NutriPure Beverages, Inc. Attends Natural New Products Show in Anticipation of Upcoming Product Launch

   Executives from NutriPure Beverages, Inc. (PINKSHEETS: NBVG) and its subsidiary XND Technologies, Inc. recently attended the Natural Products Expo West in Anaheim, California, where they continued to clear the way for the upcoming launch of the Nu2O enhanced bottled water products. This event, which was attended by more than 56,000 participants from across the industry, is the world's largest showcase of new healthful food and beverages products, and if any significant new products are introduced, it is most likely to occur at this show. After the show, NutriPure CEO Kenyatto Jones commented, "Sales of enhanced water have grown 48.1% in the past year, with nutrient-enhanced water outpacing all other categories. Sales of nutrient-enhanced water are projected to exceed $1.64 billion in sales in 2010. We are happy to report that the Nu2O products are still the only products of their kind and we foresee no direct competition to our products as we roll out them out over the coming year. Attending this show also allowed us to establish and maintain important industry relationships that we believe will be quite beneficial to our marketing and distribution efforts."

ABOUT NUTRIPURE BEVERAGES, INC.

NutriPure Beverages, Inc. is bringing to market a complete line of nutrient-enhanced bottled water products using a patented process that adds organic nutrients to water without adding masking flavors, colors or sweeteners, yielding premium enhanced water products that contain no calories, no carbohydrates, no colors and no flavors other than pure water. The process is further enhanced using desirable "cold-fill" techniques that save energy and reduce harmful, "plastic chemical leaching" into the product. The company intends to market a full line of nutrient-enhanced water products under the Nu2O label, which will compete with currently available products such as SmartWater and VitaminWater.

Safe Harbor Statement: This release contains forward-looking statements with respect to the results of operations and business of NutriPure Beverages, Inc., which involves risks and uncertainties. The Company's actual future results could materially differ from those discussed. The Company intends that such statements about the Company's future expectations, including future revenues and earnings, and all other forward looking statements be subject to the "Safe Harbors" provision of the Private Securities Litigation Reform Act of 1995.

Contact: Kenyatto Jones, CEO [phone]