Planet Resource Recovery, Inc. Launches Marketing Television Commercial in the Houston Area

  
    
  
  
    
      Planet Resource Recovery, Inc. (PINK SHEETS:PRRY), announced today that 
      the company has secured television air time for the company’s 
      marketing commercial titled “America’s 
      Oil Independence.” The commercial will air on 
      stations such as CNN, Fox, ESPN, Discovery, etc., in the Houston area. 
      The company has secured 400 spots per month aimed at raising the 
      awareness of the company and its products. The commercials will commence 
      airing the week of August 4, 2008.
    
    
      Houston is the fourth-largest city in the United States and the largest 
      city within the state of Texas. As of the 2006 U.S. Census estimate, the 
      city has a population of 2.2 million. Wikipedia states that, “Houston 
      is recognized worldwide for its energy industry - particularly for oil 
      and natural gas. Five of the six super major energy companies maintain a 
      large base of operations in Houston (international headquarters of ConocoPhillips; 
      US operational headquarters of Exxon-Mobil; 
      US headquarters for international companies Shell 
      Oil (US subsidiary of Royal Dutch Shell located in The Hague, 
      Netherlands), and British 
      Petroleum whose international headquarters are in London, England.)”
    
    
      About Planet Resource Recovery, Inc.
    
    
      Planet Resource Recovery, Inc. is the developer, manufacturer and 
      marketer of the PetroLuxus(TM) family of products, a proprietary 
      environmentally friendly chemical compound that dislodges oil in 
      practically all natural and man-made environments. The PetroLuxus(TM) 
      family of products are effective and efficient solutions for the 
      remediation and recovery of petroleum-based products. PetroLuxus(TM) 
      applications include Enhanced Oil Recovery, Oil Sands, oil spills, oil 
      tank farm cleaning, marine ship cleaning, remediation of oil sludge 
      pits, treatment of raw fuel feedstocks, waste oil segregation and 
      biodiesel, to name a few. Through the acquisition and formation of 
      wholly owned subsidiaries, Planet Resource Recovery, Inc. deploys the 
      PetroLuxus(TM) products. Oil Recovery Ventures, Inc. deploys 
      PetroLuxus(TM) through joint ventures in the Enhanced Oil Recovery 
      market.
    
    
      For an audio/visual demonstration of PetroLuxus(TM), click on the link http://www.planetresource.net/index-21.html
    
    
      For more information visit: http://www.planetresource.net 
      or http://www.petroluxus.com
    
    
      Safe Harbor Statement
    
    
      Certain statements in this release are "forward-looking" statements as 
      defined in the Private Securities Litigation Reform Act of 1995. Such 
      statements are subject to numerous risks and uncertainties. Actual 
      results may vary significantly from the results expressed or implied in 
      such statements. Factors that could cause actual results to materially 
      differ from forward-looking statements include, but are not limited to, 
      the Company's ability to meet the terms and conditions required to 
      obtain its project financing, risks and delays associated with product 
      development, risk of market acceptance of new products, risk of 
      technology or product obsolescence, competitive risks, reliance on 
      development partners and the need for additional capital.