Optimum Interactive Enters Into Agreement to Acquire The ZOI Greek Telephone Directory

Celect.org™, an Optimum Interactive (USA) Ltd. Company (Pink Sheets:OPTL), a leading provider of web-based organizational network and SaaS business tools and services for collegiate fraternities, sororities and Greek organizations, now serves over 1,200 organizational clients and has measured more than 1.3 million unique member log-in and active users accumulated in less than two years.

Anthony Roth, CEO of Optimum Interactive, stated, "The ZOI Greek Telephone Directory will launch our first major marketing initiative by bringing significant expertise and a proven advertising revenue model onto the Celect.org™ system. We expect to increase our sales for 2010 and 2011 by some $2.5 - $4 million annually via the acquisition and marketing synergies from the robust organizational client database and campus directories."

Based in Los Angeles, California, The ZOI Greek Telephone Directory is a national publishing and media provider to the Greek community uniting fraternities and sororities with an annual lifestyle guide and directory. Having been founded almost 15 years ago, The ZOI Greek Telephone Directory maintains a strong presence on over 70 universities nationwide. The website is filled with Greek generated content and executive networking functionality.

CEO of The ZOI Greek Directory, Larry Tollin, stated, "We are extremely excited about the opportunity to leverage the Celect.org™ platform and web-based system tools and are looking forward to what should prove to be a tremendous lift to both businesses" 

Celect.org™ serves over 1,200 organizations and maintains some 1.3 million unique members through its varied networks and services.   Built on a proprietary technology platform with standards-based technology, the Celect.org™ web site and CMS and database systems are easily customizable, so users can continue to build out additional functionality to serve their specific needs. It will also scale to serve an organization's long-term technology objectives to consolidate information management from traditionally non-communicative systems to one fully integrated system.

About Us:

Celect.org™, an Optimum Interactive (USA) Ltd. Company, is the leading provider of web-based network services for membership organizations including collegiate student organizations, faith organizations, non-profit organizations and professional associations. Based upon a patent-pending, one-click, one-system solution, the Celect.org platform helps membership executives to efficiently operate their organizations online. By removing administrative bottlenecks, the technology enhances membership participation and financial controls. Ideal for organizations with anywhere from 20 to 500,000+ members, the Celect.org platform allows membership organizations to effectively communicate and raise funds in a transparent, yet safe and secure manner. Held by parent company Optimum Interactive (USA) Ltd. (Pink Sheets:OPTL), Celect.org, LLC is headquartered in Newport Beach, CA with additional offices in Illinois, Toronto, and New York.

The Celect.org logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6677

CONTACT: Celect.org

Lisa Tully

949-973-3097

[e-mail]