KidCARE Medical Television Network Introduced at Direct-to-Consumer Marketing Conference; New Place-Based Pediatric Television

Medical Media Television, Inc. ("Medical Media" or
"MMTV") (OTCBB:MMTV), announced today that it introduced KidCARE
Medical Television Network, Inc. ("KidCARE TV" or "KidCARE
Television"), its new placed-based television network subsidiary, at
the 2006 DTC National Conference in Washington, DC this week. The new
network will deliver advertiser-supported, educational programming to
a targeted audience of approximately 16 million parents of patients of
more than 45,000 pediatricians. Each month, updated health care
segments and advertising will be streamed directly to pediatric
waiting rooms where viewers are predisposed to listen to the pertinent
information at hand. A soft launch is scheduled for the fourth quarter
of this year.
   By offering an innovative parent education tool for pediatricians
to use in promoting the health and welfare of children, KidCARE TV
will achieve its primary goal of providing informative programming
about medical and health issues related to the needs of parents whose
children are 17 years and under.
   KidCARE TV's introduction is being met with enthusiasm from many
advertisers visiting its booth. This national convention has an
estimated attendance of more than 700 healthcare advertisers and
marketers, including Bayer and GlaxoSmithKline who currently are
contracted advertisers on other Medical Media networks.
   According to KidCARE Television's President, Elaine Mann,
"Research has shown that by providing parents with the tools for
proper parenting, the pediatrician becomes a parenting partner.
Direct-to-consumer advertising offers an opportunity to secure time
with a captive audience that will then seek further endorsement from
their trusted pediatrician."
   KidCARE TV's programming will create awareness about preventative
health care measures while educating parents on specific child-related
issues and illnesses. All topics will be jointly selected by KidCARE
TV's Medical Advisory Board and its Mothers Advisory Council, after
which the Medical Advisory Board will review scripts to ensure
accuracy. Childhood Obesity, First Aid, Bicycle/Skating Safety,
Breastfeeding, Nutrition/Exercise, Allergies, Developmental
Milestones, Safety with Pets, Cough/Cold, Burn Treatment, Treating
Sports Injuries, Sleep Patterns, and Emergency Room Visits are some of
the topics that will be addressed. Closed captioning will be available
in English and Spanish.
   "Our programming will be streamed directly to the pediatric
waiting room via a flat screen viewing system equipped with a
computer," noted Ms. Mann. "As a result, mandated reporting for
advertisers will be accessible at any time demonstrating hours of
programming viewed per day, segments broadcast and advertising
displayed. Moreover, this reporting will allow advertisers to be
confident that their product message is reaching their highly targeted
consumers at a CPM that is far less than any competing print or
television opportunity."
   The corporate offices of Medical Media and KidCARE TV are located
at 8406 Benjamin Road, Suite C, Tampa, Florida 33634. For more
information regarding this press release, please contact Charles
Richardson, Sr. Vice President Marketing of MMTV at [phone].

   This press release shall not constitute an offer to sell or a
solicitation of an offer to buy securities of Medical Media
Television, Inc. Certain statements in this release and other written
or oral statements made by or on behalf of the Company are
"forward-looking statements" within the meaning of the federal
securities laws. Statements regarding future events and developments
and our future performance, as well as management's expectations,
beliefs, plans, estimates or projections relating to the future are
forward-looking statements within the meaning of these laws. The
forward-looking statements are subject to a number of risks and
uncertainties including market acceptance of the Company's services
and projects and the Company's continued access to capital and other
risks and uncertainties outlined in its filings with the Securities
and Exchange Commission, which are incorporated herein by reference.
The actual results the Company achieves may differ materially from any
forward-looking statements due to such risks and uncertainties. These
statements are based on our current expectations and speak only as of
the date of such statements. The Company undertakes no obligation to
publicly update or revise any forward-looking statement, whether as a
result of future events, new information or otherwise.