Millennium Prime (MLMN) Presents BREAK'N THROUGH to Benefit VH1 Save the Music!(TM)

MIAMI BEACH, Fla., April 20 /PRNewswire-FirstCall/ -- Millennium Prime, Inc. (Pink Sheets: MLMN) is proud to sponsor the BREAK'N THROUGH Finale on May 27, 2010 at the Gramercy Theatre in New York City. Millennium Prime joins the Tao Experience, Red Bull™ and Twix™ as sponsors of the live concert finale to determine the "BREAK'N THROUGH Artist of 2009".

BREAK'N THROUGH is a dynamic 360-degree marketing and sales platform aimed at giving the music world a new way of interacting with undiscovered talent, and launching the careers of REAL artists who might otherwise go unnoticed. BREAK'N THROUGH is here to launch the careers of the REAL undiscovered talent in all genres, and give fans an inside look at their struggles to make it in the music industry via an online YouTube™ reality series filmed in HD (http://www.youtube.com/user/BreaknThrough). BREAK'N THROUGH is committed to nourishing arts and music for our youth, and a significant portion of proceeds generated are donated to support VH1 Save the Music! ™.

"Millennium Prime is proud to be a committed sponsor and contributor to BREAK'N THROUGH over the past year and to contribute the main alcohol sponsorship for the VIP and general admission bars with Bong Spirit's Super Premium Vodka™ from Holland", said John F. Marchese, CEO of Millennium Prime, Inc. "From supporting the VH1 Save the Music! Foundation, to providing opportunity for talented musicians to be discovered, to participating in the viral promotion of the concert performances and interviews on YouTube™; we can't be more pleased and aligned in our efforts to support the arts and save the music."

Benjamin Aronson, CEO of Tao Experience and creator of BREAK'N THROUGH, said, "From the moment I learned of the direction of Millennium Prime and their singular focus to bring authentic, premium products to Millennials, I knew we had a partnership that was a perfect match. Furthermore, Bong Spirit's Super Premium Vodka™ from Holland has all of the style, substance, quality and edge that embodies what BREAK'N THROUGH is all about. We are proud to have Bong Spirit as our featured alcohol beverage at our VIP and general bar areas."

About BREAK'N THROUGH

BREAK'N THROUGH (http://www.facebook.com/breaknthrough) is a live concert series that showcases some of the most talented up and coming artists and bands in the music industry today. Donating a significant portion of proceeds to support VH1 Save the Music!, BREAK'N THROUGH is committed to nourishing arts and music in the next generation. BREAK'N THROUGH is filmed in HD as part of a reality series covering the successes and obstacles that face today's artist, posing the question "What does it really take to 'make it' in the music industry, without a "Golden Ticket?". The events are attended by top executives in music, advertising, marketing, fashion and media.

About MILLENNIUM PRIME

Millennium Prime (OTC: MLMN.pk) develops, acquires and markets innovative lifestyle brands with superior quality, design and style for the Millennial marketplace. We will enter lifestyle product markets and establish business units focused on brand categories where we can achieve a clear and authentic leadership position within the Generation-Y demographic. Our growth strategy combines the use of strategic acquisition, organic growth, and innovative invention to serve our Millennial trendsetter focused strategies. Superior Lifestyle Brand Innovations for the Millennial Generation: www.millenniumprime.com

Forward-Looking Statements

This release contains "forward-looking statements" and information provided by Millennium Prime, Inc., such as online, printed documents, publications or information available via Millennium Prime's website, may contain certain forward-looking statements that involve risks, uncertainties, assumptions and other factors, which, if they do not materialize or prove correct, could cause Millennium Prime's results to differ materially from historical results, or those expressed or implied by such forward-looking statements. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements, including statements containing the words "planned," "expects," "believes," "strategy," "opportunity," "anticipates," and similar words. These statements may also include plans, strategies and objectives of management for future operations; any statements regarding proposed new products, services or developments; any statements regarding future economic conditions or performance; statements of belief; and any statements of assumptions underlying any of the foregoing.

SOURCE Millennium Prime, Inc.

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