Leeward Group, Inc. Publishes Its Corporate Video Profile

Leeward Group, Inc. a wholly owned subsidiary of Principle Security International, Inc. (OTCBB:PCPZ) is pleased to announce today that IAB Media, Inc. has produced and published a corporate video on behalf of the Company. The video can be seen on our website at www.leewardgroup.com

"We wanted a video that would provide our shareholders with an understanding of our industry and business model. We realize how video has become an instrumental means to communicate a company's message. I am very pleased with the results," stated Leeward Group's CEO Kevin Coughlin.  

About Principle Security International, Inc:

Principle Security International, Inc. through its wholly owned subsidiaries Leeward Group, Inc., Sangamon Associates, Inc., Flagship Insurance Agency, Inc., and Leeward Insurance Agency, Inc. operates a full-service insurance agency and consulting firm serving businesses and individuals throughout the Northeastern United States.

The Company is based in Pennington, New Jersey and it has five retail locations. Three of the locations are in New England while the other two are in the Mid-Atlantic. With licenses in all 50 States, the Company offers Property & Casualty, Life & Health and specialty insurance programs for business, individuals, associations and groups throughout the United States.

About IAB Media:

IAB Media, Inc. (IAB) is a financial advertising and consulting firm for small-cap and micro cap companies. The company is composed of a corporate branding and a video production team that builds websites, writes content, and creates digital advertising and videos for clients. In addition, IAB has agreements with several partners to create, aggregate and disseminate their content. IAB operates several websites, including Newsletters and an online financial community forum aimed at providing financial information to money managers, individual investors and analysts. For more information visit www.itsallbull.net.

Forward-looking statements:

This press release contains "forward-looking statements", as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future, including but not limited to: that our corporate video will provide shareholders with an understanding of our industry and business model, or that it will be an effective means to communicate our company's message. The user should read statements that contain these words carefully because they discuss future expectations, contain projections of future results of operations or of financial condition, or state other forward-looking information. The risk factors listed in our disclosure documents provide examples of risks, uncertainties and events that may cause actual results to differ materially from the expectations and projections described by the Company in its forward-looking statements. Actual results relating to, among other things, reserves, results of exploration, capital costs and production costs could differ materially from those currently anticipated in such statements. Factors affecting forward-looking statements include: changes in anticipated acquisition and operating costs; changes in economic conditions and conditions in the insurance industry and other financial markets; changes in the interest rates on borrowings; hedging activities; changes in the prices for services that the Company provides; litigation; legislation; environmental, judicial, regulatory, political and competitive developments in areas in which the Company operates; technological, mechanical and operational difficulties encountered in connection with the Company's activities; and labour relation matters and costs. The user should refer to the risk disclosures set out in the periodic reports and other disclosure documents filed by the Company from time to time with the Securities and Exchange Commission and other regulatory authorities.

CONTACT: Leeward Group, Inc.
         A wholly owned subsidiary of
         Principle Security International, Inc.
         [phone]
         [e-mail]
         http://www.leewardgroup.com