NutriPure Beverages, Inc. Initial Plans for 2011

   NutriPure Beverages, Inc. (PINKSHEETS: NBVG) announced today that amongst other goals, the company is committed to two major undertakings in the year 2011. In no particular order, the company understands the importance of being transparent in this marketplace and it is committed to completing all the necessary steps to get elevated to the "Current Information" status with PinkSheets, have its financials audited, and to become a fully reporting company once again.

The company is also committed to purchasing a bottling plant. This bottling plant is an instrumental component to getting our water out quickly. With a combination of having the significant assets of a fully operational bottling plant coupled with independently audited financials, the company feels that moving up to a larger exchange becomes a possibility.

ABOUT NUTRIPURE BEVERAGES, INC. NutriPure Beverages, Inc. is bringing to market a complete line of nutrient-enhanced bottled water products using a patented process that adds organic nutrients to water without adding masking flavors, colors or sweeteners, yielding premium enhanced water products that contain no calories, no carbohydrates, no colors and no flavors other than pure water. The process is further enhanced using desirable "cold-fill" techniques that save energy and reduce harmful, "plastic chemical leaching" into the product. The company intends to market a full line of nutrient-enhanced water products under the Nu2O label, which will compete with currently available products. For further information visit www.nutripurebeverages.com

Safe Harbor Statement: This release contains forward-looking statements with respect to the results of operations and business of NutriPure Beverages, Inc., which involves risks and uncertainties. The Company's actual future results could materially differ from those discussed. The Company intends that such statements about the Company's future expectations, including future revenues and earnings, and all other forward looking statements be subject to the "Safe Harbors" provision of the Private Securities Litigation Reform Act of 1995.

Contact: Kenyatto Jones CEO [phone]