Principle Security International, Inc Announces a Securities Awareness Campaign

Principle Security International, Inc (OTCBB:PCPZ), announced today its plan to start a Securities Awareness Campaign

According to management of Principle Security International (the "Company"), a Securities Awareness Campaign is not unlike an advertising campaign in that it is a series of advertisements and/or sponsored messages that share a single idea and theme to create awareness of a company's current business and future objectives and potential.

A Securities Awareness Campaign may include the hiring of investor relations personnel, launching a new web based investor relations platform, engaging third parties to send emails to opt-in subscribers of newsletters and/or information websites, placing ads on websites, sponsoring research reports, interacting on message boards and mailing press kits and information. These services can be paid and/or hired by the Company with the issuance of restricted shares and/or cash. It is also possible that existing shareholders may pay individuals and/or companies to perform these services and these shareholders could pay with the transfer of their own shares and/or cash (with no compensation by the Company). In the case of any services compensated for by the Company, the Company, as a condition to providing any service -- requires a discloser of said payment and or hiring.

Shareholders and or potential shareholders should be aware that a Securities Awareness Campaign does not guarantee that a market will develop in the Company's securities and that in the event an active market does develop, the price of the stock may not reflect the fundamental value of the Company. It should be further noted that the shares are tightly held by few shareholders and this may have the result of a sudden increase in the price of the security and the same is true if the security is sold, it may result in a sudden drop in price of the stock. There are substantial risks associated with investing in early stage companies. Potential investors should seek advice from a qualified financial dealer prior to investing in the Company. 

The Company does not support in any way the use of "spamming" and request that shareholders immediately contact the company in the event they receive said or are aware of such activity.

About Principle Security International, Inc: Principle Security International Inc, through its wholly owned subsidiaries Leeward Group, Inc., Sangamon Associates, Inc., Flagship Insurance Agency, Inc. and Leeward Insurance Agency, Inc. operates a full-service insurance agency and consulting firm serving businesses and individuals throughout the Northeastern United States.

The Company is based in Pennington, New Jersey and it has five retail locations.   Three of the locations are in New England and two locations are in the Mid-Atlantic. With licenses in all 50 States, the Company offers Property and Casualty, Life and Health and specialty insurance programs for individuals, associations and groups throughout the United States.

Forward-looking statements:

This press release contains "forward-looking statements", as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future, including but not limited to:   the commencement or effectiveness of the Securities Awareness Campaign and any results there from. The user should read statements that contain these words carefully because they discuss future expectations, contain projections of future results of operations or of financial condition, or state other forward-looking information. The risk factors listed in our disclosure documents provide examples of risks, uncertainties and events that may cause actual results to differ materially from the expectations and projections described by the Company in its forward-looking statements. Actual results relating to, among other things, reserves, results of exploration, capital costs and production costs could differ materially from those currently anticipated in such statements. Factors affecting forward-looking statements include: changes in anticipated acquisition and operating costs; changes in economic conditions and conditions in the insurance industry and other financial markets; changes in the interest rates on borrowings; hedging activities; changes in the prices for services that the Company provides; litigation; legislation; environmental, judicial, regulatory, political and competitive developments in areas in which the Company operates; technological, mechanical and operational difficulties encountered in connection with the Company's activities; and labour relation matters and costs. The user should refer to the risk disclosures set out in the periodic reports and other disclosure documents filed by the Company from time to time with the Securities and Exchange Commission and other regulatory authorities.

CONTACT:  Leeward Group, Inc.
          [phone]
          [e-mail]
          www.leewardgroup.com