Nextera Enterprises (CE) (USOTC:NXRA)
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Nextera Enterprises, Inc. (OTCBB:NXRA) today announced that its
wholly-owned subsidiary, Woodridge Labs, Inc., an independent developer
and marketer of branded consumer products, has begun shipments of its
new product initiatives to their national chain retailer customer base.
The new product initiatives, developed in 2007, include the
nutritionally-based skin care line, Skin Appétit™.
Skin Appétit was developed by renowned
nutritionist Keri Glassman, MS, RD, CDN, as the recipe for ageless skin.
Skin Appétit products are formulated with an
exclusive Nutrx8Complex which contains eight extracts including
blueberries, cantaloupe, red grapes, creamy yogurt, wild honey, figs,
walnuts and dark cocoa chocolate, as well as other ingredients, such as
vitamin B5, vitamin E, macadamia seed oil, vitamin C, aloe and tea tree
oil.
Ms. Glassman is the president of KKG Body Fuel Enterprises, Inc., a
nutrition counseling and consulting practice, and the founder and
president of KeriBar, a nutrition snack bar company. Keri is also the
author of the nutritional diet book The Snack Factor Diet: The Secret
to Losing Weight--by Eating MORE and has appeared in various media,
including Marie Claire, Glamour, Shape, Men’s
Journal, Self, Cookie, Fitness, Life & Style, US Weekly, Men’s
Fitness, WebMD, Oxygen, Today, and the Early Show.
Other brands represented in the Company’s new
product initiatives include 40 Carrots™, a
Beta-Carotene, Retinol-rich skin care line and Heavy Duty™
Brand hair care products. Additionally, the Company has added to two of
its existing successful lines with Vita-K™
Professional, an extension of the Company’s
Vita-K line, which combines the benefits of Vitamin K with a unique
Amino Acid/Polypeptide complex and Psssssst®
Volume + Color spray, a new formulation of Psssssst®,
the instant spray shampoo, that now enhances color, covers roots and
leaves hair with a light fresh scent.
These initial shipments represent the beginning of the fulfillment of
purchase orders received through December 31, 2007. These purchase
orders in the aggregate exceed the $2.35 million threshold requirement
for the fourth quarter of 2007 set forth in the Company's senior secured
credit agreement, as amended in November 2007. Though the related
products are not expected to hit retail shelves until February, they are
currently available for sale on the Company’s
web-site (www.woodridgelab.com).
“We are eager to see the consumer acceptance
of our new product launches, which for the most part have been well
received by our existing retail customers,”
said Joseph Millin, Chief Executive Officer of Woodridge Labs, Inc.
About Nextera Enterprises, Inc.
Nextera Enterprises Inc. operates through its wholly-owned subsidiary,
Woodridge Labs, Inc. Woodridge Labs is an independent developer and
marketer of branded consumer products that offer simple, effective
solutions to niche personal care needs. More information can be found at www.nextera.com
and www.woodridgelab.com.
Forward-Looking Statements
This release contains forward-looking statements that involve risks and
uncertainties, including, but not limited to, estimates of future
performance. Actual results may differ materially from the results
predicted, and reported results should not be considered an indication
of future performance. Important factors that could cause actual results
to differ materially from those expressed or implied in the
forward-looking statements are detailed under “Item
1A.Risk Factors” and elsewhere in filings
with the Securities and Exchange Commission made from time to time by
Nextera, including, but not limited to: its Annual Report on Form 10-K
for the year ended December 31, 2006 filed with the Securities and
Exchange Commission on April 17, 2007; recent quarterly reports on Form
10-Q; and other current reports on Form 8-K. All forward-looking
statements included in this news release should be considered in the
context of these risk factors. Nextera undertakes no obligation to
release publicly any revisions to any forward-looking statements to
reflect events or circumstances after the date hereof or to reflect the
occurrence of unanticipated events. Investors and prospective investors
are cautioned not to place undue reliance on such forward-looking
statements.