True 2 Beauty, Inc. Inks Deal to Launch Stylish Line of Women's Electronic Cigarettes

LOS ANGELES, June 22, 2011 /PRNewswire/ -- True 2 Beauty, Inc., (Pinksheets:TRTB) (the "Company") (www.true2beautyinc.com), a leading distributor of male and female sexual potency pills and liquid products in the United States, is thrilled to announce a licensing agreement with JMAS, Inc. the manufacturer of the leading disposable electronic cigarette in America.  JMAS currently distributes Square 82, the most popular disposable over-the-counter electronic cigarette.  Square 82 is both superior in quality and design compared to everything else currently in the market. TRTB has been given exclusive rights to sell the same model of disposable electronic cigarette under the brand name Naked Vapor and will be specifically targeted at the female audience.  Further, TRTB acquired the right to expand the Naked Vapor line to include a line of re-chargeable electronic cigarettes for men and women.

"There absolutely couldn't be a better product line for TRTB to launch right now.  We've been monitoring this industry very closely since the beginning and we believe that by capturing the right audience, we can take part of the explosive growth ahead.  We are uniquely positioned to capture an audience of women seeking an alternative to smoking traditional cigarettes.  We would like to provide an alternative choice for the modern woman, the woman who's always on the move, always trendy, always looking for that next hot thing.  Naked Vapor will come in several flavor choices and nicotine dosages ranging from Zero to the industry standard.  The best part is that the particular model that we will be selling is currently the number one disposable electronic cigarette on the market and has set itself to be far superior to the competition.  Additionally, our experience in working directly with the largest convenience store distributors in the industry gives us a competitive advantage over others whereby we anticipate securing wide spread distribution in convenience stores across America.  We believe the look and feel of Naked Vapor will immediately connect with our female audience and this should be reflected positively in our bottom line," states Alex Hbaiu, CEO of TRTB.

Naked Vapor is scheduled to be available for US distribution within 90 days.  The license agreement calls for TRTB to have first right of refusal to purchase the Naked Vapor brand from JMAS within 24 months and TRTB will own the World Wide License Rights for 10 years with no volume requirement.  TRTB will also own all of the URL's associated with the sales and marketing of Naked Vapor.

"We are really enthusiastic about this relationship with TRTB.  There is no company better positioned to capture the women's market.  TRTB seems to have a clear understanding of the image and style required to attract women and with their proven track record in convenience store distribution, this relationship should prove to be profitable for both sides," states Mike Thaer, CEO of JMAS, Inc.

"The Electronic Cigarette industry is barely developing and this is why the moment to seize the market is now!" affirms Mr. Hbaiu.

Alex Hbaiu will discuss the Naked Vapor among other business developments in an upcoming conference call to take place Thursday June 23rd, 2011 at 1:30 PST.  The presentation will take approximately 30 minutes, upon conclusion questions will be taken from participants. If you would like to submit questions prior to the conference call for consideration, please submit your question to: [e-mail] Please indicate your name and contact information in your e-mail and understand that no questions submitted will be individually answered due to SEC Rules and Regulations.

To listen to the conference call: Follow the directions below:

Participant Dialing Instructions

Toll Free Number: 1.800.868.1837

Direct Dial Number: 1.404.920.6440

Default Conference Code: 659751#

About True 2 Beauty, Inc.

True 2 Beauty, Inc. is a leading distributor of male and female sexual potency pills and liquid products in the United States. The True 2 Beauty line of current products includes Libigrow, Libigirl, Blue Diamond, Pink Diamond, LibiShots, Relaxation Drinks, and EZ-Curler.

More information on the Company and its line of products can be found at:

www.nakedvaporecig.com

www.ezcurler.com

www.imalibigirl.com

www.lovepack.com

www.libigrow.com

www.true2beautyinc.com

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, among others, all assumptions, expectations, predictions, intentions or beliefs about future events. You are cautioned that any such forward- looking statements are not guarantees of future performance and that a number of risks and uncertainties could cause actual results of the Company to differ materially from those anticipated, expressed or implied in the forward-looking statements. The words "believe," "expect," "anticipate," "project," "targets," "optimistic," "intend," "aim," "will" or similar expressions are intended to identify forward-looking statements. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks and uncertainties that could cause actual results to differ materially from those anticipated include risks related to new and existing products, product defects and any related product recall; any projections of sales, earnings, revenue, margins or other financial items; any statements of the plans, strategies and objectives of management for future operations; any statements .The Company assumes no obligation and does not intend to update any forward-looking statements, except as required by law.

For further information, please contact:

Media Relations:

Zara Hbaiu

[e-mail]

1-888-942-5350

Links:

www.true2beautyinc.com

www.nakedvaporecig.com

www.ezcurler.com

www.libigrow.com

www.imalibigirl.com

www.lovepack.com

www.bluediamondpill.com

www.pinkdiamondpill.com

www.mancodebook.com

SOURCE True 2 Beauty, Inc.

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