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Share Name | Share Symbol | Market | Type |
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Sears Holdings Corporation (CE) | USOTC:SHLDQ | OTCMarkets | Common Stock |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
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0.00 | 0.00% | 0.10 | 0.00 | 01:00:00 |
HOFFMAN ESTATES, Ill., Dec. 14, 2017 /PRNewswire/ -- The DieHard brand announced today that it is celebrating 50 years of trusted performance with the launch of DieHard products on Amazon.com. Starting today an assortment of DieHard jump starters, battery chargers and maintainers are available for purchase at www.amazon.com/diehard. Passenger car tires and automotive batteries will be added to Amazon.com in early 2018.
"DieHard is America's most trusted and preferred automotive battery brand and the collaboration with Amazon makes it easier for millions to shop the brand," said Tom Park, President of Kenmore, Craftsman and DieHard brands at Sears Holdings. "As we have previously stated, we want to diversify the revenue streams of our iconic brands and launching on Amazon.com will significantly expand the distribution and availability of the DieHard brand in the U.S., building on the success of our recent Kenmore appliances launch on Amazon.com."
DieHard products now available on Amazon.com:
Jump starters and vehicle battery chargers and maintainers - A range of battery-related accessories are now available to help jump start and charge batteries.
DieHard products coming soon to Amazon.com:
Automotive batteries and tires
DieHard has demonstrated its power as a brand in the past two years with the successful launch of the DieHard Silver Touring A/S passenger car tires. A national survey among automotive tire purchasers in late 2015 ranked DieHard among the top five leading tire brands, even though DieHard tires did not exist at the time. Within six months of launching in August 2016 at Sears Auto Centers, DieHard tires became one of the leading passenger tire brands at Sears.
Other recent innovations from the DieHard brand include:
About Sears Holdings Corporation
Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer focused on seamlessly connecting the digital and physical shopping experiences to serve our members - wherever, whenever and however they want to shop. Sears Holdings is home to Shop Your Way®, a social shopping platform offering members rewards for shopping at Sears and Kmart as well as with other retail partners across categories important to them. The Company operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation, with full-line and specialty retail stores across the United States. For more information, visit www.searsholdings.com
About the DieHard Brand
Introduced in 1967, Sears designed the original DieHard automotive battery to produce 35 percent more usable starting power than other similar batteries. Featuring a revolutionary tough, thin-walled case of translucent polypropylene plastic, which was 50 percent thinner than conventional black rubber-type battery enclosures, the design's extra room meant bigger plates, more acid and extra starting power. During testing, not a single failure was reported in over 26,000 starts in temperatures ranging from sub-zero to more than 100 degrees, hence the name "DieHard." See more DieHard history and compelling "Battery Torture" video at www.DieHard.com.
Forward-Looking Statements
This press release contains forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. Whenever used, words such as "will," "expect," and other terms of similar meaning are intended to identify such forward-looking statements. Forward-looking statements, including these, are based on the current beliefs and expectations of our management and are subject to significant risks, assumptions and uncertainties, many of which are beyond the Company's control, that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements. Detailed descriptions of risks, uncertainties and factors relating to Sears Holdings are discussed in our most recent Annual Report on Form 10-K and other filings with the Securities and Exchange Commission. While we believe that our forecasts and assumptions are reasonable, we caution that actual results may differ materially. We intend the forward-looking statements to speak only as of the time made and do not undertake to update or revise them as more information becomes available, except as required by law.
Media Contact:
Larry Costello
Sears / DieHard
(847) 286-9036
Larry.Costello@searshc.com
View original content:http://www.prnewswire.com/news-releases/diehard-celebrates-its-50th-anniversary-with-product-launch-on-amazoncom-300571233.html
SOURCE Sears Holdings Corporation
Copyright 2017 PR Newswire
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