Sports Pouch Beverage Company, Inc. Receives Orders from Major Southern California Retailer

Sport Pouch Beverage Company, Inc. (Pink Sheets:SPBV)
announced today that it has received orders for its All American
Sports Pouch(TM) brand of mountain spring water from Superior Super
Warehouse. Gil Arvizu, President of Sports Pouch, stated, "We are
pleased that Superior Super Warehouse has made the decision to order
in excess of 5,200 cases of our premier product to stock in their
stores."
   Mr. Arvizu went on to say that, "Superior Super Warehouse is the
largest independently-owned chain of grocery super centers in Southern
California and its 20 stores are considered by some industry observers
to be some of the highest volume grocery units in the region."
   The All American Sports Pouch brand incorporates high-quality
mountain spring water with the unique packaging featuring an 8 oz.
flexible pouch comprised of 3 layers of plastic and aluminum film
laminated to a custom fit, push-pull spout. This packaging system
offers many advantages to the traditional PET plastic water bottle,
especially convenience of storage and use and ease of disposal. In
addition, the Sports Pouch brand is exempt from the California CRV
levy imposed upon beverages in traditional plastic bottles or aluminum
cans.

   About Sports Pouch Beverage Company, Inc.:

   Sports Pouch Beverage Company, Inc. was established for the
specific purpose of producing pull-push spout technology liquid pouch
packaging as well as utilizing this technology for the development and
production of new beverage brands. Sports Pouch Beverage Company, Inc.
is the holder of the trademarked name "All American Sports Pouch" and
has a "Process Pending Patent" for the Sports Pouch Beverage package
with pull-push spout. Please visit our website:
www.sportspouchinc.com.
   For further Investor Relations information concerning Sports Pouch
Beverage Company, Inc., please contact: Corporate Strategies, Inc. at
888-597-8308 or [e-mail].

   A number of statements referenced in this Press Release, other
Press Releases and any other informational disclosures that have been
made, are forward-looking statements, which are made pursuant to the
Safe Harbor Provisions of the Private Securities Litigation Reform Act
of 1995, and within the meaning of Section 27A of the Securities Act
of 1933 and Section 21B of the Exchange Act of 1934. Any statements
that express or involve discussions with respect to predictions,
expectations, beliefs, plans, projections, objectives, goals,
assumption of future events or performance are not statements of
historical fact and may be "forward-looking statements."
Forward-looking statements are based on expectations, estimates and
projections at the time the statements are made that involve a number
of risks and uncertainties which could cause actual results or events
to differ materially from those presently anticipated. Forward-looking
statements in this announcement may be identified through the use of
words such as "expects," "will," "anticipates," "estimates,"
"believes," or statements indicating certain actions "may, "could," or
"might," occur. Such statements reflect the current views of Sports
Pouch Beverage Company, Inc. with respect to future events and are
subject to certain assumptions, including those described in this
release. These forward-looking statements involve a number of risks
and uncertainties, including the timely development and market
acceptance of products, services, and technologies, competitive market
conditions, successful integration of acquisitions, the ability to
secure additional sources of financing, the ability to reduce
operating expenses, and other factors described in the Company's
public disclosure documents. The actual results that the Company
achieves may differ materially from any forward-looking statements due
to such risks and uncertainties. The Company does not undertake any
responsibility to update the "forward-looking" statements contained in
this news release.