Southern Home Medical Reports Record Oxygen Usage in APNEA Rx Division in the Second Quarter

   Southern Home Medical Equipment, Inc. (PINKSHEETS: SHOM), a holding company providing healthcare services, staffing and durable medical equipment to medical institutions, announced today expansion in its APNEA Rx durable medical equipment division.

Over the last quarter ending June 30th, APNEA Rx has achieved record oxygen usage among partner facilities principally driven by the expansion of programs within several existing clients. In addition, multiple new facilities were contracted, many of which began service in June and will continue into July of 2011. Adoption of the APNEA Rx brand has also been aided by the popularity of Respi-Care respiratory therapy program. Respi-Care provides specialized treatment for the millions of those suffering from sleep apnea, bronchodilator therapy, tracheostomy care and other respiratory illnesses.

"The new business growth within APNEA Rx is the result of the hard work of our staff and the integration of programs like Respi-Care across our affiliated holdings," said Jeff Sarvis, president and CEO of Southern Home. "We anticipate APNEA Rx to sustain its organic growth through both increased market penetration and the adoption of broader service offerings that enable us to reach new patient populations. APNEA Rx confirms that the synergies between our businesses are being successfully deployed in the marketplace."

About Southern Home Medical Equipment, Inc. Southern Home Medical Equipment, Inc. is a holding company with a focus on servicing the needs of the U.S. healthcare industry. The Company has quality health care professionals to address national shortages in hospitals, rehab centers, nursing homes and other medical facilities. Personnel are available 24/7/365 and include: RNs, LPNs, CNAs, RTs, billing specialists, customer service specialists, delivery techs and marketing reps. The Company has contractual agreements with partner businesses located in Charleston, Columbia, Greenville, Florence and Lake Hartwell, of South Carolina; Nashville, Tennessee; Baltimore, Maryland; Dunwoody, Georgia; and Philadelphia, Pennsylvania. Southern Home Medical is leveraging the success of these business models to expand sales opportunities in these areas of health, medical, staffing and durable medical equipment needs. For more information, visit www.southernhomemedical.com.

The statements in the press release that relate to the Company's expectations with regard to the future impact on the Company's results from acquisitions or actions in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The statements in this document may also contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Forward-looking statements are subject to risks, uncertainties, and other factors that could cause actual results to differ materially from those contained in such statements. Such risks, uncertainties, and factors include, but are not limited to, future capital needs, changes, and delays in product development plans and schedules, or market acceptance.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Contact: Henry Harrison IR Pro 2.0 407-682-2001 Email Contact www.irprpro.com www.healthcarestock.net