Planet Resource Recovery, Inc. Appoints New Corporate President

  Planet Resource Recovery, Inc. ("Planet" or the
"Company") (PINKSHEETS: PRRY), developer, manufacturer, and marketer of the
PetroLuxus® line of environmentally friendly specialty chemical
technology products, announced today the appointment of Rick L. Burton as
President of the Company, effective immediately. Mr. Burton will also
become a member of the Company's Board of Directors.

Mr. Burton, 56, has a distinguished and successful career as a businessman and entrepreneur. Mr. Burton has significant experience in business management, government affairs and commercial finance. Throughout his 35 year career, Mr. Burton has developed, built and financed a series of successful enterprises. His endeavors include a broad spectrum of industries including commercial real estate, oil and gas exploration and production, new renewable energy initiatives, aviation operations and corporate finance.

Prior to joining Planet, Mr. Burton was a recognized industry leader and nationally renowned developer of large-scale commercial real estate developments and a series of fixed-based operations (FBO) private jet centers in the Southwestern United States. Mr. Burton has developed such high profile projects such as Zanjero in Glendale, Arizona, anchored by Cabela's and featuring several nationally branded hotels and restaurants. Mr. Burton was instrumental in procuring the relocation and development of the new spring training facility for the Los Angeles Dodgers and Chicago White Sox in Arizona and successfully arranged $250 million of commercial financing for the acquisition of a substantial real estate and aviation portfolio primarily in Nevada and Arizona.

Mr. Burton will assume the position previously held by Planet Founder and Chief Executive Officer, Mr. Kurt E. Neubauer, Jr., who will continue to serve as Chairman of the Board and Chief Executive Officer.

Mr. Neubauer stated, "Rick brings a depth and breadth of knowledge and business acumen to the Company, particularly in the areas of management, finance, operations and business development. His background will blend well with the technical and operational experience of the existing management team. Rick understands the technology and its applications, and shares our vision as we continue to establish our role as an industry leader in disruptive technologies related to soil remediation, clean coal technologies, and oil and gas production. We are very pleased to have him join our senior management team during this exciting period in the company's history."

In addition to his business acumen, Mr. Burton and his family actively participate in non profit endeavors such as the Boys and Girls Clubs of America, Phoenix Suns Charities, Arizona Diamondbacks Charities, the I AM Foundation, the Greater Phoenix Economic Council, the Lili Claire Foundation and the Miss America Scholarship Organization.

About Planet Resource Recovery, Inc.

Planet Resource Recovery, Inc. is a developer, manufacturer and marketer of the PetroLuxus® line of disruptive technologies within the field of specialty chemicals. We manufacture proprietary products that are cost-effective, highly efficient alternatives to existing methods of implementing above and below ground soil remediation, oil and gas production, and clean coal technologies. The Company's proprietary platform of oxygen-scavenging products are environmentally friendly chemical compounds that dislodge oil and other particulate matter at a molecular level from virtually all natural occurring and man-made environments, thus removing the unwanted contaminates and leaving in place innocuous and acceptable levels of material for varied usages. PetroLuxus® products are also applicable to enhanced oil and gas recovery, oil sands, oil spills, oil tank farm cleaning, marine barge and ship cleaning, remediation of oil sludge pits, treatment of raw fuel feedstocks, waste oil segregation and biodiesel manufacturing. Through the acquisition and formation of certain wholly owned subsidiaries, the Company deploys its PetroLuxus® product lines to specialty markets through Oil Recovery Ventures, Inc., and other market-specific subsidiaries.

For an audio/video demonstration of PetroLuxus® and information about its safety, efficacy and specific application performance click on the link http://www.planetresource.net/index-21.html.

For more information about the Company visit http://www.planetresource.net or http://www.petroluxus.com.

Safe Harbor Statement

Certain statements in this release are "forward-looking" statements as defined in the Private Securities Litigation Reform Act of 1995. Such statements are subject to numerous risks and uncertainties. Actual results may vary significantly from the results expressed or implied in such statements. Factors that could cause actual results to materially differ from forward-looking statements include, but are not limited to, the Company's ability to meet the terms and conditions required to obtain necessary financing, risks and delays associated with product development, risk of market acceptance of new products, risk of technology or product obsolescence, competitive risks, reliance on development partners, the current and future economic climate, the ability to protect the Company's trade secrets, trademarks, and other intellectual property, and the need for additional capital.

Company Contact: Enrique M. Salinas III Chief Communications Officer Planet Resource Recovery, Inc. U.S. 281-996-5315 Email Contact Media Contact: Rodney Mitchell President & CEO Adventures in Media Corporation U.S. 281-350-5506 Email Contact