Mrs. Fields Adds Speaking Roses to Its Online and Catalog Gift Selection; Renowned Brand Adds Personalized Embossed Roses to Its

Speaking Roses International Inc. (OTCBB: SRII) today
announced a new affiliation agreement with Mrs. Fields Gifts Inc., the
company renowned for its premier brand of cookies and other premium
gifts. Roses embossed with personalized messages will be available on
the Mrs. Fields Web site beginning Jan. 10 and featured on the cover
of the Valentine's Day gift catalog that is distributed to more than 3
million customers worldwide.
   "We are pleased to be associated with an internationally
recognized brand known for uncompromising dedication to quality and a
wide array of product offerings," stated John Winterholler, president
and chief executive officer of Speaking Roses International Inc. "An
affiliation with Mrs. Fields gifts is consistent with our strategy of
growth and product availability to customers everywhere."
   The affiliation with Mrs. Fields is a major step in the
fulfillment of the e-commerce strategy of Speaking Roses, which
recently redesigned its Web site to make ordering flowers online
easier and more convenient for Internet customers. Online floral sales
are expected to exceed $800 million dollars annually in the United
States. The company believes the new www.speakingroses.com Web site
positions it to capture an important portion of this growing market
while offering customers the ability to personalize any floral gift.
   "We're constantly in search of gifting solutions with a personal
touch that can surprise and delight both giver and recipient alike,"
said Greg Berglund, president of Mrs. Fields Gifts Inc. "We're pleased
now to be able to add the finest fresh-cut and personalized flowers
from Speaking Roses to our broad selection of quality gifts."
   Speaking Roses International Inc. (www.speakingroses.com or
800-801-9855) specializes in full floral services, including personal
gifts, weddings, funerals, and corporate promotions. With a unique,
patented embossing technology, Speaking Roses is able to print
customized messages, pictures and logos directly on the petals without
damaging the flower. This cutting-edge technology allows customers to
create a personalized gift for any occasion. Speaking Roses has
registered the patent in more than 100 countries worldwide. Based in
Utah, Speaking Roses has production facilities in Salt Lake City,
Chicago, Miami, Bogota, and Aalsmeer.
   Mrs. Fields Gifts Inc. (www.mrsfields.com or 800-COOKIES(R))
markets a broad selection of gifts for every occasion under the Mrs.
Fields brand name on the Internet and through gift catalogs. Begun in
1988 with two product offerings, Mrs. Fields Gifts now offers more
than 200 different gift items, including premium baked cookies and
brownies, fresh fruit baskets and a full selection of other gourmet
snacks and treats. Based in Salt Lake City, Mrs. Fields Gifts Inc. is
a wholly owned subsidiary of Mrs. Fields Famous Brands, LLC.

   This release contains certain forward-looking statements, which
reflect management's expectations regarding future events and
operating performance and speak only as of the date hereof. These
forward-looking statements involve a number of risks and
uncertainties. A list of the factors that could cause actual results
to differ materially from those expressed in, or underlying, these
forward-looking statements is detailed in the company's filings with
the Securities and Exchange Commission, such as its annual and
quarterly reports.