Planet Resource Recovery, Inc. Retains Sales Consultant to Establish Sales Force for PetroLuxus™ EOR Products in Western US

  
    
  
  
    
      Planet Resource Recovery, Inc. (PLANET) (Pink Sheets:PRRY), developer, 
      manufacturer and marketer of the PetroLuxus(TM) family of products, is 
      pleased to announce that the company has retained a veteran sales 
      establishment executive to develop a market presence for PetroLuxus™ 
      Enhanced Oil Recovery products in the Western United States. PLANET 
      tapped Mr. Michael Sullivan to immediately lay the foundation and 
      establish a sales force presence. To date, Mr. Sullivan has recruited 
      seven professional salesmen from the chemical and oil & gas industries 
      to lead the market penetration and presence initiative.
    
    
      Michael Sullivan has over thirty years of sales and marketing 
      experience. He had been recognized for his ability to establish start-up 
      company sales & marketing departments through his experience and 
      development of sales protocols, training, manuals and identifying sales 
      force efficiencies.
    
    
      Mr. Sullivan began his career in 1977 when was hired by Toshiba of North 
      America. Shortly after being hired, based on his sales production 
      performance, he was promoted to management, where he went on to build 
      one of Toshiba's top sales organizations.
    
    
      In 1979 Michael took his sales management skills in a new direction when 
      he was recruited to build a loan origination department for Wells Fargo 
      mortgage division - Banco Mortgage. He spent over three and half years 
      at Banco, and ultimately built that operation to number one in the 
      country, a standing he held for three years.
    
    
      In 1985 he was recruited by an investor to build the sales force of a 
      brand new mortgage company from scratch. His new company, Heritage 
      Capital Mortgage, Inc. became the largest retail mortgage company in the 
      State of Colorado.
    
    
      Michael founded his own mortgage company in 1987 - Ambassadors First 
      Mortgage, Inc. At AFM he served as president, managing a staff of 30 
      mortgage officers, and introducing new techniques for customer relations 
      that have become a model for other mortgage and banking companies across 
      the country.
    
    
      For the past 11 years he managed his real estate investments under the 
      banner of Michael R. Sullivan Mortgage. Additionally during this time, 
      he consulted others on the establishment of productive and efficient 
      sales departments.
    
    
      He is an alumni of Colorado State University, where he majored in 
      Business Accounting. Michael and his wife Nancy have three children and 
      reside in Littleton, CO.
    
    
      About Planet Resource Recovery, Inc.
    
    
      Planet Resource Recovery, Inc. is the developer, manufacturer and 
      marketer of the PetroLuxus(TM) family of products, a proprietary 
      environmentally friendly chemical compound that dislodges oil in 
      practically all natural and man-made environments. The PetroLuxus(TM) 
      family of products are effective and efficient solutions for the 
      remediation and recovery of petroleum-based products. PetroLuxus(TM) 
      applications include Enhanced Oil Recovery, Oil Sands, oil spills, oil 
      tank farm cleaning, marine ship cleaning, remediation of oil sludge 
      pits, treatment of raw fuel feedstocks, waste oil segregation and 
      biodiesel, to name a few. Through the acquisition and formation of 
      wholly owned subsidiaries, Planet Resource Recovery, Inc. deploys the 
      PetroLuxus(TM) products. Oil Recovery Ventures, Inc. deploys 
      PetroLuxus(TM) through joint ventures in the Enhanced Oil Recovery 
      market.
    
    
      For an audio/visual demonstration of PetroLuxus(TM), click on the link http://www.planetresource.net/index-21.html
    
    
      For more information visit: http://www.planetresource.net 
      or http://www.petroluxus.com
    
    
      Safe Harbor Statement
    
    
      Certain statements in this release are "forward-looking" statements as 
      defined in the Private Securities Litigation Reform Act of 1995. Such 
      statements are subject to numerous risks and uncertainties. Actual 
      results may vary significantly from the results expressed or implied in 
      such statements. Factors that could cause actual results to materially 
      differ from forward-looking statements include, but are not limited to, 
      the Company's ability to meet the terms and conditions required to 
      obtain its project financing, risks and delays associated with product 
      development, risk of market acceptance of new products, risk of 
      technology or product obsolescence, competitive risks, reliance on 
      development partners and the need for additional capital.