Reach Messaging Launches Its Latest Sports Celebrity App Featuring Jay "The Thoroughbred" Hieron

Reach Messaging Inc.

(OTCBB:RCMH), a leading developer of industry specific mobile phone applications and platform technology, today announced the launch of its newest sports celebrity app featuring Jay "The Thoroughbred" Hieron. The app is currently available at the Apple iTunes store.

James Thomas Hieronymus, better known as Jay Hieron, is an American professional mixed martial arts (MMA) fighter. He is known for his wrestling base and heavy hands. Hieron was the last welterweight champion of the International Fight League. Hieron is currently under contract to Bellator Fighting Championships, where he is the winner of the promotion's Season 4 welterweight tournament. The Xtreme Couture-based fighter holds notable victories over UFC welterweight contenders Jake Ellenberger, Pat Healy, Jason High, Jesse Taylor, Joe Riggs, Brent Weedman, and Olympic judoka Rick Hawn.

The Jay Hieron mobile app, created by Reach Messaging, contains unique features such as a local sports bar locator that allows users to see locations where MMA fights are broadcast and get GPS-based directions to them, upcoming Events, MMA Polls and Quizzes and a Photo Op feature which allows fans to generate a photo with Jay Hieron. Additionally, an interactive "Ask Jay" feature allows users to ask questions and actually get answers directly from Jay. These features are in addition to a bio, photo gallery, Jay's fighting tips and integration with YouTube, Facebook and Twitter.

"We are excited to sign Jay Hieron as our first MMA fighter. Known for his devastating punching power and strong wrestling skills, he has a very significant fan base. With MMA gaining in popularity every day, this app will allow his fans to closely follow Jay's career and be right in the middle of the action," commented Shane Gau, CEO of Reach Messaging on the new application. "We plan to continue expanding the number and diversity of our celebrity apps as our recently launched Lifestyle division continues to grow."

About Reach Messaging, Inc.

Reach Messaging Holdings Inc. helps companies extend their brands through customized mobile applications The Company is currently developing a variety of apps for social media platforms including Facebook and all of the major mobile devices such as the iPhone, BlackBerry, Android and Digital Signage.

For more information, please visit www.reachmessaging.com.  

CONTACT: Shane Gau
         Reach Messaging, Inc.
         571-213-6147