iSIGN Media and POS Canada Announce the Launch of the PDAQ at the Canadian Restaurant and Foodservices Association Trade Show

iSIGN Media and POS Canada Announce the Launch of the PDAQ at the Canadian Restaurant and Foodservices Association Trade Show
  
 

TORONTO, ONTARIO--(Marketwired - Feb 24, 2014) - iSIGN Media Solutions Inc. ("iSIGN" or "Company") (TSX-VENTURE:ISD)(OTCQX:ISDSF), a leading provider of interactive mobile advertising solutions that serves advertisers, manufacturers, retailers and advertising agencies throughout North America, is pleased to announce that they and POS Canada ("POS") will be attending the Canadian Restaurant and Foodservices Association Trade Show, being held in Toronto, Ontario, Canada between March 2 and 4, 2014, and can be found at booth 2400.

iSIGN and POS will be presenting their Point of Sales Data Acquisition ("PDAQ") solution that provides companies in the hospitality channel as well as other retailers, the ability to analyze customer purchases and tie those purchases with marketing initiatives. The PDAQ solution, involving iSIGN's Smart Antenna and eventually the Smart Player combined with POS' equipment allows companies to close the loop between mobile messaging and related purchases, all in real time.

PDAQ's flexible approach to interfacing with point-of-sale systems allows for a negligible impact on the end users' IT systems solution. The PDAQ solution allows purchase data to be gathered from either the individual point-of-sale device within the retail environment or from centralized point-of-sale servers and relates the purchase data with the data gathered by iSIGN's mobile broadcasting devices.

After collecting the transactional data, the PDAQ utilizes its best in class business intelligence techniques and tools to report on the data. This supports the analysis of consumer baskets and helps retailers determine trends such as what products sell best at specific times of day; what products sell in combination with others, etc.

In addition, the PDAQ supports the collection of crowd statistics, by measuring discoverable consumer Bluetooth devices and watching discovery trends such as discovered devices at the time of day, or discoverable devices within specific retail departments or areas. iSIGN's accuracy for consumer discovery can be as small as plus/minus 30 feet. This data can be correlated with transactional data from point-of-sale and mobile systems and to analyse the influence of crowd size and location on general consumer purchasing, product category or actual product purchases.

iSIGN and POS Canada look forward to introducing and promoting this timely and unique solution to the estimated 11,000 attendees and exhibitors at the tradeshow.

About iSIGN Media

Since 2007, iSIGN has been developing multiplatform advertising and marketing solutions for brands to better attract, engage and retain customers through their mobile devices. The data and SaaS (software as a service) company collects and analyzes shopper preferences so that brands can deliver targeted messaging and personalized offers to consumers' mobile devices, in-location and in real-time. The company's interactive proximity-marketing technology is capable of gathering average price points, typical purchases, in-store dwell times and other shopper metrics to deliver business intelligence and insights into emerging consumer behaviors that can help brands make better business decisions and measure their marketing efforts. Utilizing Bluetooth™ and Wi-Fi, and location-aware technologies to deliver relevant and timely messaging to any screen or mobile device, iSIGN delivers rich media, permission-based messages free to consumers that can drive immediate brand engagement, increased customer loyalty and deliver higher ROI on marketing dollars spent. Headquartered in Richmond Hill, Ontario, with R&D and customer support operations in Vancouver, BC and Tampa, FL, the Company has also grown to become the largest owner/operator of in-store digital media in Canada with 5,600 digital signs in about 1,400 locations. Partners include: IBM, Keyser Retail Solutions, Baylor University, Verizon Wireless, TELUS and AOpen America Inc., with solution distribution by GraphicMedia, Inc. and BlueStar Inc. www.isignmedia.com

About POS Canada

POS Canada is a privately held Canadian company and has traditionally supplied the high-end corporate hospitality and retail industry with leading edge point-of-sale hardware and software. POS Canada is a full service provider of advanced technology support services, system customization, installations and ongoing systems support and customer education. Over the years, POS has grown from a small firm to a full service value added re-seller with direct offices in Toronto and Ottawa, Ontario and Calgary, Alberta, Canada. POS also maintains a dealer network providing coverage throughout Canada as well as parts of the United States and is one of the leading distributors in Canada of hospitality and retail point-of-sales systems supporting clients across Canada.

Forward-Looking Statements

This news release may include certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with iSIGN Media's business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect iSIGN Media's current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations. iSIGN Media assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

© 2013 iSIGN Media Solutions Inc. All Rights Reserved. All other trademarks and trade names are the property of their respective owners.

Neither the TSX Venture Exchange nor Its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility or accuracy of this release.

Media contacts:Emily Storz SSPR 267-758-2642 (direct)609-351-3592 (mobile)[e-mail] HorwellThinkInk Communications LLP 305 749 5342, extension [e-mail] contacts:Alex Romanov iSIGN [e-mail] Bruce HendersonPOS [e-mail]