Purple Beverage Appoints New CEO

Purple(TM) Brand to be Reshaped for the Future 


FORT LAUDERDALE, Fla., May 5  /PRNewswire-FirstCall/ -- Purple Beverage Company, Inc. (Pink Sheets: PPBV), today announced that it has appointed a new CEO to move the company forward.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090408/NY96077LOGO )

Geoffrey Winters will take over the helm as the CEO and Chairman of the Board of Directors of Purple Beverage Company, Inc. Mr. Winters brings to the Company a diverse Wall Street background that gives him the ability to navigate Purple through the waters ahead. Additionally, he brings a strong investment banking background to the Company as well as CEO experience, having run private companies. Purple founder Ted Farnsworth, who will be stepping down as the Company's CEO and Chairman, said, "After going through a very difficult time over the last several months, we are now re-energized. This is a positive move for the Company, the brand, and the shareholders. We feel Geoff is the perfect fit to take Purple to the next level."

Winters has received many career awards, with over thirty recognitions for structuring and placing both private and public offerings. He was Managing Director of Lehman Brothers Brokerage & Investment Banking in New York where he structured over $2 billion in private and public offerings. He also served as Managing Director for the New York firms of Paine Webber Equity & Investment Banking and Gruntal & Co. Equity & Investment Banking.

"I believe Purple was just one more victim of the current financial environment, but now the company will position itself for the future," said Winters. "I think the brand has great value and I look forward to the challenge. We will be looking at various options for the company including joint ventures and acquisitions."

Introduced in late 2007, Purple is a unique and tasty blend of seven antioxidant-rich fruits, including the exotic acai berry, black cherry, pomegranate, black currant, purple plum, cranberry and blueberry.  The health benefits of these fruits are blended into an all-natural, no-sugar added beverage that is perfect as an on-the-go drink, as part of a healthy fruit smoothie or as a mixer for cocktails.

Purple has been featured in such high-profile publications as Health Magazine and Family Circle and has appeared on ABC-TV's "The View."

Purple can be found at fine retailers. For more information, visit http://www.drinkpurple.com/.

Cautionary Statement Regarding Forward-Looking Statements

Information provided by Purple Beverage Company, Inc., such as online or printed documents, publications or information available via Purple Beverage Company's website, contains forward-looking statements that involve risks, uncertainties, assumptions and other factors, which, if they do not materialize or prove correct, could cause Purple Beverage Company's results to differ materially from historical results, or those expressed or implied by such forward-looking statements.  All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements, including statements containing the words "planned," "expects," "believes," "strategy," "opportunity," "anticipates," and similar words.  These statements may include, among others, plans, strategies and objectives of management for future operations; any statements regarding proposed new products, services or developments; any statements regarding future economic conditions or performance; statements of belief; and any statements of assumptions underlying any of the foregoing. 

http://www.newscom.com/cgi-bin/prnh/20090408/NY96077LOGODATASOURCE: Purple Beverage Company, Inc.



CONTACT:  Purple Beverage Company, [phone] Extension 202



Web Site:  http://www.drinkpurple.com/ 

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