Narrowstep's new 2.7 Player featuring Torque.TV to be Showcased at NAB Showhttp://www.torque.tv

  
    
  
  
    
      Narrowstep™ 
      (OTC BB: NRWS) the TV on the Internet company and Torque.TV announced 
      today that Microsoft will be showcasing Torque.TV 
      using Narrowstep’s 
      Silverlight integrated video player at the National 
      Association of Broadcasters trade show next week.
    
    
      Narrowstep recently announced the launch of its upgraded internet video 
      player, Player 2.7, which integrates Microsoft’s 
      Silverlight technology with Atlas 
      Ad Solutions, an enterprise-class ad-serving platform. The NAB 
      Show, which is the world's largest electronic media show covering 
      the development, delivery and management of professional video and audio 
      content across all mediums, is recognized as an ideal forum to showcase 
      leading internet-video solutions.
    
    
      Torque.TV, is a broadband TV 
      Network for car, truck & motorcycle enthusiasts. Using Narrowstep’s 
      2.7 Player, viewers are able to watch video, commercials, and promos the 
      way they are used to on television, selecting specific channels or 
      on-demand programs if they prefer to click and play. The content 
      management system needed to pull off such complicated scheduling, with 
      full quality streaming at variable bit rates, plus DRM, plus cross 
      browser/cross platform compatibility, plus interactive community tools, 
      required the combined power of Narrowstep, 
      Silverlight and Atlas 
      Ad Solutions. Torque.TV 
      is the first broadband network to bring all three components together.
    
    
      As a Microsoft Partner and member of Microsoft’s 
      Silverlight TAP program, Narrowstep 
      and Torque.TV jointly 
      collaborated with Microsoft’s product 
      development team to develop a Silverlight 
      experience that adds to Narrowstep’s 
      already full suite of monetization tools.
    
    
      “Microsoft 
      has been invaluable to us in advancing our product set,” 
      said Michal Stanislawek, Chief Technology Officer of Narrowstep, “We 
      wanted a solution that provided all the benefits of Windows Media as 
      well as the additional elements that allow a rich cross-browser and 
      cross-platform experience. Silverlight 
      allows Narrowstep to 
      reach more users on a range of platforms and allows us to continue to 
      deliver the highest quality video with a flexible player interface and 
      cool community tools.”
    
    
      “Broadband is a terrific place to be right 
      now, especially in the automotive category”, 
      added Jesse Raiford, CEO, Torque.TV. 
      “Things are changing at what feels like 
      200mph and you have to adjust technology to meet viewer and advertiser 
      demand. Narrowstep’s 2.7 player with the 
      integrated Atlas AdServer gives us full TV like control of commercials, 
      on our main site and any of our embedded channels. Viewers want quality 
      television programming and relevant commercials. Sponsors want inventory 
      placed in channels that fit their products, and extended messaging & 
      higher click-through rates with synchronized banners. With Atlas, we get 
      flexible scheduling for the most sophisticated campaigns, plus fast 
      delivery, data, optimization and reporting. The player interface and 
      capabilities of 2.7 helps to build and keep the audience necessary to 
      monetize our content.”
    
    
      “Our monetization tools lead the industry,” 
      added Anthony Yi, Senior Vice President, Worldwide Sales/Business 
      Development at Narrowstep, “It has been a 
      pleasure working directly with Microsoft to enhance the products that 
      will immediately improve our customers’ 
      ability to make money. Our TelvOS technology, integrated with Atlas and 
      Silverlight, provides one of the few platforms that allows the 
      sophistication of syncing video content with video and banner 
      advertisements seamlessly in a linear programming schedule. Our new 
      Silverlight Player not only offers the integration with a world-class 
      ad-serving platform, but offers the slick community features that create 
      and build viewers.” Mr. Yi will be giving 
      real world examples of how Internet TV is impacting traditional 
      broadcast and cable business models in the NAB Panel “The 
      Money-Go-Round: From TV to Internet and Back Again” 
      on Tuesday, April 15th.
    
    
      For more information about Narrowstep, please visit http://www.narrowstep.com 
      or call 609-951-2221. To meet with a Narrowstep representative at the 
      NAB show, please e-mail [e-mail]. 
      For more information about Torque.TV, please visit www.torque.tv 
      or www.torque.tv/press.
    
    
      About Narrowstep
    
    
      Narrowstep™ Inc. (OTC BB: NRWS), the TV on 
      the Internet company, is a leading provider of Internet TV services 
      supporting over 180 channels worldwide. Narrowstep’s 
      proprietary technology platform delivers the highest quality, TV-like 
      experience available on the Internet. A pioneer in delivering Internet 
      TV, Narrowstep offers the expertise and technology to move, manage and 
      monetize video content across the Internet. For more information about 
      Narrowstep, please visit http://www.narrowstep.com 
      or call 609-951-2221.
    
    
      About Torque.TV
    
    
      Brought to you by the nation’s leading 
      automotive and motorcycle producers, Torque.TV 
      is the next generation of car, truck and motorcycle television 
      delivering original programming and exclusive event coverage across a 
      dozen channels. Ad supported, Torque.TV 
      is free to anyone with a broadband connection and is viewable in 
      broadcast/full-screen clarity on computer, plasma and digital television 
      screens. For more information about Torque.TV 
      go to: www.torque.tv or www.torque.tv/press.