MobiVentures Announces Launch of New Video Call Push Services in Partnership with Froggie S.L.

  
    
  
  
    
      MobiVentures Inc. (OTCBB: MBLV), an international provider of 
      high quality mobile applications, content and services today announced a 
      new Video Call Push (VCP) service in partnership with Froggie S.L., 
      which enables video content to be sent directly to a user’s 
      phone. This innovative promotional tool allows corporate clients to send 
      video content to 3G phones, making for a rich experience and resulting 
      in very impressive return on investment for the client.
    
    
      Nigel Nicholas, chief executive officer of MobiVentures, commented, “We 
      are excited to partner with Froggie in delivering this breakthrough 
      service to our clients and partners. We believe this service is the 
      first of its kind, allowing corporate customers to send video content 
      directly to a consumer’s phone for promotional 
      or feedback purposes. We believe there is enormous untapped potential 
      for this type of service, which could include promotions, conducting 
      surveys, or simply reporting on a new product.”
    
    
      To utilize the new service, clients simply upload the list of numbers 
      that they want to send to, along with the promotional video itself, and 
      press send. Once the video call is active, the user is connected to the 
      video IVR, thereby linking the Video Call Push to a catalogue of 3G 
      services, such as video blogs, video dating, live customer service, 
      voting, or video messaging.
    
    
      Video Call Push will be implemented shortly by a car manufacturer across 
      their target audience and will enable them to place their promotional 
      video directly in the hands of their potential buyers. The 
      call-to-action is enhanced through an onscreen menu that offers a 
      variety of service options, including: requesting a test drive (with the 
      information entered into a database); receiving an SMS with the address 
      of their local dealer by SMS; leaving a video of their opinion on the 
      car (that information could then be made accessible to other users using 
      the video call blog module) or used by the car manufacturer for other 
      purposes. Video Call Push looks set to become a hugely successful 
      promotional tool over the next few years as it allows the brand to 
      communicate with the customer on such an individual basis.
    
    
      Mr. Nicholas continued, “This new publicity 
      tool comes to mobile consumers as a call that when answered, reproduces 
      the video of an advertisement. Any information we receive in TV ads, 
      radio and, until now, in the mobile handset via SMS, has taken new 
      shape. This tool also adds a new level of interaction between the user 
      and the advertiser because, through a menu of options, the consumer can 
      get in touch with an operator to request product information or services 
      advertised, and even make purchases, thus taking advantage of the 
      opportunity to trigger a purchase at the time the product is in the 
      minds of consumers.”
    
    
      Tom Horsey, managing director of Froggie, stated, “The 
      possibilities for Video Call Push are endless and it offers a level of 
      customer engagement beyond what we have seen in the market to date. We 
      are already having terrific results with the Video Call Push application 
      and now as part of the MobiVentures partnership we have the network to 
      launch this innovation to a worldwide market.”
    
    
      About Froggie
    
    
      Froggie was founded in 2001 and is a privately held company that is 
      headquartered in Seville, Spain. Froggie owns a powerfully compelling 
      suite of mobile and marketing applications with an extensive client base 
      and strong revenue streams across Southern Europe and Latin America. The 
      company is one of the most solid and well-positioned mobile marketing 
      companies providing value-added services with solutions for two emerging 
      markets; mobile marketing and interactive marketing, combining SMS, WAP 
      and IVR systems to create a one stop shop for technical solutions, 
      content providers and mass media.
    
    
      About MobiVentures
    
    
      MobiVentures Inc. is an established provider of leading edge multi-media 
      mobile content and services, with clients across the UK, Europe, Asia 
      and North America. MobiVentures acquires and consolidates growing 
      companies that operate within the mobile content and service industry. 
      Through the combined scale and resources, MobiVentures seeks to 
      accelerate growth and time to market for its portfolio companies and 
      their respective products, which stand to immediately benefit from the 
      company’s broad content array, international 
      distribution channels and strategic alliances.
    
    
      Statements about MobiVentures’ future 
      expectations and all other statements in this press release other than 
      historical facts are "forward-looking statements" within the meaning of 
      section 27A of the Securities Act of 1933, Section 21E of the Securities 
      Exchange Act of 1934, and as the term is defined in the Private 
      Litigation Reform Act of 1995. MobiVentures’ 
      actual results could differ materially from expected results. 
      MobiVentures undertakes no obligation to update forward-looking 
      statements to reflect subsequently occurring events or circumstances.