iSIGN to Preview New Smart Player Proximity Marketing System at Digital Signage Expo 2014

iSIGN to Preview New Smart Player Proximity Marketing System at Digital Signage Expo 2014
  
 

TORONTO, ONTARIO--(Marketwired - Feb 4, 2014) - iSIGN Media Solutions Inc. (TSX-VENTURE:ISD)(OTCQX:ISDSF) ("iSIGN" or "Company"), a leading provider of interactive mobile advertising solutions that serves advertisers, manufacturers, retailers and advertising agencies throughout North America, today announced that it will be exhibiting at the Digital Signage Expo 2014 in Las Vegas beginning on February 12.

The iSIGN Booth, #648 Central Hall A, will feature iSIGN's new Smart Player high-performance proximity marketing solution, set to debut in Q2 of this calendar year, as well as the company's flagship Smart Antenna mobile marketing system. The company will also offer demonstrations on how businesses can use iSIGN Bluetooth and WiFi beacon technologies to engage with consumers.

"Proximity marketing is changing the consumer shopping experience. Today, retailers, advertisers and exhibitors can attract, inform and entice the public with offers and information tailored to the environment," said Mr. Alex Romanov, iSIGN's Chief Executive Officer. "Our new Smart Player can function as a Bluetooth Beacon or Apple iBeacon, engaging customers when they are in proximity and ready to buy. All iSIGN solutions can extend information and offers that are relevant-and without the need to download an app or invade personal privacy."

At the booth, iSIGN will be providing information on the new Smart Player, a new smart solution that supports both digital signage and wireless proximity marketing. The Smart Player has all of the same great features as the company's Smart Antenna, along with new improvements that allow for greater mobile marketing capabilities. The Smart Player solution is faster and can connect up to 31 mobile devices simultaneously; it also comes equipped with on-board Verizon wireless internet connection, making it more versatile and easy to use.

iSIGN's demonstrations will showcase the effectiveness of engaging with proximity-based consumers using the Smart Antenna. The demonstrations will highlight the many marketing features and target messaging capabilities of the two platforms.

"Marketers and advertisers are always looking for measurable data," added Mr. Romanov. "Our solutions give them access to real time data that is clean, measurable and easily accessible."

iSIGN technology is ideal for pairing with digital signage and can access virtually all smart phones and tablets, without having to install an app.

About iSIGN Media

Since 2007, iSIGN has been developing multiplatform advertising and marketing solutions for brands to better attract, engage and retain customers through their mobile devices. The data and SaaS (software as a service) company collects and analyzes shopper preferences so that brands can deliver targeted messaging and personalized offers to consumers' mobile devices, in-location and in real-time. The company's interactive proximity-marketing technology is capable of gathering average price points, typical purchases, in-store dwell times and other shopper metrics to deliver business intelligence and insights into emerging consumer behaviors that can help brands make better business decisions and measure their marketing efforts. Utilizing Bluetooth™, mobile, Wi-Fi, and location-aware technologies to deliver relevant and timely messaging to any screen or mobile device, iSIGN delivers rich media, permission-based messages free to consumers that can drive immediate brand engagement, increased customer loyalty and deliver higher ROI on marketing dollars spent. Headquartered in Richmond Hill, Ontario, with R&D and customer support operations in Vancouver, BC and Tampa, FL, the Company has also grown to become the largest owner/operator of in-store digital media in Canada with 5,600 digital signs in about 1,400 locations. Partners include: IBM, Keyser Retail Solutions, Baylor University, Verizon Wireless, TELUS and AOpen America Inc., with solution distribution by GraphicMedia, Inc. and BlueStar Inc. www.isignmedia.com

Forward-Looking Statements

This news release may include certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with iSIGN Media's business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect iSIGN Media's current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations. iSIGN Media assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

© 2014 iSIGN Media Solutions Inc. All Rights Reserved. All other trademarks and trade names are the property of their respective owners.

Neither the TSX Venture Exchange nor Its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility or accuracy of this release.

Media contacts:Emily StorzSSPR267-758-2642 (direct)609-351-3592 (mobile)[e-mail] HorwellThinkInk Communications LLP305 749 5342, extension [e-mail]