Initial Results Confirm Successful Start to TheDirectory.com's First Ever National Television Branding Campaign

Initial Results Confirm Successful Start to TheDirectory.com's First Ever National Television Branding Campaign
  
 

TAMPA, FL--(Marketwired - Jun 30, 2014) - TheDirectory.com, Inc. (PINKSHEETS: SEEK), an emerging leader in the Vertical and Local search space, today released the initial results for the first week of the Company's first ever national television branding campaign.

Company Founder and CEO Scott Gallagher stated, "We're very pleased to report the initial results of our campaign. During the first full week of our campaign visitors to www.TheDirectory.com jumped 1,841% compared to the same period in the previous week. The data was strong across the board, new users to www.TheDirectory surged from 38% of total traffic to 90.48%, pages views were up over 1,200% and our bounce rate dropped dramatically. Even though it's a small sample set, we're very pleased with these initial results based on the randomness of the ad schedule for this initial 30 day program. The data confirms what we had hoped to achieve with our first ever 30 second TV ad spot, when people see our commercial, they're going to our site, the ad is working."

Gallagher continued, "We're confident enough with the results based on the initial data to begin expanding the campaign into new markets and to a larger audience in the coming weeks. Additionally, our radio commercial will be taped shortly by an on air personality in a major US radio market allowing us to expand the campaign to satellite radio via Sirius XM. "

TheDirectory.com will be releasing campaign statistics on a monthly basis. The national branding campaign calls for prime time ad slots from time to time. The date range and network for prime time ads will be released when they are received by the Company.

About TheDirectory.com, Inc.

www.TheDirectory.com network includes over 2,000 locally targeted Internet domains and websites that generate over 7 million unique users a month. The Company owns and operates vertical directories such as www.PodiatristProfiles.com, www.Chiropractor.net, www.Therapists.net, www.Dietitians.net, www.DentistAppointments.com and others. The Company also owns and operates one of the world's largest city guide networks under the www.HelloNetwork.com brand. For more information or to review the company's financial and regulatory filings with the Securities and Exchange Commission go to www.SEC.Gov

Forward Looking Statements

Certain statements contained herein are "forward-looking" statements (as defined -- Private Securities Litigation Reform Act of 1995). TheDirectory.com, Inc. cautions that the statements made in this press release constitute forward-looking statements and no guarantees of future performance and actual results or developments may differ materially from projections in forward-looking statements. Forward-looking statements are based on estimates and opinions of management at time the statements are made.

Contact: Scott Gallagher 727-417-7807 Email Contact