MyScreen Technology Found to Be Patentable by the World Intellectual Property Office (WIPO)

  MyScreen Mobile, Inc. (MyScreen) (PINK SHEETS: MYSL) (FRANKFURT: WICI) announced today that its technology has been found to be patentable pursuant to an International Preliminary Report on Patentability issued October 22, 2009, by the World Intellectual Property Office in accordance with the Patent Cooperation Treaty.

MyScreen initiated the patent process in June 2007 and has established priority dates in Canada, United States and with the World Intellectual Property Office (WIPO).

A key aspect of the process is the International Preliminary Report on Patentability (IPRP) which is a report summarizing the assessment made by the examiners at WIPO.

The MyScreen report has been received and has indicated that many of the claims made are deemed novel and inventive, and having industrial applicability. As a result the report is deemed "overall positive" and strengthens the status of the MyScreen Intellectual Property as well as demonstrating an improved likelihood of gaining patent protection in the markets MyScreen submits to for coverage.

MyScreen Mobile has now filed national patent applications for its MyScreen Mobile technology in many jurisdictions including United States, Europe, China, Japan, South Korea, Brazil, Mexico, UAE, Egypt, Canada and Australia.

This important milestone protects the Intellectual Property Rights of MyScreen Mobile, its systems and device applications and enables the company to position itself as a market innovator and leader in the mobile advertising space worldwide.

MyScreen's mobile advertising solution is designed to integrate seamlessly without interrupting users' regular call behaviors. Subscribers choose the type of content and ads they receive from categories such as sports, entertainment, lifestyle and health. Advertisers can use MyScreen's unique "ad value hot keys" to raise brand awareness, launch products and services, promote special offers, generate traffic to retail locations, improve customer loyalty and drive sales. MyScreen has secured agreements with operators who currently have about 182 million mobile subscribers and expects that number to increase significantly during the next 12 months.

About MyScreen

MyScreen (PINK SHEETS: MYSL) (FRANKFURT: WICI) is a first-of-a-kind mobile advertising technology platform that provides advertisers with a new channel for reaching consumers. Its unique patent-pending technology delivers full-screen, incentive-based ads directly to the mobile phones of opt-in subscribers. The visually engaging ads target subscribers based on their demographic and psychographic profiles and provide them with rewards such as free services, special offers and discounts. As mobile innovators, MyScreen has forged extensive advertiser and operator relationships and functions as an industry advocate. Through its mobile marketing consultancy, the MyScreen Agency, the company collaborates with traditional ad agencies and brand advertisers to optimize their mobile advertising programs. For more information, visit www.MyScreen.com.

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Contacts: MyScreen Mobile, Inc. Brian Field [e-mail]