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Name | Symbol | Market | Type |
---|---|---|---|
Marks and Spencer Group (QX) | USOTC:MAKSY | OTCMarkets | Depository Receipt |
Price Change | % Change | Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|---|---|
0.35 | 4.52% | 8.10 | 7.47 | 8.20 | 8.10 | 7.95 | 7.965 | 16,227 | 21:46:40 |
By Maryam Cockar
Marks & Spencer Group PLC (MKS.LN) said Thursday that it will explore how Microsoft Corp.'s (MSFT) artificial-intelligence technology can be used to improve customer experience and optimize retail operations.
FTSE 100-listed M&S said the strategic partnership with the U.S. technology company is part of its strategy to become a "digital-first retailer" and forms part of its wider transformation program.
As part of the collaboration, the company said a team of Microsoft artificial-intelligence engineers and product personnel will partner with M&S's technology team to accelerate the retailer's digital transformation. No financial details about the partnership were disclosed.
M&S Chief Executive Steve Rowe said working with Microsoft to understand how artificial intelligence can improve the in-store experience for customers and wider operations could be a "game changer for M&S--and for retail."
At 1250 GMT, M&S shares were down 0.3% at 292.80 pence.
Write to Maryam Cockar at maryam.cockar@dowjones.com
(END) Dow Jones Newswires
June 21, 2018 09:19 ET (13:19 GMT)
Copyright (c) 2018 Dow Jones & Company, Inc.
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