Madison Ave. Media and Kansas City Star Newspaper Implement New Digital Strategies

Madison Ave. Media, Inc. (OTCBB: KHZM), along with it's mid-America representative TPR Enterprises, has initiated E-mail and Mobile text services to support newspaper and magazine advertising campaigns on behalf of Kansas City Star customers.

Newspaper advertisers add targeted E-mail campaigns to potential customers in the marketplace as part of their newspaper promotions purchase. Also included in the bundle are mobile text messages for coupons, location directions or other special offers received when texting the special numbers featured on the advertisers print ads, in their E-mail messages and via widgets on the advertisers’ websites.

“Madison Ave Media is excited to work on this Kansas City Star project,” according to M.A.M founder and Chairman Stephen Molinari. “It exemplifies a new way to support traditional print media using 21st Century digital communications technology never before harnessed to support newspapers. Successful implementation of this campaign will be a forerunner to such tactics being used throughout The McClatchy Company and other national newspaper groups," Molinari concluded.

About the Kansas City Star

The Kansas City Star is owed by The McClatchy Company, which is the third-largest newspaper company in the United States, a leading newspaper and Internet publisher dedicated to the values of quality journalism, free expression and community service. Building on a 153-year legacy of independence, the company's newspapers and websites are steadfast defenders of First Amendment values and advocates for the communities they serve.

About Madison Ave. Media

Madison Ave. Media is a advanced digital media company that offers a differentiated and competitive array of marketing technologies and services to clients in multiple industries. Their technology and services bring advanced, highly productive marketing, communications and advertising solutions to clients. And their services address the complete digital media value chain, combining the best practices of traditional media support with the power of technology.

For more information about Madison Ave. Media, Inc., or a white paper on print-to-text strategies, please contact Frank Bradley at [e-mail] or 423-827-2031.

For media inquiries, or to set up an interview with Stephen Molinari, please contact Ned Barnett at [e-mail] or 702-696-1200.