Be Active Holdings Announces 2014 Results

Retail Availability of Jala at 1,000 Stores

NEW YORK, NY / ACCESSWIRE / March 31, 2015 / Be Active Holdings, Inc. (PINKSHEETS:JALA), a manufacturer and marketer of Greek frozen yogurt under the Jala brand, is pleased to announce its 2014 operating and financial results. Jala is currently available in approximately 1,000 retail stores, concentrated in the New York tri-state area. Many of these available locations started carrying Jala in late-2014 and early-2015. Gross revenue for 2014 was $74,856. The Company's cash balance at year-end December 31, 2014 was $504,358.

Highlights:

- Re-launch of Jala included new formats, new packaging and new branding
- Fairway availability
- Westside Markets availability
- A&P availability
- Pathmark availability
- Waldbaums availability
- Stop&Shop availability

Due to a lack of capital, Jala distribution has been focused to only the New York tri-state area. During 2014, the Company paid $173,000 in slotting fees, which then netted against gross sales, giving it negative net sales.

In 2015, the Company plans on introducing new flavors to the line of Greek frozen yogurt sandwiches. Jala expansion into new markets may be constrained by cash available to pay for slotting fees.

Be Active Holdings President, Sam Pugliese, stated, "We are thrilled with the supermarket and consumer reception Jala has received so far, especially given the limited capital resources we have had. Jala Greek frozen yogurt sandwiches are selling through better than expected. Jala is greatly positioned for accelerated growth in 2015 and beyond, as we will look to expand Jala nationally over the next twelve months."

Be Active Holdings Director and Secretary, Joseph Rienzi, added, "Our continuous focus on brand awareness and market penetration has led us on a path of continual growth. We are pleased with the consumer's feedback of our portfolio. We will continue to strive on expanding our market share as the opportunities arise and increase our exposure to the customers."

The Jala brand is a low fat, low calorie, all natural probiotic enriched Greek frozen yogurt designed to appeal to both the health conscious and weight conscious consumers. Be Active Holdings' Founder and President Sam Pugliese was the previous Founder and President of Skinny Cow ice cream brand, which was sold to Nestle for $76 million.

For more information, please check out http://jalabars.com and follow Jala on Twitter and Instagram @jalabars.

About Be Active Holdings, Inc.

Be Active Holdings, Inc. is a manufacturer and marketer of Greek frozen yogurt under the Jala brand. The Company manufactures and sells low fat, low calorie, all natural probiotic enriched Greek frozen yogurt under the trade name Jala. Its Greek frozen yogurt is packaged as low fat bars and pints, which are designed to appeal both the health conscious and weight conscious consumer. The Company produces high quality, low fat, low calorie, all natural novelty frozen yogurt and ice cream products. Its proprietary Greek frozen yogurt is all fat-free and is a result of its proprietary recipe and the quality of the ingredients in the mix. For more information, check out: http://jalabars.com.

Forward-Looking Statements

Forward-Looking Statements. This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act") (which Sections were adopted as part of the Private Securities Litigation Reform Act of 1995). Statements preceded by, followed by or that otherwise include the words "believe," "anticipate," "estimate," "expect," "intend," "plan," "project," "prospects," "outlook," and similar words or expressions, or future or conditional verbs such as "will," "should," "would," "may," and "could" are generally forward-looking in nature and not historical facts. These forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the Company's actual results, performance or achievements to be materially different from any anticipated results, performance or achievements. The Company disclaims any intention to, and undertakes no obligation to, revise any forward-looking statements, whether as a result of new information, a future event, or otherwise. For additional risks and uncertainties that could impact the Company's forward-looking statements, please see the Company's Annual Report on Form 10-K for the year ended December 31, 2013, including but not limited to the discussion under "Risk Factors" therein, which the Company has filed with the SEC and which may be viewed at http://www.sec.gov.

Contact Information

Sam Pugliese, President
[e-mail]
212-736-2310

Hayden IR
[e-mail]
917-658-7878

SOURCE: Be Active Holdings, Inc.