Media Sentiment(R), First Consumer Product to Use News Sentiment for Trading and Investing Purposes, Featured in Landmark Public

   Media Sentiment, Inc. (PINKSHEETS: MSEZ) announces today that it has received a full chapter for the one of a kind book that addresses a new field in financial analytics, chapter 4: "Measuring the value of media sentiment: A pragmatic view." This chapter covers top topics, including: The value of news for the US stock market, news moves markets, news moves stock prices, news vs. noise, regulated vs. unregulated news, the news component of the stock price, earnings news releases, news sentiment used for trading or investing decisions, news sentiment systems, the value of Media Sentiment, Media Sentiment in action.

One of the main assertions (which represents a novelty in the financial analysis arena) that the Media Sentiment makes in this chapter is that new models are needed to be developed for stock price valuation and that news sentiment must be considered as an integral part of the stock/equity prices.

This development represents world-wide recognition that the technology of news sentiment analytics that Media Sentiment has pioneered at the turn of the millennium may be ready to become mainstream. As news plays a major role in how investments and trading decisions are made, individual investors have a great need to not only receive the news quickly but to be able to very rapidly incorporate the news sentiment into individual stock prices.

The book shows Media Sentiment as a unique product that caters to the individual investors while products from Reuters, Raven Pack and others serve the professional investors. Media Sentiment's trademark thumbs up and thumbs down symbols have come to define the news sentiment that moves stock prices, as soon as the news is released publicly.

With this new development, Media Sentiment®, the de-facto leader in providing news sentiment analytics to consumers, expresses its optimism that the online trading platforms will see the necessity of providing this news sentiment data to individual investors and seek to integrate this new technology into the online trading platforms so investors could use similar type of information as the professional investors do.

The book could be purchased online from Wiley & Sons: (http://www.wiley.com/WileyCDA/WileyTitle/productCd-047066679X.html) or follow link at http://www.mediasentiment.com

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