July
events as part of the grand opening celebration.
   The store will have the look and feel of a European flower market
offering a large selection of fresh flowers, bouquets and a signature
line of personalized embossed roses. "Idaho Falls' first world-class
flower shop, The Flower Market by Speaking Roses, has arrived," said
Ted Lassetter Jr., Idaho Falls store manager. "Until now, customers in
Idaho Falls could only purchase Speaking Roses online; now
personalized roses will be available for same-day delivery."
   In addition to its signature line of embossed products, Speaking
Roses will offer hand-tied bouquets, chocolates, on-site flower
design, custom order processing, worldwide wire services and local
delivery.
   "The ability to print any message on a live flower and have it
delivered the same day has been a huge hit," said Chad Harris,
Speaking Roses director of international business development. "We
feel the Idaho Falls market will respond very favorably to a
European-style flower market."
   Speaking Roses have been used for high-profile occasions,
including presidential events, Hollywood award shows, celebrity
birthdays and major sporting events, including:
 
   --  Grammy Awards, Academy of Country Music Awards

   --  George W. Bush Inaugural Black Tie & Boots VIP dinner

   --  Marilyn Monroe exhibit

   --  Elvis week at Graceland

   --  Kentucky Derby

   --  Tournament of Roses

   --  Grand opening of Clinton Presidential Library

   --  Ryan & Trista's wedding from The Bachelor

   --  Ellen DeGeneres Mother's Day show

   Speaking Roses products can also be purchased online at
www.speakingroses.com, or by calling 800-801-9855.

   About Speaking Roses

   With a unique, patented embossing technology, Speaking Roses is
able to print customized messages, pictures and logos directly on the
petals without damaging the flower. This cutting-edge technology
allows customers to create a personalized gift for any occasion,
including personal gifts, weddings, funerals, and corporate
promotions. SRII has registered the patent in more than 100 countries
worldwide. Full-service floral shops are opening in the United States
and internationally through the sale of area development rights,
franchising opportunities and licensing arrangements.