Northstar announces changes in management and strategy aimed at creating tremendous growth in 2015

HOLBROOK, N.Y., March 23, 2015 /PRNewswire/ -- Northstar Global Business Services, Inc. (OTCPink:MDIN) today announced that the company is modifying its focus slightly to generate maximum revenue. The new breath of life comes in the form of new CEO, Brandon Dean, a young, energetic entrepreneur that has a clear plan, and the ability to execute, putting revenue generation at the top of the list.

For the past two years the company has focused on distribution through big-box retail chains, which is extremely expensive and time consuming, especially for a company in our stage of growth. The strategy was to focus on getting shelf space, with the assumption that mass exposure would make up for the huge drop in net profit that any company sees when selling through brick and mortar channels.

Mr. Dean has plans to change this strategy. He explains, "It's time to look at what the company has done right in the past, and to make changes, so we do not waste time and money treading water when we can be racing forward. I feel the company has drifted from its original mission, and it's my job to get back on that track, and fast." He goes on to explain that Instead of putting all the focus on the retail store model, he is redirecting that energy towards direct response. Specifically, the "infomercial" style commercials that have made Snorenz® a household name in the past. Dean feels that it has been proven that Northstar's products succeed incredibly using the direct response distribution model, and typically with great success in direct response, the big box retail stores quickly follow. Dean hopes that history will repeat itself and that the change in direction will result in immediate increases in net profit, and then as a result, nationwide retail distribution.

In addition to the direct response strategy, and plans for production of commercials, Mr. Dean plans to revamp packaging, create promotional displays for quick entry into retail as a promo item, convenient automatic monthly re-purchasing for those who use the company's products consistently, and a new "energy" based product set to be announce shortly using the companies patented spray delivery system that Dean feels is a game changer for the company.

Northstar's former CEO, Justin Sindelman has resigned to pursue other products that he has had his eye on for some time, and Dean assures shareholders that Sindleman's time as CEO was not wasted. "Mr. Sindelman added incredible value and priceless relationships to the company's toolbox. My hopes are that my short-term, clean and simple, revenue based strategies compliment his longer-term strategy, and we can take Northstar straight to the top, as it should be. Regardless of corporate strategy, there is one truth that I do not think anyone can deny, and that is that the Medgen line of products sells, and consumers buy them again and again."

About Northstar
Northstar Global Business Services is dedicated to producing the best alternative healthcare products to the world. The company's products include Snorenz®, Good Night's Sleep®, Stem-Intense, and more. Most of the company's products use a unique or patented spray delivery system, and all have received rave consumer reviews all over the world, selling millions of units from 1996 to the present. www.medgeninc.com.

DISCLAIMER
This Press Release may contain certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The Company has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect the Company's current beliefs and are based upon information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause the Company's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. The Company undertakes no obligation to update or advise in the event of any change, addition or alteration to the information catered in this Press Release including such forward-looking statements.

 

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SOURCE Northstar Global Business Services, Inc.

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