Total Venue Control and Phoenix Technology Holding Deployment of the Total Cashless Venue System at Semi-Pro All Star Game a Hug

LAS VEGAS, Aug. 3 /PRNewswire-FirstCall/ -- Total Venue Control and Phoenix Technology Holding Inc. with the SCTN (Pink Sheets: SCTN) Patented Loyalty Technology Inside announced today that their cashless deployment system at the American Association of Independent Professional Baseball All Star Game at the home of the Wichita Wingnuts, Lawrence-Dumont Stadium, Wichita, Kansas, on July 27, 2010, was a huge success, as the cashless systems performed flawlessly.  TVC also unveiled a unique cashless touch screen application it developed with Phoenix that allows the teams to view the cashless system deployed in action up close and personal.

Cameron Wall of TVC stated that, "As a result of this viewing, we have received serious interest from an additional seven teams and two leagues that heretofore were not on our radar screen. We will be meeting with these organizations over the next several weeks to finalize that interest.  We are now poised to be able to offer a complete cashless concession vendor system for stadiums, arenas, festivals and concerts in North America. The increase in revenues is averaging 30% per venue so the value proposition is very significant and compelling, particularly in this economy, for the owner/operators.   We continue to work with Phoenix to enhance the TVC cashless process so that it will also bring ticketing and parking into the cashless system and produce additional revenue for all at these venues."

Bernard F. McHale, CEO of Phoenix and SCTN, stated that, "The value proposition to teams/owners is extremely significant because of the substantial increase in concession revenues to be earned at the events by utilizing the TVC cashless system. This unique, total cashless venue solution was pioneered by Total Venue Control with Phoenix Technology providing the technology development and operating system, exclusivity licensed to TVC, that powers and deploys their product in real time, creating a win-win situation for all."

"Phoenix continues to work with TVC to enhance their cashless process to create additional revenue opportunities in this specialized, vertical multi-billion dollar market.  These are revenue producing events for Phoenix that will continue to expand significantly in the future as additional venues and events are signed," stated McHale

http://am-association.bbstats.pointstreak.com/attendance.html?leagueid=193&seasonid=313

About Phoenix US:  It provides sales, client implementation, hosting, development and systems support for customer retention products allowing clients to deploy sophisticated solutions easily and quickly.  Phoenix US is the exclusive licensor of Loyalty Central Patented Technology from SCTN.  See www.phoenix-tec.com to learn more about the company.

About Smart Chip Technologies: It provides turnkey customer retention solutions, including loyalty, pre-paid stored value, punch cards and gift cards, that enable card issuers, acquirers and merchants to take advantage of real time programs. The SCTN program is a scalable, high performance, end-to-end solution that uses an ASP model to customize the system's look and feel to reinforce customer branding (see www.sctn.com to learn more or call Stephanie Mosqueda at 702-280-1353).

Total Venue Control LLC: www.totalvenuecontrol.com

Disclaimer: Any statements contained in this document that do not describe historical facts may constitute forward looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Any forward-looking statements contained herein are based on current expectations, but are subject to a number of risks and uncertainties.

SOURCE SCTN

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